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kayumanggi

Weekend Thread | April 28 - 30 | Weekend Actuals | 40.84M THE SUPER MARIO BROS. MOVIE | 12.13M EVIL DEAD RISE | 5.10M RETURN OF THE JEDI

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Some great holds for this last weekend before 3-4 months on nonstop excitement begins. Too bad Margaret really has turned out to be The Edge of Seventeen 2.0 (critically acclaimed, ignored in theaters) but what can you do. Sisu and Big George Foreman were dumped and performed accordingly. Good numbers for the Return of the Jedi re-release.

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44 minutes ago, kayumanggi said:

Illumination/Nintendo/Universal’s Super Mario Bros at $37.5M continues to break records with the best fourth weekend ever for an animated movie, beating Incredibles 2‘s $28.4M. Domestic running cume by tomorrow raises to $487.5M.

Now, New Line’s Evil Dead Rise — the young-ins love this movie so much, it’s only easing 50% to $12.3M. (Smile by the way had an amazing second weekend hold of -18%, but -45% for a horror movie is also something to brag about). That second weekend decline is better than that of the 2013 Fede Alvarez remake at -63%. By EOD Sunday, this latest version of the Sam Raimi franchise will be pacing ahead of the Alvarez edition by 9.8% with $44.5M.

 

All of this is assailing ahead of Lionsgate’s feature adaptation of Judy Blume’s Are You There God? It’s Me Margaret ($5.65M) in third, the same studio’s limited release of Finnish genre pic Sisu ($3M) in 10th place, and Sony/Affirm’s Big George Foreman: The Miraculous Story of the Once and Future Heavyweight Champion of the World ($2.6M) in 11th. Some distributors haven’t issued their Saturday estimates so these figures are apt to change. Further answering exhibitors’ demand for product is Disney with the 40th anniversary re-issue of Star Wars: Return of the Jedi, which is gravy for the Mouse House at $4.9M in 4th place at 500 theaters and a fantastic near $10K per screen.

 

So, $5M for Margaret...guess my initial gut was right...it just had zero interest and no fence sitters who would even bother going out for $5 each...that was still too much money.  

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1 hour ago, kayumanggi said:

Illumination/Nintendo/Universal’s Super Mario Bros at $37.5M continues to break records with the best fourth weekend ever for an animated movie, beating Incredibles 2‘s $28.4M. Domestic running cume by tomorrow raises to $487.5M.

Now, New Line’s Evil Dead Rise — the young-ins love this movie so much, it’s only easing 50% to $12.3M. (Smile by the way had an amazing second weekend hold of -18%, but -45% for a horror movie is also something to brag about). That second weekend decline is better than that of the 2013 Fede Alvarez remake at -63%. By EOD Sunday, this latest version of the Sam Raimi franchise will be pacing ahead of the Alvarez edition by 9.8% with $44.5M.

 

All of this is assailing ahead of Lionsgate’s feature adaptation of Judy Blume’s Are You There God? It’s Me Margaret ($5.65M) in third, the same studio’s limited release of Finnish genre pic Sisu ($3M) in 10th place, and Sony/Affirm’s Big George Foreman: The Miraculous Story of the Once and Future Heavyweight Champion of the World ($2.6M) in 11th. Some distributors haven’t issued their Saturday estimates so these figures are apt to change. Further answering exhibitors’ demand for product is Disney with the 40th anniversary re-issue of Star Wars: Return of the Jedi, which is gravy for the Mouse House at $4.9M in 4th place at 500 theaters and a fantastic near $10K per screen.

That PTA for ROTJ would be 1.7x better than the Avatar rerelease average and 3.7x better than the Titanic rerelease, and all without any marketing

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