The Box Office Buzz, Tracking, and Pre-Sale Thread

[joselowe]

2 hours ago, TwoMisfits said:

Smile 2 looking to break through Terrifier 3's buzz...

 

Smile 2 has been declared the $5 TMobile/Atom movie...it should help this one a lot from current minscule presales and buzz...

 

Starts Tuesday

 

(The rumor was it was gonna be Venom 3, but I guess Joker 2 tanking made that unnecessary)...

Do those Tmbobile things really make a difference? It didn't seem to help Challengers

[TwoMisfits]

54 minutes ago, joselowe said:

Do those Tmbobile things really make a difference? It didn't seem to help Challengers

 

As always, it's very movie dependent...tired sequels targeting men 18-45 do the best...it's why Venom 3 was the suspected movie...movies targeting women 40+ and under 12 (like Margaret last year) get no bennies...and there has to be a "fence-sitting" group that would want to go to your movie, but doesn't want to pay full price...if there's no interest, nothing helps...

 

Movies that benefited the most - Creed 3, John Wick 4, Across the Spider-verse, Beekeeper, Bob Marley...

 

That said, you can always see the effect through the weekend - any TMobile deal doesn't usually help Thursdays that much, but you'll see great Friday, Saturday, and Sunday attendance (even into Monday and Tuesday) b/c the codes can be used at any point the 1st week for presales through Monday night...so folks will buy when they want a $5 movie...aka, Thursday multiplier to weekend multiplier tends to exceed the norm for its movie type...

Edited Saturday at 10:08 PM by TwoMisfits

[Caption Action 3]

Saturday night status for Joker 2 open caption sales. (So far, Friday + Saturday final sales data is available). Since last weekend's final ticket to screentime ratio was 6.54 and the zero sold percentage was 9.42%, expecting the current 2.75 t to s ratio to increase slightly but stay below 5.00, and the zero sold percentage to reduce slightly but still be high (maybe 30 percent).  Theaters won't be able to drop this quickly enough; perhaps their contracts need to have a clause that allows a film to be dropped after only one weekend if it does poorly enough. Forcing theaters to play a film that does this poorly, for two weeks, actually hurts the theaters when they have to waste auditoriums that could otherwise be used to show more successful films. The only reason Joker 2 was #1 last weekend is because it benefited from being the "new kid on the block." It is not the new kid anymore, and that's reflected in the data.

 

Joker 2 Nationwide OC
#of tickets/#of screen times	768		279	2.75
# of Zero solds/# of screen times	118		279	42.29%

[Flip]

11 hours ago, Flip said:

Wicked 2 Day Three (T-41)

 

15 showtimes/550 tix sold (+31)

 

Missed Deadpool 3 (T-41) [???]

2.29x Joker 2 Day Three [14.43m]
7.53x Gladiator 2 (T-42) [???]

 

very strong 3rd day, I’m interested to see if it ever reaches very low sales or if it’s too big to do that.

Wicked 2 Day Four (T-40)

 

15 showtimes/567 tix sold (+17)

 

Missed Deadpool 3 (T-40) [???]

2.26x Joker 2 Day Four [14.24m]
7.66x Gladiator 2 (T-40) [???]

 

not many great comps.

[Flip]

11 hours ago, Flip said:

Venom 3 (T-13) 3 days of sales

 

25 showtimes/158 tix sold (+15)

 

Missed AQP Day One (T-13) [???]
.73x Beetlejuice 2 (T-13) [7.15m]
Missed Deadpool 3 (T-13) [???]

 

its faltered more than I would’ve expected

Venom 3 (T-12)

 

25 showtimes/161 tix sold (+3)

 

Missed AQP Day One (T-12) [???]
.74x Beetlejuice 2 (T-12) [7.25m]
Missed Deadpool 3 (T-12) [???]

 

I hoped it would’ve accelerated more over the weekend. 

[Flip]

Venom 3 Friday (T-13)

 

31 showtimes/127 tix sold

 

Missed Beetlejuice 2 (T-13) [???]

1.69x Alien Romulus (T-13) [19.57m]
 

a little bit underwhelming, really has been the story of most of Venom 3’s presale run so far

[Krissykins]

14 hours ago, TwoMisfits said:

Smile 2 looking to break through Terrifier 3's buzz...

 

Smile 2 has been declared the $5 TMobile/Atom movie...it should help this one a lot from current minscule presales and buzz...

 

Starts Tuesday

 

(The rumor was it was gonna be Venom 3, but I guess Joker 2 tanking made that unnecessary)...

Oh not the Lionsgate deal! 😅

 

This is tracking about $20-27m, so let’s see if this helps it go beyond that. Hope it does. 

Edited yesterday at 08:35 AM by Krissykins

[vafrow]

20 hours ago, vafrow said:

 

Smile 2, T-6, Western GTA (southern Ontario), Thursday Previews

 

Total Sales: 31

New Sales: 2

Growth: 7%

Theatres: 5

Showtimes: 10

Tickets per Showtime: 3.1

Chains tracked: MTC4

Ticket Premium in effect: N

 

Sales by Showtime

Early Evening: 25/5

Late Evening: 6/5

 

Preview Sales by Format

Regular: 31/10

 

Comps 

0.646x AQP:D1 for $4.4M

0.188x Alien Romulus for $1.2M

0.295x Furiosa for $1.0M

 

Average: $2.2M

 

Still just crawling along very slowly. 

 

Smile 2, T-5, Western GTA (southern Ontario), Thursday Previews

 

Total Sales: 35

New Sales: 4

Growth: 13%

Theatres: 5

Showtimes: 10

Tickets per Showtime: 3.5

Chains tracked: MTC4

Ticket Premium in effect: N

 

Sales by Showtime

Early Evening: 27/5

Late Evening: 8/5

 

Preview Sales by Format

Regular: 35/10

 

Comps 

0.515x AQP:D1 for $3.5M

0.198x Alien Romulus for $1.3M

0.315x Furiosa for $1.1M

 

Average: $2.0M

 

Falling against comps as other films started ramping up around now.

[vafrow]

20 hours ago, vafrow said:

 

Venom: The Last Dance , T-13, Western GTA (southern Ontario), Thursday Previews

 

Total Sales: 94

New Sales: 8

Growth: 9%

Theatres: 5

Showtimes: 19

Tickets per Showtime: 4.9

Chains tracked: MTC4

Ticket Premium in effect: Y

 

Sales by Showtime

Late Afternoon: 9/4

Early Evening: 62/8

Late Evening: 23/7

 

Preview Sales by Format

Regular: 0/0

Dolby: 5/1

Dolby 3D: 26/6

IMAX: 28/4

IMAX 3D: 4/2

4DX 3D: 3/3

VIP: 28/3

 

Comps 

0.870x Joker 2 for $5.5M

2.089x GB:FE for $9.8M

1.133x Beetlejuice² for $11.1M

 

Average: $8.8M

 

It fell a bit against comps, but 9% growth at this stage still feels pretty good.

 

Venom: The Last Dance , T-12, Western GTA (southern Ontario), Thursday Previews

 

Total Sales: 101

New Sales: 7

Growth: 7%

Theatres: 5

Showtimes: 19

Tickets per Showtime: 5.3

Chains tracked: MTC4

Ticket Premium in effect: Y

 

Sales by Showtime

Late Afternoon: 9/4

Early Evening: 69/8

Late Evening: 23/7

 

Preview Sales by Format

Regular: 0/0

Dolby: 5/1

Dolby 3D: 31/6

IMAX: 28/4

IMAX 3D: 4/2

4DX 3D: 3/3

VIP: 30/3

 

Comps 

0.871x Joker 2 for $5.5M

2.104x GB:FE for $9.9M

1.161x Beetlejuice² for $11.3M

 

Average: $8.9M

 

Continues to be steady 

[vafrow]

20 hours ago, vafrow said:

 

Wicked, D3, T-41, western GTA (Southern Ontario), Thursday previews and Wednesday EA

 

Total Sales: 44

New Sales: 5

Growth: 13%

Theatres: 5

Showtimes: 11

Tickets per Showtime: 4.0

Chains tracked: MTC4

Ticket Premium in effect: N

 

Sales by Showtime

Late Afternoon: 8/3

Early Evening: 28/5

Late Evening: 8/3

 

Preview Sales by Format

Regular: 0/1

Regular 3D: 0/2

Dolby: 8/2

Dolby 3D: 36/6

 

Comps

2.000x Beetlejuice 2 for $19.6M

0.746x Joker 2 for $4.7M

0.303x Dune 2 for $3.0M

 

Average: $9.1M 

 

EA sales

Total sales: 116

New sales : 9

Growth: 8%

Theatres: 3

Showtimes: 3

Formats: Dolby 3D

 

2.109x Joker 2 for $1.5M

5.800x Beetlejuice 2 for $18.0M

0.371x Dune 2 for $0.7M

 

Average: $6.7M

 

Still has some early stage momentum, but it is slowing down. I'll probably do some updates this weekend because I should have time, but I expect things to be quiet.

 

Wicked, D4, T-40, western GTA (Southern Ontario), Thursday previews and Wednesday EA

 

Total Sales: 49

New Sales: 5

Growth: 11%

Theatres: 5

Showtimes: 11

Tickets per Showtime: 4.5

Chains tracked: MTC4

Ticket Premium in effect: N

 

Sales by Showtime

Late Afternoon: 11/3

Early Evening: 30/5

Late Evening: 8/3

 

Preview Sales by Format

Regular: 0/1

Regular 3D: 0/2

Dolby: 11/2

Dolby 3D: 38/6

 

Comps

2.042x Beetlejuice 2 for $20.0M

0.803x Joker 2 for $5.1M

0.297x Dune 2 for $3.0M

 

Average: $9.3M 

 

EA sales

Total sales: 120

New sales : 4

Growth: 3%

Theatres: 3

Showtimes: 3

Formats: Dolby 3D

 

1.765x Joker 2 for $1.2M

5.714x Beetlejuice 2 for $17.7M

0.374x Dune 2 for $0.7M

 

Average: $6.6M

 

Still at marginal growth, which is still impressive this far out. It's not stagnating.

[vafrow]

20 hours ago, vafrow said:

 

Gladiator II, D4, T-41, western GTA (Southern Ontario), Thursday previews 

 

Total Sales: 36

New Sales: 8

Growth: 28%

Theatres: 5

Showtimes: 10

Tickets per Showtime: 3.6

Chains tracked: MTC4

Ticket Premium in effect: N

 

Sales by Showtime

Late Afternoon: 3/2

Early Evening: 23/5

Late Evening: 10/3

 

Preview Sales by Format

Regular: 15/6

IMAX: 21/4

 

Comps

0.212x Dune 2 for $2.2M

2.571x KOTPOTA for $12.9M

0.610x Joker 2 for $3.8M

1.895x BB:RoD for $11.7M

 

Average: $7.5M

 

Staying pretty strong. 

 

Gladiator II, D5, T-40, western GTA (Southern Ontario), Thursday previews 

 

Total Sales: 39

New Sales: 3

Growth: 8%

Theatres: 5

Showtimes: 10

Tickets per Showtime: 3.9

Chains tracked: MTC4

Ticket Premium in effect: N

 

Sales by Showtime

Late Afternoon: 6/2

Early Evening: 23/5

Late Evening: 10/3

 

Preview Sales by Format

Regular: 18/6

IMAX: 21/4

 

Comps

0.229x Dune 2 for $2.3M

2.786x KOTPOTA for $13.9M

0.639x Joker 2 for $4.0M

1.857x BB:RoD for $10.9M

 

Average: $7.8M

 

Another steady day.

 

[charlie Jatinder]

17 hours ago, TwoMisfits said:

Smile 2 looking to break through Terrifier 3's buzz...

 

Smile 2 has been declared the $5 TMobile/Atom movie...it should help this one a lot from current minscule presales and buzz...

 

Starts Tuesday

 

(The rumor was it was gonna be Venom 3, but I guess Joker 2 tanking made that unnecessary)...

hmm. normally its Sony films that get it so kinda surprised with Venom 3 not getting it.

[CheeseWizard]

8 hours ago, Flip said:

Wicked 2 Day Four (T-40)

 

15 showtimes/567 tix sold (+17)

 

Missed Deadpool 3 (T-40) [???]

2.26x Joker 2 Day Four [14.24m]
7.66x Gladiator 2 (T-40) [???]

 

not many great comps.

d’you think beetlejuice could be a decent comp?

[TwoMisfits]

3 hours ago, Krissykins said:

Oh not the Lionsgate deal! 😅

 

This is tracking about $20-27m, so let’s see if this helps it go beyond that. Hope it does. 

 

But are its current presales indicating that?  Folks here seemed to think tracking and current presales were not lining up...so this should help make sure Smile 2 does not disappoint...

[TwoMisfits]

47 minutes ago, charlie Jatinder said:

hmm. normally its Sony films that get it so kinda surprised with Venom 3 not getting it.

 

I am, too, unless this will be a surprise month with 2 TMobile deals...it hasn't happened all year - I think the Creed 3/John Wick 4 combo was the last time they did 2 in the same month, and they were not back to back weeks.

[Krissykins]

2 hours ago, TwoMisfits said:

 

But are its current presales indicating that?  Folks here seemed to think tracking and current presales were not lining up...so this should help make sure Smile 2 does not disappoint...

I think so, $2-3m previews would indicate an opening in the 20’s for a film like this. Hopefully this pushes it to 30. 

[filmpalace]

On 10/5/2024 at 6:27 PM, filmpalace said:

Smile 2 T-12

 

Tickets sold: 82 (+22)

Growth (over the past 4 days): 37%

Theaters: 2

Showtimes: 7

Smile 2 T-4

 

Tickets sold: 145 (+63)

Growth (over the past 8 days): 77%

Theaters: 2

Showtimes: 7

 

4,14x Speak No Evil (T-4) – 5,4M

0,92x Terrifier 3 (T-4) – 2,2M

 

Average: 3,8M

 

Still doing pretty good over in Las Vegas. I’m expecting this to do quite well in its final week. Especially with the T-Mobile deal. Anecdotally speaking, here in The Netherlands, the first Smile sold out theaters that were empty a day beforehand.

Edited 14 hours ago by filmpalace

[Caption Action 3]

Final Joker 2 numbers for this past weekend. Some theaters dropped open caption screentimes, so the total number of screenings is lower now. However, the final results show Joker 2 did not even make it to a 5.00 ticket to screentime ratio. And as expected in the previous post, the zero sold percentage was well past 20%. (Wicked update: now 103 screentimes documented, with 214 tickets sold. T to S ratio of 2.08 and it is still very early.)

 

Joker 2 Nationwide OC
#of tickets/#of screen times	1149		267	4.30
# of Zero solds/# of screen times	64		267	23.97%

[vafrow]

On 10/13/2024 at 6:11 AM, vafrow said:

 

Smile 2, T-5, Western GTA (southern Ontario), Thursday Previews

 

Total Sales: 35

New Sales: 4

Growth: 13%

Theatres: 5

Showtimes: 10

Tickets per Showtime: 3.5

Chains tracked: MTC4

Ticket Premium in effect: N

 

Sales by Showtime

Early Evening: 27/5

Late Evening: 8/5

 

Preview Sales by Format

Regular: 35/10

 

Comps 

0.515x AQP:D1 for $3.5M

0.198x Alien Romulus for $1.3M

0.315x Furiosa for $1.1M

 

Average: $2.0M

 

Falling against comps as other films started ramping up around now.

 

Smile 2, T-4, Western GTA (southern Ontario), Thursday Previews

 

Total Sales: 44

New Sales: 9

Growth: 26%

Theatres: 5

Showtimes: 10

Tickets per Showtime: 4.4

Chains tracked: MTC4

Ticket Premium in effect: N

 

Sales by Showtime

Early Evening: 32/5

Late Evening: 12/5

 

Preview Sales by Format

Regular: 44/10

 

Comps 

0.571x AQP:D1 for $3.9M

0.216x Alien Romulus for $1.4M

0.355x Furiosa for $1.2M

 

Average: $2.2M

 

Showing some life here. It had it's first good day in a while. Hope it sticks.