Weeknd Official Est: Apes 2 - 73M | Friday Numbers and Saturday Numbers on Page 1

[redfirebird2008]

 

 

the first apes opened up to 54 million. I honestly doubt Fox was thinking this was going to open in the mid 50s as it is a sequel and it has 3d. People predicting in the 60's fine I can buy that. Most people here were thinking in the 70's and even above. So this is a very good opening but in my opinion it is not unexpected.

 

 

The marketing was awful. I'm glad it opened well despite that. Now hopefully the WOM is good and it has a nice run.

[DAR]

Very good opening for Apes highest one unadjusted. Though adjusted Burton's is tops at 96 million

[keysersoze123]

So they are expecting a 15% drop for Apes on Sunday?

 

not impossible if WOM is super strong. inception dropped like 11%. 

[Ethan Hunt]

The marketing was awful. I'm glad it opened well despite that. Now hopefully the WOM is good and it has a nice run.

What was wrong with the marketing?

[redfirebird2008]

What was wrong with the marketing?

 

It hid all the good aspects of the movie and made it look like a dumb romp.

Edited July 13, 2014 by redfirebird2008

[picores]

Sweet number for Apes. Well deserved.

[keysersoze123]

The marketing was awful. I'm glad it opened well despite that. Now hopefully the WOM is good and it has a nice run.

 

yes. Month before I was sure it will open huge. Close to release I started thinking if even mid 50s looked tough. Thankfully it pulled in a good OW. Though with a stronger marketing it could have opened even bigger(may be even in 90s).

[Ash Skywalker]

DAWN OF THE PLANET OF THE APES opened with an estimated $73.0M this weekend.

same no's as we expected! Great numbers and i hope it holds well in the coming days

[Ethan Hunt]

It hid all the good aspects of the movie and made it look like a dumb romp.

Aren't people interested in dumb romps?

[redfirebird2008]

Aren't people interested in dumb romps?

 

Maybe, but that's not what the first Apes movie was. Thankfully the sequel wasn't either, despite the marketing.

[Bishop54]

Very happy with that number for Apes, it deserves every cent of that $73M, hope it has tremendous legs and gets well past the $200M mark. Also congrats to a very talented director Matt Reeves, finally a box-office result equal to what he puts into a film. I'm really happy today.

[Ethan Hunt]

same no's as we expected! Great numbers and i hope it holds well in the coming days

same no's as we expected! Great numbers and i hope it holds well in the coming days

not as high as I was hoping for but decent and we should have good legs.

[druv10]

Great opening. Should hit 200M with no problem and could push towards 250M if it gets similar legs to Maleficent which has had easily the best legs this summer. 

[Ethan Hunt]

Great opening. Should hit 200M with no problem and could push towards 250M if it gets similar legs to Maleficent which has had easily the best legs this summer.

I still have faith in 300 million.

[Ash Skywalker]

not as high as I was hoping for but decent and we should have good legs.

It should have some serious legs. 3x multiplier will be good. But will it get or not be available with weekdays numbers

[miketheavenger]

Strong opening for Apes, although actuals might very well be lower. I think Fox is underestimating the interest in the World Cup final.

[CJohn]

Despite APES going Ape$hit this weekend, the overall box office is down around -25% again this weekend. ‪

[LexJoker]

Is the WOM for Apes2 really better than Cap2 and DOFP?

[Ash Skywalker]

I still have faith in 300 million.

Even i want to do it 300, but seeing around the grosses in this summer it has chances around $240 if great legs then $270M

[redfirebird2008]

Is the WOM for Apes2 really better than Cap2 and DOFP?

 

Too early to say. The legs will tell us the truth on that one.