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The Box Office Buzz, Tracking, and Pre-Sale Thread

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22 hours ago, TheFlatLannister said:

Orlando-Daytona-Gainesville 

 

THANKSGIVING

 

Thursday Previews 

 

T-5

SHOWINGS

SEATS SOLD

TOTAL SEATS

PERCENT SOLD

123

185

20993

0.88%

*numbers taken as of 6:00PM EST

SEATS SOLD SINCE YESTERDAY

30

 

SHOWINGS ADDED SINCE YESTERDAY

0

 

SELLOUTS

0

 

COMPS 

T-5

 

(0.259x) of Exorcist $737K Previews

(0.292x) of KoTFM $760K Previews

Comps AVG: $749k

Orlando-Daytona-Gainesville 

 

THANKSGIVING

 

Thursday Previews 

 

T-4

SHOWINGS

SEATS SOLD

TOTAL SEATS

PERCENT SOLD

123

198

20993

0.94%

*numbers taken as of 6:00PM EST

SEATS SOLD SINCE YESTERDAY

13

 

SHOWINGS ADDED SINCE YESTERDAY

0

 

SELLOUTS

0

 

COMPS 

T-4

 

(0.252x) of Exorcist $717K Previews

(0.296x) of KoTFM $768K Previews

Comps AVG: $742k

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23 hours ago, TheFlatLannister said:

Orlando-Daytona-Gainesville 

 

THE HUNGER GAMES: THE BALLAD OF SONGBIRDS AND SNAKES

 

Thursday Previews 

 

T-5

SHOWINGS

SEATS SOLD

TOTAL SEATS

PERCENT SOLD

182

2014

34982

5.7%

*numbers taken as of 6:00PM EST

SEATS SOLD SINCE YESTERDAY

212

 

SHOWINGS ADDED SINCE YESTERDAY

0

 

SELLOUTS

0

 

COMPS 

T-5

 

(0.555x) of TLM $5.71M Previews

(0.556x) of FNAF $5.72M Previews

(0.623x) of The Flash $6.04M Previews

(0.727x) of The Marvels $4.80M Previews

Comps AVG: $5.57M

 

Really great growth. Expecting $6M comp average by T-1

Orlando-Daytona-Gainesville 

 

THE HUNGER GAMES: THE BALLAD OF SONGBIRDS AND SNAKES

 

Thursday Previews 

 

T-4

SHOWINGS

SEATS SOLD

TOTAL SEATS

PERCENT SOLD

182

2119

34982

6.1%

*numbers taken as of 6:00PM EST

SEATS SOLD SINCE YESTERDAY

105

 

SHOWINGS ADDED SINCE YESTERDAY

0

 

SELLOUTS

0

 

COMPS 

T-4

 

(0.554x) of TLM $5.71M Previews

(0.548x) of FNAF $5.65M Previews

(0.632x) of The Flash $6.13M Previews

(0.743x) of The Marvels $4.90M Previews

Comps AVG: $5.60M

 

Solid growth. Nothing to crazy though 

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23 hours ago, TheFlatLannister said:

Orlando-Daytona-Gainesville 

 

NAPOLEON

 

Tuesday Previews 

 

T-10

SHOWINGS

SEATS SOLD

TOTAL SEATS

PERCENT SOLD

156

332

30092

1.1%

*numbers taken as of 6:00PM EST

SEATS SOLD SINCE YESTERDAY

13

 

SHOWINGS ADDED SINCE YESTERDAY

0

 

SELLOUTS

0

 

COMPS

T-10

 

(0.285x) of Mi7 $1.99M

(0.494x) of TMNT $1.90M

Comps AVG: $1.95M

 

(0.606x) of KoTFM $1.57M Previews *ATP not adjusted for discount Tuesday* 

 

Ok-ish growth, nothing noteworthy. Added TMNT mainly because of discount T

Orlando-Daytona-Gainesville 

 

NAPOLEON

 

Tuesday Previews 

 

T-9

SHOWINGS

SEATS SOLD

TOTAL SEATS

PERCENT SOLD

156

333

30092

1.1%

*numbers taken as of 6:00PM EST

SEATS SOLD SINCE YESTERDAY

1

 

SHOWINGS ADDED SINCE YESTERDAY

0

 

SELLOUTS

0

 

COMPS

T-9

 

(0.275x) of Mi7 $1.92M

(0.466x) of TMNT $1.79M

Comps AVG: $1.86M

 

(0.608x) of KoTFM $1.58M Previews *ATP not adjusted for discount Tuesday* 

 

Very weak growth

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On 11/9/2023 at 6:25 PM, abracadabra1998 said:

 

Minneapolis-St. Paul Previews:

 

Hunger Games: Ballad of Songbirds and Snakes (T-7):

Day: T-7 Shows New Seats Sold Seats % Sold
Totals: 17 theaters 60 290 720 11497 6.26

 

Type of tix: Total: New: Percentage:
PLFs: 503 196 69.86
MTC1: 456 168 63.33
Marcus: 106 60 14.72
Alamo: 68 23 9.44
Other chains: 90 39 12.5

 

Comps:

0.58x The Marvels: ???

0.58x FNAF: $5.95 Million

1.04x TMNT (w/ all EA): $5.7 Million (Last day I have numbers for this sadly)

0.25x Barbie (just Thursday): $5.27 Million

 

Average: $5.64 Million 

 

Interestingly, that Barbie comp stayed virtually flat. Keeping up pace with that monster is really good news; additionally, in my market, The Marvels was doing just fine until T-7, when it started dropping against comps like crazy, so it should continue to grow really healthily against it. 

 

Minneapolis-St. Paul Previews:

 

Hunger Games: Ballad of Songbirds and Snakes (T-4):

Day: T-4 Shows New Seats Sold Seats % Sold
Totals: 18 theaters 64 333 1053 12293 8.57

 

Type of tix: Total: New: Percentage:
PLFs: 666 163 63.25
MTC1: 628 172 59.64
Marcus: 167 61 15.86
Alamo: 93 25 8.83
Other chains: 165 75 15.67

 

Comps:

0.76x The Marvels: $5.01 Million

0.64x FNAF: $6.58 Million

0.27x Barbie (just Thursday): $5.64 Million

 

Average: $5.74 Million

 

Keeps rising, even against Barbie. I do believe it'll start dropping against it, since that had an insane final week, but FNAF and Marvels both had mediocre final weeks, so I can definitely see that average going over 6. We'll see about the effect of mediocre reviews and the lack of a review boost though.

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30 minutes ago, keysersoze123 said:

Trolls Band Together MTC1

Previews - 5261/315879 75161.87 2096 shows

Friday - 10418/418867 149062.70 2657 shows

 

Good growth for friday. Previews are just ambling along. 

I think the previews will be around 2M even if i include the early access , i think this movie will be around 25M more than 30M

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On 11/9/2023 at 6:36 PM, abracadabra1998 said:

 

Minneapolis-St. Paul Area Previews:

 

Trolls: Band Together (T-7):

Day: T-7 Shows New Sold Seats % Sold
Totals: 19 theaters 67 42 92 8282 1.11

 

Type of tix: Total: New: Percentage:
PLFs: 10 10 10.87
MTC1: 22 6 23.91
Marcus: 26 14 28.26
Alamo: 2 0 2.17
Other chains: 42 22 45.65

 

Comps:

0.43x TMNT (Just Tuesday): $1.64 Million

0.61x Haunted Mansion (Just Thursday*): $1.81 Million

0.19x Paw Patrol 2: $1.27 Million

*Ballparking the EA at $100k, it was limited and never reported, so the preview number used here is $3 Million

 

Average: $1.57 Million

 

As I thought (and hoped), it is starting to pick up now that the EA is done. I think with the increased pace it'll keep rising into the 2.x value at least.

 

Thanksgiving (T-7):

Day: T-7 Shows New Seats Sold Seats % Sold
Totals: 14 theaters 19 13 61 1899 3.21

 

Type of tix: Total: New: Percentage:
PLFs: 0 0 0
MTC1: 30 4 49.18
Marcus: 1 0 1.64
Alamo: 24 5 39.34
Other chains: 6 4 9.84

 

Comps:

0.41x The Exorcist: Believer: $1.17 Million

0.78x Insidious Red Door: $3.91 Million*

 

*Perennial reminder that Insidious was an absolute monster and unique case of walk-ups, so I always struggle with using it as a comp. Leaving it here since it's a data point, but take it a grain (a mountain really) of salt.

 

Anyways, this moving losing steam to the Exorcist, which was on sale for over twice as long as that point, is bad, and this really needs to start picking it up. Again, not too worried, since it's original horror, and I'm adding a buttload of comps in my next update that should provide a clearer picture, but it needs to pick up from now on.

 

Minneapolis-St. Paul Area Previews:

 

Trolls: Band Together (T-4):

Day: T-4 Shows New Sold Seats % Sold
Totals: 20 theaters 67 36 128 8282 1.55

 

Type of tix: Total: New: Percentage:
PLFs: 10 0 7.81
MTC1: 33 11 25.78
Marcus: 36 10 28.13
Alamo: 8 6 6.25
Other chains: 51 9 39.84

 

Comps:

0.66x Haunted Mansion (THU*): $1.99 Million

0.15x Paw Patrol 2 (FRI): $1 Million

3.65x Ruby Gillman: $2.65 Million

*Ballparking the EA at $100k, it was limited and never reported, so the preview number used here is $3 Million

 

Average: 1.88 Million

 

My comps are extra bad now that my TMNT comp is gone, so mostly tracking this for future purposes.

 

Thanksgiving (T-4):

Day: T-4 Shows New Seats Sold Seats % Sold
Totals: 14 theaters 19 33 94 1899 4.95

 

Type of tix: Total: New: Percentage:
PLFs: 0 0 0
MTC1: 52 22 55.32
Marcus: 1 0 1.06
Alamo: 28 4 29.79
Other chains: 13 7 13.83

 

Comps:

0.48x The Exorcist: Believer: $1.37 Million

0.7x Saw X: $1.4 Million

0.82x Nun II: $2.53 Million

1.57x Last Voyage of Demeter: $1.175 Million

1.32x Talk To Me: $1.65 Million

0.58x Insidious Red Door: $2.92 Million

 

Average: $1.84 Million

 

Friendly reminder that Saw X and Nun II both had 8-day windows, so those comps are bound to go down, and Insidious had those legendary walk-ups, so I would peg a number more at $1.5 Million right now. But we'll see how the last week goes.

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13 minutes ago, Grand Cine said:

I think the previews will be around 2M even if i include the early access , i think this movie will be around 25M more than 30M

That multiplier is too low. We know EA is around 1M according to @keysersoze123, and presales indicate somewhere around 1.7-2M previews.
 

Think it should be around 17x-20x which would get it anywhere from 29m-40m

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On 11/11/2023 at 7:11 PM, vafrow said:

 

Hunger Games Ballad of Songbirds and Snakes, T-5, western GTA (southern Ontario)

 

Tickets sold: 249

New sales: 21

Growth: 9.2%

Theatres: 5 out of 5

Showtimes: 21

Chains tracked: MTC4, via manual count from chain app

 

COMPS

0.511x of Marvels for $3.3M

 

Single theatre comps

0.300x T:ROTB for $2.6M

0.857x IJ:DoD for $6.2M

Avg: $4.4M

 

Tickets per showtime analysis 

Avg: 11.9

 

By timing:

Late Afternoon: 2.8

Early Evening: 20.2

Late Evening: 7.0

 

By format:

Regular: 4.3

Dolby: 15.9

VIP: 13.6

IMAX: 10.3

4DX: 8.0

 

Slight increase in growth rate, which is good for a Saturday night, but marginal. I'm still not seeing signs of anything suggesting a breakout here.

 

Hunger Games Ballad of Songbirds and Snakes, T-4, western GTA (southern Ontario)

 

Tickets sold: 293

New sales: 44

Growth: 17.7%

Theatres: 5 out of 5

Showtimes: 21

Chains tracked: MTC4, via manual count from chain app

 

COMPS

0.565x of Marvels for $3.7M

0.402x of FNAF for $4.1M

Avg: $3.9M

 

Single theatre comps

0.545x T:ROTB for $4.8M

1.200x IJ:DoD for $8.6M

Avg: $6.7M

 

Tickets per showtime analysis 

Avg: 14.0

 

By timing:

Late Afternoon: 2.8

Early Evening: 24.4

Late Evening: 7.8

 

By format:

Regular: 4.3

Dolby: 19.4

VIP: 15.2

IMAX: 13.0

4DX: 8.0

 

Really good day. Doubled the growth rate of the last few days.

 

I brought FNAF as a comp as the only other film I have for this particular set of theatres. That it's falling in range is encouraging. The fact that my region is tracking less than others is not ideal. I can't think of why this wouldn't do as well up here. Maybe it's that both Fnaf and Marvels did better.

 

The single theatre comps aren't really that useful, but keeping them there for now.

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On 11/9/2023 at 6:52 PM, abracadabra1998 said:

 

Minneapolis-St. Paul Area Previews:

Godzilla Minus One (T-21):

Day: T-21, T-20 Shows New Sold Seats % Sold
Thursday: 13 theaters 27 34 92 2977 3.09
Wednesday Nov 29 EA: 10 theaters 13 58 234 2642 8.86
TOTALS: 40 92 326 5619 5.8

 

Type of tix: Total: New: Percentage:
PLFs:** 221 46 67.79
MTC1: 247 49 75.77
Marcus: 41 18 12.58
Alamo: 0 0 0
Other chains: 38 25 11.66

 

**Of these PLF numbers, 4/221 come from Thursday, and everything else comes from EA. Mentioning this to keep in mind ATP for Thursday will be wayyyyyy lower than Wednesday's.

 

Comps (Thursday only) :

0.35x KOFM: $920k

0.1x Oppenheimer: $1.01 Million

 

Early Access Comps:

0.31 Barbie EA: $340k

1.12x MI7 Monday EA: $1.4 Million***

 

***Making a huge, mostly unfounded ballpark that Monday EA was about $1.25 Million out of the total $2 Million (there were more shows on Monday than on Sunday, and Monday EA had PLFs which Sunday did not).

 

Decided to separate Thursday and EA comps after I caused some commotion on Reddit that I did not intend to. EA numbers will hopefully start to converge a bit since Barbie started out super strong and tapered off because of near-sellouts. Thursday numbers are meh.

 

Minneapolis-St. Paul Area Previews:

 

Godzilla Minus One (T-18):

Day: T-18, T-17 Shows New Sold Seats % Sold
Thursday: 14 theaters 29 31 123 3614 3.4
Wednesday Nov 29 EA: 10 theaters 16 34 268 3247 8.25
TOTALS: 45 65 391 6861 5.7

 

Type of tix: Total: New: Percentage:
PLFs: 273 52 69.82
MTC1: 283 36 72.38
Marcus: 49 8 12.53
Alamo: 0 0 0
Other chains: 59 21 15.09

 

Comps (Thursday only) :

0.41x KOFM: $1.07 Million

0.11x Oppenheimer: $1.19 Million

 

Early Access Comps:

0.33x Barbie EA: $365k

0.95x MI7 Monday EA: $1.18 Million***

***Making a huge, mostly unfounded ballpark that Monday EA was about $1.25 Million out of the total $2 Million (there were more shows on Monday than on Sunday, and Monday EA had PLFs which Sunday did not).

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AMC is doing another Screen Unseen on November 27, the same time as Regal's next Monday Mystery Movie. Both are rated R and about 2 hours long. Will there be one movie or two? Already seeing guesses for American Fiction (too prestigious, though Odeon showed Anatomy of a Fall as a mystery movie), Poor Things (lolol), and some horror movie called The Cello with Jeremy Irons and Tobin Bell that's a co-production with Saudi Arabia. Hmmm, which one could it be? 🤔

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On 11/10/2023 at 1:12 AM, Porthos said:

 

Renaissance: A Film by Beyoncé Greater Sacramento Area Premiere Night Seat Report:

T-21 days and counting

 

 

Capped

Sellouts

Showings

Seats left

Total Seats

Seats Sold

Perct Sold

TOTALS

0

0

67

9555

10271

716

6.97%

 

Total Showings Removed Since Thursday

2

Total Seats Removed Since Thursday

340

Total Seats Sold Since Thursday

18

 

Percentage of sales versus TET's Thursday Preview FINAL:

0.70403x The Era Tours Final Previews [2.37m] [1.2x adj]

 

Next update Thursday night.

 

Renaissance: A Film by Beyoncé Greater Sacramento Area Premiere Night Seat Report:

T-18 days and counting

 

 

Capped

Sellouts

Showings

Seats left

Total Seats

Seats Sold

Perct Sold

TOTALS

0

0

67

9555

10271

716

6.97%

 

Total Showings Removed Since Thursday

2

Total Seats Removed Since Thursday

340

Total Seats Sold Since Thursday

18

 

Percentage of sales versus TET's Thursday Preview FINAL:

0.70403x The Era Tours Final Previews [2.36m] [1.2x adj]

 

Next update Thursday night.

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On 11/10/2023 at 1:13 AM, Porthos said:

 

Quick and Dirty The Ballad of Songbirds and Snakes Sacramento Report [T-7]

823/12989 (6.34% sold) [+113 tickets] [85 showings]

 

1.11821x GBA at T-7                   [5.69m] [ADJ FOR ATP HIKES SINCE 2021]
0.62538x FB3 at T-7                  [3.75m]
0.58912x BA at T-7                    [4.48m]
0.33980x TLM at T-7                 [3.50m]
0.27171x AtSV at T-7                  [4.71m]
0.65369x RotB at T-7                [5.75m]
0.30268x FNAF at T-7               [3.12m]
0.53721x The Marvels at T-7    [??m]

 

=====

 

Removed the Scream VI comp but went ahead and used my ad-hoc Eternals ATP adj of 1.13047x for GBA as I don't want to think of a better one at the moment.

 

Rise of the Beasts and Ghostbusters: Afterlife are the standout comps here, and perhaps the best ones.  Though given the reviews weren't aren't as glowing as initially thought they might be for BoSS, perhaps not.  Not sure if this will clear 6m when all is said and done as it's gonna need to keep the helium rising which might be tough with the RT score.

 

FWIW, since @M37 mentioned it, Barbs spits out a 4.47m comp which is in line with a few of the other GA comps and in fact has been more or less stable the last few days [T-10: 4.46m | T-9: 4.34m | T-8: 4.32m ] with only minor fluctuation. 

 

Still, will probably want to see how it does over the next couple of days before penciling in a range.  Might end up doing another Q&D report tomorrow night, otherwise I'll make one at T-4, Sunday Night.

 

Quick and Dirty The Ballad of Songbirds and Snakes Sacramento Report [T-4]

1123/13395 (8.38% sold) [+108 tickets] [90 showings]

 

1.12864x GBA at T-4                [5.74m] [ADJUSTED FOR ATP HIKES]
0.66489x FB3 at T-4                [3.99m]
0.59544x BA at T-4                  [4.53m]
0.36759x TLM at T-4                [3.79m]
0.28481x AtSV at T-4               [4.94m]
0.66215x RotB at T-4               [5.83m]
0.34051x FNAF at T-4              [3.51m]
0.62251x The Marvels at T-4   [4.11m]

 

===

 

No real movement on the GBA and RotB comps, but not much movement on the BA comp either.  AtSV did go up a smidge, FWIW.  Might just be looking somewhere between 4.5m and 5.5m as a plausible range.  Maybe a bit higher if one is more optimistic than I am.

 

Gonna do a Q&D all the way through to the end, I suppose.

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On 11/10/2023 at 2:28 PM, M37 said:

Hunger Games: BoSS Preview Tracking T-7 Update

 

Overall, not great, not terrible.  Looks like $5M+ to me, could go for $6M+, but pushing ahead of Marvels/up to $7M would take some work from what is - or at least used to be - a fan heavy, early presale buy audience. The Barbie comps are holding steady since the initial sales burst, and there shouldn't be a push up to capacity over the final days

dlMWWxe.png

 

Not going to do a full Forecast Matrix for this one, in part because I'm iffy on the IM range. Could be similar to Fantastic Beasts 3 (7x, but Easter Weekend), and we've seen other fan/female heavy films have a low IM (like DWD at 6.24x), but my gut tells me this will play a little bit better with the GA, plus a softer Sunday drop leading into the holiday week.  So $35-$50M OW sounds about right for now, decent, but not the $60M+ breakout others have suggested

 

Also

  Reveal hidden contents

 

Hunger Games: BoSS Preview Tracking T-4 Update

 

We'll see what final days bring, but for now all averages are around ~$5.5M, but most trending up, so room to go higher. Still holding mostly steady against Barbie as well

4zLK4MR.png

 

Friday sales also look solid, better than Marvels without the holiday boost, so it should do better than the ~7x we're going to finish at there. Here's a quick FM, but with fewer data points, less certainty on the bounds and midpoints than usual. Looks like probably $40M+ to me, with potential to top Marvels and even make a run at $50M

 

HG:BoSS OW Forecast Matrix
Thursday Preview Gross Range
$4.8 $5.0 $5.3 $5.5 $5.8 $6.0 $6.3 $6.5 $6.8
Thur / Wknd Ratio (IM)
6.50 $30.9 $32.5 $34.1 $35.8 $37.4 $39.0 $40.6 $42.3 $43.9
6.75 $32.1 $33.8 $35.4 $37.1 $38.8 $40.5 $42.2 $43.9 $45.6
7.00 $33.3 $35.0 $36.8 $38.5 $40.3 $42.0 $43.8 $45.5 $47.3
7.25 $34.4 $36.3 $38.1 $39.9 $41.7 $43.5 $45.3 $47.1 $48.9
7.50 $35.6 $37.5 $39.4 $41.3 $43.1 $45.0 $46.9 $48.8 $50.6
7.75 $36.8 $38.8 $40.7 $42.6 $44.6 $46.5 $48.4 $50.4 $52.3
8.00 $38.0 $40.0 $42.0 $44.0 $46.0 $48.0 $50.0 $52.0 $54.0
8.25 $39.2 $41.3 $43.3 $45.4 $47.4 $49.5 $51.6 $53.6 $55.7
8.50 $40.4 $42.5 $44.6 $46.8 $48.9 $51.0 $53.1 $55.3 $57.4

 

 

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5 minutes ago, TheFlatLannister said:

Screams desperation anytime studios do this. 

There's also an ad for Thanksgiving going around that shows an audience reacting (screaming, laughing, etc.) in a movie theater during the film, a tactic that rarely pays off. I wasn't joking when I said this past weekend might be a bad omen for what's to come this holiday season.

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22 hours ago, jeffthehat said:

 

Hunger Games BoSS T-4

 

Coverage - 10/33 Malco theaters

Show count - 25

Seats sold - 512

Total seats - 4428

New sales - 35 (+7.3%)

 

Comp 

 

0.93x The Marvels T- 4 = $6.16m

 

Friday T-5

 

Show count - 38

Seats sold - 571

New sales - 32 (+5.9%)

 

Comp 

 

0.92x The Marvels T-5 = $13.65m 

 

 

Hunger Games Boss T-3

 

 

Coverage - 10/33 Malco theaters

Show count - 25

Seats sold - 583

Total seats - 4428

New sales - 71 (+13.9%)

 

Comp 

 

0.946x The Marvels T-3 = $6.25m

 

Friday T-5

 

Show count - 38

Seats sold - 635

New sales - 64 (+11.2%)

 

Comp 

 

0.958x The Marvels T-4 = $14.27m

 

 

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1 hour ago, filmlover said:

Looking around at sales for next weekend and Next Goal Wins has sold absolutely nothing. As in zero seats sold for any show. Coming for a sub-$5M total quite easily (a very fitting conclusion after all it's been through tbh).

As much as I want to see it, very much has the look of a straight-to-streaming film, the kind that audiences have repeatedly declined to pay theater admission prices for. Also very low awareness, a film that really needed the talk show circuit to raise interest

 

Interestingly, there does seem to be a bit of a soft cap on these low level releases, unless there is some form of built in audience (lead actor, faith-based, concert, etc). A total of 23 releases have grossed between $3.4-$5.6M this year, but only 13 in $5.6-$12M range (excluding the 3 re-releases). Next Goal Wins probably becomes #24 (or maybe nudges up a bit higher with TG holiday)

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2 minutes ago, M37 said:

As much as I want to see it, very much has the look of a straight-to-streaming film, the kind that audiences have repeatedly declined to pay theater admission prices for. Also very low awareness, a film that really needed the talk show circuit to raise interest

 

Interestingly, there does seem to be a bit of a soft cap on these low level releases, unless there is some form of built in audience (lead actor, faith-based, concert, etc). A total of 23 releases have grossed between $3.4-$5.6M this year, but only 13 in $5.6-$12M range (excluding the 3 re-releases). Next Goal Wins probably becomes #24 (or maybe nudges up a bit higher with TG holiday)

Honestly Disney likely gave up on this a while back between all the reshoots and delays. Filming on it began back in 2019. Weak reviews out of TIFF were the nail in the coffin. At least it finally saw the light of day, I guess.

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