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CJohn

Weekend Estimates | TF4 - 100M (Paramount sticking to 100M for the Wknd Est)| More Numbers on Page 1

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Given that China's expanding we'll soon see multiple films over that mark every year. Until then, I don't care.

 

To put TF4's China opening into perspective. It has grossed more in 4 days than Cap2 and DOFP did in their entire 30 day run. That is not just breaking the old records, it is literally being so far over it that the old record line is not even visible. 

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To put TF4's China opening into perspective. It has grossed more in 4 days than Cap2 and DOFP did in their entire 30 day run. That is not just breaking the old records, it is literally being so far over it that the old record line is not even visible.

What was the previous ow record in China?
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Deadline:

 

The first big controversy of box office in the sixth months since I’ve been reporting erupted this AM as Paramount Pictures put the final three-day domestic cume of Transformers: Age of Extinction at $100.038M as its opening weekend for the fourth installment. “They’re lying,” said one distribution head at a major studio. Said another, “I don’t get get it.  Is it just arrogance? What is the point of inflating your box office numbers? So they can claim the first $100M movie opening of the year? Oh please, who cares? It’s a great opening anyway.”

One distribution executive put it this way, “Looking at Rentrak, at this time the average for the three-days is $22.964M, representing a total gross for three days of $97.76M. Rentrak collected 97% of the grosses for the three days.  In my humble opinion, it would be impossible for $100M to be reported.”

However, despite all other industry estimates that had the opening ofTransformers anywhere from $97.5M to $98M+, Paramount is defying the general reporting and stated that they have reached $100.038M. The last time I saw this happen was many years ago and the studio that did it was also called out by others in the industry for fudging numbers — that was Fox with Minority Reportand was called on the carpet by others in the industry.

Another distribution head at a major studio, asked, “What are they doing?” and just laughed at the ridiculousness of it all.

“I don’t care what they report, if they want to lie go ahead. I’d like to lie and say we did better than numbers than we did, but I can’t,” said another distribution head. “What they’ll probably do is shave a couple of million off the mid-week number and then pad it out. I do think it’s a little crazy that they are stretching like this.”

“I don’t know what they are doing. There is no way they could reach that number looking at the numbers I have sitting in front of me,” said another distribution head at a public company. And there in lies the rub. These are public companies and under SEC guidelines regulating disclosure requirements for publicly-held companies, Paramount must put forth true and accurate numbers to the public and its shareholders.

What does Paramount Pictures say to all this conundrum? “We reported our number based on the estimates we received from the theaters this morning. This is our final number,” said a Paramount spokeswoman. $100.038M? “Yes.”

 

oop

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What was the previous ow record in China?

 

 

Top Opening (in Yuan):

 

TF4 ------ 616M ------- 3 days

Titanic3D ---- 467M ------ 6 days

TF3 ---- 401M ------ 4 days

IM3 ---- 400M ------ 5 days

Personal Tailor ----- 321M ------ 4 days

Monkey King ----- 315m ----- 3 days

Edited by grim22
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To put TF4's China opening into perspective. It has grossed more in 4 days than Cap2 and DOFP did in their entire 30 day run. That is not just breaking the old records, it is literally being so far over it that the old record line is not even visible.

There were 500m tickets sold in China in 2012. http://forums.boxoffice.com/index.php?/topic/678-china-box-office-age-of-extinction-115m-total/page-218#entry589102 There's no data for 2013, but it's safe to say that it was up from that. There are over 1.3b people in China, it's not even remotely close to hitting a ceiling yet.
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So Transformers has been the subject of the two biggest fudge jobs in recent box office history. That's amazing. I figured they would learn their lesson after BOM put the asterisk on TF2's alleged $200m opening.

 

Instead, they used their muscle to get rid of Gray and put in a more controllable agent in charge of BOM in Seubers.

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