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Chrestomanci

Deadline Saturday Estimates - 12/31/11

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Nikki has Saturday estimates up now for the top 8:MI4 - $8.7MSH2 - $6.2MWH - $5.6M (an increase from Friday!!!)Alvin 3 - $4.8MWBaZ - $4.8MTGWTDT - $4.2MTintin - $3.3MNYE - $2.2MThe drops for MI4 and SH2 are basically in line with KK from 2005. Alvin's drop looks pretty harsh, over 30% -- none of the family films in 2005 dropped nearly that hard. WBaZ barely dropped at all, as did NYE (though that's more expected, given the name of the movie). Tintin's drop of about 25% is neither especially good nor really bad.But the real news here is War Horse. That's an increase of almost 20%. Among wide releases, only The Producers and Walk the Line increased on New Year's Eve in 2005, and they both increased less than 10%. Edited by Chrestomanci
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War Horse appeals to older adults rather than the younger audience. Most of the older adults worked on Friday so you would expect a bigger jump for War Horse. Otherwise the other films either stayed even or dropped because most of the younger adults are out having adult beverages rather than watching the movies.

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