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Weekend Estimates: Insurgent 54m | Cinderella $34.5m pg 29

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1 Fifty Shades of Grey Uni. $163,822,000 3,655 $85,171,450 3,646 2/13 -
2 The SpongeBob Movie: Sponge Out of Water Par. $158,794,000 3,680 $55,365,012 3,641 2/6 -
3 Cinderella (2015) BV $122,041,000 3,848 $67,877,361 3,845 3/13 -
4 Kingsman: The Secret Service Fox $114,570,000 3,282 $36,206,331 3,204 2/13 -
5 Taken 3 Fox $88,686,472 3,594 $39,201,657 3,594 1/9 -
6 Paddington W/Dim. $74,190,000 3,355 $18,966,676 3,303 1/16 -
7 The Wedding Ringer SGem $64,036,212 3,003 $20,649,306 3,003 1/16 -
8 The Divergent Series: Insurgent LG/S $54,025,000 3,875 $54,025,000 3,875 3/20 -
9 Focus (2015) WB $49,403,000 3,323 $18,685,137 3,323 2/27 -
10 Jupiter Ascending WB $46,202,826 3,181 $18,372,372 3,181 2/6 -

 

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Deadline seem to be Lionsgate's spin department, especially after the way they spun MJ1's OW. Lionsgate estimated Catching Fire to take the 2D OW record, made Divergent at 56M last year and overestimated MJ1 for the headlines and now Insurgent is 101M WW as per estimates.

Anyone else remember the "threequelitis" article for MJ1 :P

 

 

That was idiotic but not as bad as this bit of nonsensical mathematical gymnastics because of course if people can't get IMAX tickets they don't go to the movies at all.

 

Back out the $12.2M IMAX bow from CF‘s opening weekend of $158.07M and you’re left with largely a 2D take of $145.87M.

 

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So Insurgent continues the pattern of incredibly steady YA series. With a bit more competition, this will probably finish roughly 10M off the original. 

 

Still think there might be sizable decreases for the final part. That last book is NOT liked. 

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So Insurgent continues the pattern of incredibly steady YA series. With a bit more competition, this will probably finish roughly 10M off the original. 

 

Still think there might be sizable decreases for the final part. That last book is NOT liked. 

The same can be said about Mockingjay. Still, I think the final instalments will fall because of the split.

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