Weekend Estimates: Elysium 30.5M; Millers 26.55M; Planes 22.53M; Percy Jackson 14.6M Pg 29

[Shawn Robbins]

Planes: 8.1

[BoxOfficeFangrl]

I don't understand the logic of a Percy Jackson sequel.

 

Did the studio think it was going to magically (pun intended) become the next Harry Potter?

It's rather baffling. Even Harry Potter peaked with the first one in terms of attendance and Percy Jackson was a lot less popular to begin with...maybe they thought 3D and overseas could save it? It would be different if the series had become more of a pop culture thing since 2010 but unless I totally missed it that hasn't been the case.

[baumer]

Yea Planes really could finish 3rd.

[KATCH-2D2]

Wolverine: 2.425 

What is the weekend projection from that number? 10m?

[Will Hunting]

Elysium is winning the weekend. WTM and Planes will fight for n.2

[Will Hunting]

What is the weekend projection from that number? 10m?

 

More like 8-8,5m

[kayumanggi]

PLANES: $8.11M Friday (est) / $8.11M Domestic Total / 3,702 Locations / $2,189 Location Avg.

https://twitter.com/BoxOffice/status/366220046638383104

[Shawn Robbins]

Friday analysis:

http://www.boxoffice.com/statistics/bo_numbers/early_estimate/2013-08-10

[Shawn Robbins]

What is the weekend projection from that number? 10m?

 

We went with $8.3m on the site.

[Michael Gary Scott]

Looks like im seeing we are the millers today

[Cmasterclay]

I think Elysium, WTM, and Planes will be an interesting duel for numero uno, unless Elysium doesn't turn out frontloaded at all. All look to be heading towards the high 20s.

[Jake Gittes]

If Wolverine doesn't develop legs in the next few weeks I'm fucked on SOTM 11. I predicted $136m by the end of the game for it; 95% of that is $129m, and the movie is not gonna get there with drops like this.

[CaptainJackSparrow]

Anyway, what should be around Turbo's final gross?

[CaptainJackSparrow]

Woah, Turbo is not even in the top ten??!!!

[KATCH-2D2]

More like 8-8,5m

 

We went with $8.3m on the site.

Thanks. So more than 50% drop then. I thought it'd have a better leg since the competitions weren't that strong.

[Shawn Robbins]

Thanks. So more than 50% drop then. I thought it'd have a better leg since the competitions weren't that strong.

 

I think it's biggest problem at this point is an extreme lack of appeal to kids. The competition for the adult audience is very strong (2 Guns, Elysium, Millers). Most comic book movies are able to withstand that mid-level range of competition because of kids and families, but Wolverine has lost them.

[filmnerdjamie]

Glass half-empty/full thing for Elysium.

[John Marston]

Despicable Me 2 is a little monster. Able to withstand competition

[KATCH-2D2]

I think it's biggest problem at this point is an extreme lack of appeal to kids. The competition for the adult audience is very strong (2 Guns, Elysium, Millers). Most comic book movies are able to withstand that mid-level range of competition because of kids and families, but Wolverine has lost them.

True.. It seems only movies with kids appeal can develop good leg these days..

[John Marston]

So Planes is flopping? That's surprising