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THE ANGRY BIRDS II | Aug 16 19 | Sony

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20 hours ago, ThatOneMechanic said:

 

They spent like 100M.  They made 400M IIRC

 

I stand corrected. Sony spent $100 million, but partnerships with other companies such as McDonald's allowed it to push a $300 million promotional campaign for the movie.

 

http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-angry-birds-sony-20160517-snap-story.html

Edited by NoobSaibot
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http://deadline.com/2017/05/angry-birds-movie-2-release-date-thurop-van-orman-john-rice-1202099617/

 

Thurop Van Orman (creator of Flapjack, worked on a bunch of other Cartoon Network shows) is directing, with John Rice (directed episodes for King of the Hill and Rick and Morty) as a co-director

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9 minutes ago, CoolEric258 said:

http://deadline.com/2017/05/angry-birds-movie-2-release-date-thurop-van-orman-john-rice-1202099617/

 

Thurop Van Orman (creator of Flapjack, worked on a bunch of other Cartoon Network shows) is directing, with John Rice (directed episodes for King of the Hill and Rick and Morty) as a co-director

 

Not a bad start at all.  Hopefully the creative team makes this one work more than the first did.

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http://deadline.com/2018/04/angry-birds-2-cast-leslie-jones-rachel-bloom-sterling-k-brown-eugenio-derbez-zach-woods-awkwafina-lil-rel-howery-1202372932/

 

Leslie Jones, Rachel Bloom (paging @WrathOfHan @Trolltastic Tele), Sterling K. Brown, Eugenio Derbez, Zach Woods, Awkwafina, Lil Rel Howery, Dove Cameron (@Ethan Hunt), Beck Bennett, and Brooklynn Prince join the cast.

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On 8/26/2016 at 8:57 PM, NoobSaibot said:

 

I stand corrected. Sony spent $100 million, but partnerships with other companies such as McDonald's allowed it to push a $300 million promotional campaign for the movie.

 

http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-angry-birds-sony-20160517-snap-story.html

 

Yes but that was not spent on the movie, 200m of campaign spent to push different product did put Angry Bird logos to help the product and the movie at the same time. I do not know if they sticked to the plan's but the leaked Sony plan was a very normal 130m worldwide P&A.

 

Little bit of what was planned/wanted on the first by Sony marketing/budgeting team back in 2014.

 

From Sony point of view they were a distributor only, like if Rovio paid 100% of the production (Exact share was not disclosed, but Rovio will invest in the film over €100 million, which would make it the largest budget in the film industry in Finland)

 

Sony break even point was : 46 dbo, 76.7 ibo, 122.7 WW, that was just to cover their 133m releasing cost and the residuals+talent participation bonus they had to pay. They were paying themselve almost completely before giving the first cent to Rovio, that is not too uncommon for distributor to be the safest investor, see Blade Runner 2049.

 

The marketing target was 150 dbo / 250 ibo, 400m WW for a 30m profits for Sony (with 164m going to the co-financier). They had no % on the movie merchandise.

 

It came short of that:

Total Lifetime Grosses
Domestic:  $107,509,366    30.5%
Foreign:  $244,824,563    69.5%

Worldwide:  $352,333,929  

 

Using a mix of the 110m dbo revenue projection  + international revenues projection with a 250 foreign box office must have done around 151m in domestic revenues and 206m in International revenues for 340-360m + merchandise revenues type of business.

 

Just fund out how netflix paid for an animated movie between 2017 and 2021 while reading about Angry Bird.

Edited by Barnack
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