Weekend Actuals: Don't breathe 26.4M, Squad 12.25M, Kubo 7.85M., Sausage 7.5M, Mechanic 7.5M, Dragon 7.4M, War Dogs 7M

[dxmatrixdt]

Mechanic: REsurrectoin with a better cinemascore than John Wick

[Maxmoser3]

A B+ for a horror film is really good! Although I think Cinemascore is a bunch of bullshit, that's still a solid rating for a horror movie much than The Evil Dead which had a C

[Webslinger]

I think Don't Breathe benefits from not having the franchise baggage that Evil Dead had to deal with. On one hand, it had diehard fans of the originals writing it off as sacrilege (which is why I still find it amusing that the diehard I saw it with ended up coming around and ranking it the second best of the series overall by the time the credits rolled)  and casual fans coming in amid an ad campaign that explicitly advertised the film with the tagline "The Most Terrifying Film You Will Ever Experience."

[Dementeleus]

45 minutes ago, GiantCALBears said:

 

People bring their kids everywhere & anywhere. Casinos are one of my bigger tsk tsks.

 

Don't all casinos have a 21+ policy on the floor? I remember because last time I was in Vegas I had Tele Jr with me and (obviously) I started noticing those signs.  (To be fair to me, I was just crossing through the casino with him.)

[filmlover]

35 minutes ago, Matrix4You said:

CINEMASCORE:

 

DON'T BREATHE: B+

Mechanic 2: B+

B+ is much higher than usual for a horror movie.

[CJohn]

9 minutes ago, NuTella Lover of Sky Beams said:

 

Don't all casinos have a 21+ policy on the floor? I remember because last time I was in Vegas I had Tele Jr with me and (obviously) I started noticing those signs.  (To be fair to me, I was just crossing through the casino with him.)

You are already teaching the ways of the Casino to Tele Jr?!?!

 

[Dementeleus]

Just now, CJohn said:

You are already teaching the ways of the Casino to Tele Jr?!?!

 

 

Boy's gotta learn how to pay his way through life.

[filmlover]

Just now, NuTella Lover of Sky Beams said:

 

Boy's gotta learn how to pay his way through life.

We see you, Ben Affleck.

[DAR]

I can tell you every kid in Wisconsin has spent time in a bar.

[Rman823]

26 minutes ago, Webslinger said:

I think Don't Breathe benefits from not having the franchise baggage that Evil Dead had to deal with. On one hand, it had diehard fans of the originals writing it off as sacrilege (which is why I still find it amusing that the diehard I saw it with ended up coming around and ranking it the second best of the series overall by the time the credits rolled)  and casual fans coming in amid an ad campaign that explicitly advertised the film with the tagline "The Most Terrifying Film You Will Ever Experience."

I'm a huge Evil Dead fan and I didn't find it as sacrilege. The trailers definitely sold to me that it wasn't some generic cash grab remake or something that was an abomination to the original (Rob Zombie's Halloween). Plus I have it in my head cannon that it's actually a sequel. 

[Wrath]

13 minutes ago, NuTella Lover of Sky Beams said:

 

Boy's gotta learn how to pay his way through life.

You're teaching him to be the house, right?

[Dementeleus]

1 minute ago, Wrath said:

You're teaching him to be the house, right?

 

[MinaTakla]

Over 60% K-12 schools and colleges are back in session, but there’s nothing like a decent horror film to dynamite student away from their books, and this weekend there’s Sony Screen Gems/Stage 6’s Don’t Breathe which is overperforming with a $21M opening. Sony’s genre label has tapped this late August period before, and knows that with proper-budgeted pic, there’s cash to be made. Don’t Breathe is on its way to become the biggest Screen Gems August opening ever, beating the 3-day of the urban crime title Takers which debuted to $20.5M and almost reached $60M.

Don’t Breathe marked the most predominant digital spend for Sony ever; bigger than Shallows and Sausage Party (which is No. 3 in its third weekend with $7.1M, -54%, $79.5M cume) with an estimated 55% of their marketing budget allocated toward digital. Non Sony estimates figure that this under-$10M horror pic carries a P&A in the mid $20M range. Shelling out that much on digital for a horror film isn’t unusual, but it indicates how the Culver City, CA lot is getting the biggest bang for their bucks when it comes to hitting a core demo and spreading the word of mouth. The proof is in the audience yield: The Under 35 crowd turned at 73% per CinemaScore and gave Don’t Breathe an A- — unheard of for a horror title — while ComScore’s PostTrak shows the 18-24 demo repping 42% of the pic’s ticket buyers who also gave it an 80% positive score.

Don’t Breathe‘s overall CinemaScore is a B+, which is huge for a horror film and a boom for Alvarez whose 2013 reboot of Evil Dead received a C+.  Horror titles rarely receive overall A scores, and getting a B+ is akin to getting an A on the CinemaScore scale, especially with an R-rated title such as this.

 

http://deadline.com/2016/08/dont-breathe-suicide-squad-southside-with-you-mechanic-insurrection-box-office-1201809180/

[Rman823]

So can Don't Breathe get over 60 M ?

Edited August 27, 2016 by Rman823

[Gopher]

Awesome for Don't Breathe. Been a while since a horror flick will be #1 for two weekends but it sounds like this one deserves it (Light Between Oceans breakout would be like 10 mil with that screen count). 

 

Just saw that Sully opens in two weeks? Feel like I've heard little about it. I wonder if its opening will go any higher than mid-20s like a lot of post-Labor Day fare (Contagion, The Visit, Resident Evil, Tyler Perry, etc). 

[CJohn]

9 minutes ago, Rman823 said:

So can Don't Breathe get over 60 M ?

Sure. Lights Out did it too.

[Webslinger]

As a big fan of the major players involved, I'm disappointed that Disney is basically dumping The Light Between Oceans. A Derek Cianfrance film with Vikander, Fassbender, and Weisz shouldn't just be a weakly-advertised Labor Day release.

 

But who knows? Perhaps it will piece together a semi-respectable run in the same vein as The Constant Gardener - for which Weisz won her Oscar - did with a Labor Day release eleven years ago.

[Rman823]

2 minutes ago, Webslinger said:

As a big fan of the major players involved, I'm disappointed that Disney is basically dumping The Light Between Oceans. A Derek Cianfrance film with Vikander, Fassbender, and Weisz shouldn't just be a weakly-advertised Labor Day release.

 

But who knows? Perhaps it will piece together a semi-respectable run in the same vein as The Constant Gardener - for which Weisz won her Oscar - did with a Labor Day release eleven years ago.

My mom wants to see it and she's not one to actually go and see many movies. I definitely see it skewing with older women. 

[Maxmoser3]

A Light Between The Oceans looks bland and very unappealing. The trailer doesn't do anything to generate interest, if it was a TV movie it would be more watchable then. Morgan looks like a cheapass DTV film, and only has Ridley Scott as producer going for it. Plus Kate Mara is poison. 

[filmlover]

I honestly haven't seen any ads on TV for either Oceans or Morgan (next weekend's other opener). It's going to be a very quiet Labor Day weekend.

 

Thankfully the rest of September looks full of movies with potential, even though I'm thinking When the Bough Breaks will comfortably lead over Sully at this point.