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Weekend Estimates (pg49): Mockingjay 101M | Spectre 14.6M | Night Before 10.1M | SITE 6.63M

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Deadline update

 

3RD UPDATE, 8:53PM: Refresh for updates Liongate’s The Hunger Games: Mockingjapy-Part 2 is coming in at the low end with an industry estimate of $47M for its opening day on its way to a $105.2M weekend. Before one screams sequelitis and depreciating B.O. ticket sales, it’s possible that the fourth film, which carries an estimated combined budget and P&A cost of $215M stateside, could profit off simply off of theatrical just like MJ1, before Lionsgate counts TV and home entertainment dollars and costs. Here’s what went down with MJ1: The film raked in $337.1M at the box office which translated to a $162M rental. Combined that with foreign pre-sales and the theatrical revenue raises to $292M against the pic’s $190M combined budget and P&A. That’s a $102M profit before counting TV/home entertainment. We could potentially see a similar scenario this time, though with a slightly lower black margin, that is if the CinemaScore files in at an A- or A. We’ll know soon.  MJ1 posted an A- to the first two films’ As, and that generated a 2.8 multiple cume of $337.1M off its $121.9M opening.

Sony’s Spectre and 20th Century Fox’s The Peanuts Movie are holding off any newcomers respectively planting their feet in spots 2 and 3. Spectre is looking at a third weekend of $15.1M, off 55% for a cume by Sunday of $154.2M. Peanuts is set to collect $13M per industry estimates, down 45% in its third frame for a total cume of $99.3M, $700K short of $100M. If it gets there, it all depends on matinees tomorrow.

Newcomers, Sony’s Seth Rogen R-rated holiday comedy isn’t burning that brightly with a $3.4M Friday and a $9.6M weekend, slightly below the $10M-$12M projection. STX/IM Global’s The Secret In Their Eyes is looking at a $2.5M Friday and a $7.5M weekend, toward the lower end of its early weekend estimates.

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So this month there is a Rocky film, next month a Star Wars film...while there was a Ridley Scott sci fi last month, a Peanuts film this month and finally a Mad Max film this year!
What year is this?

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Well people are tired of Troll Rogan!

As for MJ2-disapointing but kind of expected in a way given the way they made the film.

Someone at Lions is now going "we should just put Divergent 3 as one film!"

History did show that splitting up a film into 2 parts tends to not go that well-HP7 is the exception to the rule.

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It's pretty clear that audiences are rejecting these cash-grab 2-part finales when there isn't enough content to justify it. If MJ was not split then it would have very likely done $400M+.

 

Sure, the studio may end up milking more profit this way, but by going that way the series could finish on a high-note rather than a whimper, and could have better lasting impression on fans (like LOTR).

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4 minutes ago, Impact said:

Well people are tired of Troll Rogan!

As for MJ2-disapointing but kind of expected in a way given the way they made the film.

Someone at Lions is now going "we should just put Divergent 3 as one film!"

History did show that splitting up a film into 2 parts tends to not go that well-HP7 is the exception to the rule.

 

I'm not sure. The two Breaking Dawns have obviously earned more than one Breaking Dawn film will earn. Ditto with Mockingjay part 1 and 2.

 

Though yeah, Allergent or whatever it is called would be an interesting (and hilarious) case where splitting the finale could spectacularly backfire.

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Just now, Spidey Freak said:

 

I'm not sure. The two Breaking Dawns have obviously earned more than one Breaking Dawn film will earn. Ditto with Mockingjay part 1 and 2.

 

Though yeah, Allergent or whatever it is called would be an interesting (and hilarious) case where splitting the finale could spectacularly fail.

I forgot about BD-then again maybe that's for the best I did :P

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6 minutes ago, Fake said:

It's pretty clear that audiences are rejecting these cash-grab 2-part finales when there isn't enough content to justify it. If MJ was not split then it would have very likely done $400M+.

 

Sure, the studio may end up milking more profit this way, but by going that way the series could finish on a high-note rather than a whimper, and could have better lasting impression on fans (like LOTR).

To be fair, THG will leave lasting impact especially JLaw as the primary female protagonist.

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if anything doesn't this performance show that audiences didn't treat this like it was split at all? it's following the classic third-and-fourth-installments-of-a-series-each-drop-sizeably pattern, which indicates audiences saw mj1 and mj2 as full regular third and fourth installments and not a split third installment

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