Weekend Actuals: Mockingjay - $121,897,634 (It Went SO Wrong!)

[Rthmessiah]

BH6

F 4,449,236 -44

S 9,548,876 -42

S 6,126,054 -40

WE 20,124,166 -42

CUME 135,746,235

[narniadis]

Good holds from estimates this week... of course until the big one comes in.

[Noctis]

I need MJ1. Now. I really don't want it to drop any fucking further than it already has.

[Empire]

BH6

F 4,449,236 -44

S 9,548,876 -42

S 6,126,054 -40

WE 20,124,166 -42

CUME 135,746,235

Around 2M over Wreck-It Ralph's 3rd weekend. Nice.

[redfirebird2008]

I need MJ1. Now. I really don't want it to drop any fucking further than it already has.

 

There's a good chance it does drop from the estimate. They gave it a better Sunday hold than Catching Fire. $123m sounds a lot better than $122.6m.

[ban1o]

Uggh I have to leave to go somewhere in 5 minutes but I just want to see the actual for Mockingjay first 

[ecstasy]

Uggh I have to leave to go somewhere in 5 minutes but I just want to see the actual for Mockingjay first 

 

It'll be here soon. It's almost noon pst.

 

They can't hold back much longer.

[Noctis]

There's a good chance it does drop from the estimate. They gave it a better Sunday hold than Catching Fire. $123m sounds a lot better than $122.6m.

 

I can't even fully understand its drop. It's so huge.

[Empire]

I can't even fully understand its drop. It's so huge.

I think the poor marketing is a big reason why.

Edited November 24, 2014 by Empire

[Aplandg]

I can't even fully understand its drop. It's so huge.

I'm in the same state of confusion. I honestly believed $140m was the floor.

[Noctis]

I'm in the same state of confusion. I honestly believed $140m was the floor.

 

I thought $130m would be the floor. That would be a big drop but not unprecedented considering it has no IMAX and is a Part 1. But $123m is just insane.

 

I'm not sold on the poor marketing. DH1 didn't have great marketing, either. Especially when compared to HBP or DH2 but it still held on.

[The Futurist]

I had MJ 1 at 135 worst case scenario ... like doomsday events.

[Ando918]

DADT is going to finish somewhere in the 80s after that 2nd weekend drop.  People were predicting 100 domestic after its OW.

Edited November 24, 2014 by Ando81

[John Marston]

it is not poor marketing. The movie was marketed exactly how it was. 

[Empire]

it is not poor marketing. The movie was marketed exactly how it was.

I am talking about the market strategy, not how they made the movie look with marketing.

[Noctis]

I also found it annoying that the TV spots would say "NO. MORE. GAMES" when the title is basically called The Hunger Games lol

[Plain Old Tele]

INTERSTELLAR update. After this weekend it:

 

- gained against PROMETHEUS and is now $12,458,928 ahead

- gained against I, ROBOT and is now $5,852,242 ahead

- lost ground against GRAVITY (60%), and is now $19,213,303 ahead

- gained considerable ground against M: REVOLUTIONS and is now $4,491,514 behind

 

PROMETHEUS is now worthless as a comp and I'll be discarding it moving forward. Same with M: REV.

[redfirebird2008]

I thought $130m would be the floor. That would be a big drop but not unprecedented considering it has no IMAX and is a Part 1. But $123m is just insane.

 

I'm not sold on the poor marketing. DH1 didn't have great marketing, either. Especially when compared to HBP or DH2 but it still held on.

 

I think Tele is sort of on to something about the second movie. The games were a rehash. Maybe it turned off some people from seeing future movies? I loved the ending of Catching Fire. It made me excited to see where the story went as a person who hasn't read the books.

[grim22]

PROMETHEUS is now worthless 

 

That's been the case since the day of release.

[CoolioD1]

I also found it annoying that the TV spots would say "NO. MORE. GAMES" when the title is basically called The Hunger Games lol

I always thought those sub-titles were stupid. same with twilight. If James Bond wasn't a 50 year franchise it would have to be The James Bond Saga: Skyfall.