Wknd Est: DM2 - 44.7M ; GU2 - 42.5M; PR - 38.3M; Heat - 14M; TLR - 11.1M; MU - 10.6M (PG 100)

[grey ghost]

The only reason 2 Guns isn't a lock for 100 m is because Denzel plays a good guy.

 

bad guy Denzel = easy 100 m

[Chewy]

Kurtzman and Orci tell us "How to write and produce a Summer blockbuster" 

 

http://www.fastcocreate.com/1683071/how-to-write-and-produce-a-summer-movie-blockbuster

 

   

[Fancyarcher]

so how badly will this hurt Guillermo Del Toro? 

 

Why should it hurt him? It's not his fault it failed.

 

Warner Brothers will never admit it’s their fault, but Legendary Pictures should have marketed THEIR MOVIE.

 

I can’t wait to see Warner Brothers marketing for Godzilla. I’m sure it’ll stink.

Edited July 13, 2013 by Boxofficefanatic

[grey ghost]

so how badly will this hurt Guillermo Del Toro? 

 

His next project will be on the studios terms.

 

No more blank checks, creatively or financially.

[CJohn]

Why should it hurt him? It's not his fault it failed.

 

Warner Brothers will never admit it’s their fault, but Legendary Pictures should have marketed THEIR MOVIE.

 

I can’t wait to see Warner Brothers marketing for Godzilla. I’m sure it’ll stink.

 

PR rights are going to stay with Legendary.

Godzilla, 300 and Seventh Son rights are from WB. I am sure WB will market these 3 very hard.

Edited July 13, 2013 by CJohn

[Jandrew]

Anyone remember Get Smart? Its on TBS. Nice, quirky movie, but I guess that sequel isnt happening, it shouldve been out 3 years ago.

[The Futurist]

We know Del Toro next projet, small horror with AAA cast.

[grey ghost]

So MoS is headed to about 290M Domestically and 670M WW.Good start I guess. Expectations went high after OW. Currently the highest grossing Film WW after IM3 this year.

 

I see 295 m DOM at the very least.

 

and Fast and Furious 6 is 2nd WW.

[Fancyarcher]

His next project will be on the studios terms.

 

No more blank checks, creatively or financially.

 

WB sucks. Del Toro made his movie, a lot of his critics enjoyed it, but they had to dump it.

 

 

 

PR rights are going to stay with Legendary.

Godzilla, 300 and Seventh Son rights are from WB. I am sure WB will market these 3 very hard.

 

 

Their still made by legendary, and considering WB was responsible for marketing Pacific Rim, I don't see their marketing campaigns being any better than Pacific Rim's.

Edited July 13, 2013 by Boxofficefanatic

[grim22]

So MoS is headed to about 290M Domestically and 670M WW.Good start I guess. Expectations went high after OW. Currently the highest grossing Film WW after IM3 this year.

 

WB aren't going to let it finish with less than 300. At this point in release, SR was at 175 with lower dailies - WB dragged it to 200, with higher dailies than SR, it should be easier to get this to 300, especially if IMAX theaters start programming MoS again for 2 shows a day following PRs OW.

[grey ghost]

Anyone remember Get Smart? Its on TBS. Nice, quirky movie, but I guess that sequel isnt happening, it shouldve been out 3 years ago.

 

I don't think Steve Carrel would stoop low enough for a Get Smart sequel.

[Jay Beezy]

Anyone remember Get Smart? Its on TBS. Nice, quirky movie, but I guess that sequel isnt happening, it shouldve been out 3 years ago.

 

Just like that Sandler/Ferrell movie.

[ban1o]

So MoS is headed to about 290M Domestically and 670M WW.Good start I guess. Expectations went high after OW. Currently the highest grossing Film WW after IM3 this year.

What? Fast and Furious 6 is 695 million WW.

[ban1o]

Get Smart did realy well though it made 130 million domestically and almost 230 million WW I think. Surprised it didn't get a sequel.

Edited July 13, 2013 by ban1o

[Smoked To Dust]

Whats the latest with Pacific Rim?.

[PDC1987]

 

 

PR rights are going to stay with Legendary.

Godzilla, 300 and Seventh Son rights are from WB. I am sure WB will market these 3 very hard.

 

I though LP bought the Godzilla rights, not WB?

[grey ghost]

WB sucks. Del Toro made his movie, a lot of his critics enjoyed it, but they had to dump it.

 

 

 

I don't know how much extra marketing would've helped Pacific Rim.

 

It's appeal is purely fanboy-driven.

[Fancyarcher]

I don't know how much extra marketing would've helped Pacific Rim.

 

It's appeal is purely fanboy-driven.

 

They could have made the trailers more exciting to say the least.

 

The movie wasn't exactly made for fanboys, (Del-Toro says it was made for our inner child), but the trailers were.

Edited July 13, 2013 by Boxofficefanatic

[The Futurist]

I don't know how much extra marketing would've helped Pacific Rim.

 

It's appeal is purely fanboy-driven.

 

You can't force people into liking a given premise, no matter how brilliant your trailers or marketing are.

 

People like shape shifting robots, Jaegers & Kayus, not so much.

[MrPink]

WB aren't going to let it finish with less than 300. At this point in release, SR was at 175 with lower dailies - WB dragged it to 200, with higher dailies than SR, it should be easier to get this to 300, especially if IMAX theaters start programming MoS again for 2 shows a day following PRs OW.

 

The theater landscape has changed pretty heavily since 2006. 2006 was less crowded by this point in Superman Returns' run. Wolverine may put the final nail in the 300 million run.