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Taylor

Weekend estimates pg 30 Brave 66.7

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FRIDAY 11 PM: My sources tell me that Pixar’s heroine-in-the-highlands Bravewill open to around $70M this weekend and $25M for today. So it’ll be an easy #1 this weekend – incredibly, Pixar’s 13th straight first place finish. That’s just about where DreamWorks Animation’s Madagascar 3: Europe’s Most Wanted opened two weeks ago for distributor Paramount ($60.3M). Looks like concerns thatBrave would only appeal to girls and their mothers may have been overplayed. Then again, every Pixar 3D movie has opened to at least $60M. Plus, this is a giant release into 4,164 theaters, 2,790 of which are 3D shows. This is the first anti-princess toon bringing Disney into the 21st Century.

http://www.deadline.com/2012/06/brave-box-office-results-abraham-lincoln-vampire-hunter-weekend/

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Also just as interesting is the untested mash-up genre. It is only coming in 3rd behind DreamWorks Animation’s Madagascar 3: Europe’s Most Wanted which is #2. My sources keep lowering their opening weekend estimates for Twentieth Century Fox’s R-rated Abraham Lincoln: Vampire Hunter (in 3,106 theaters) to $17.5M and possibly under. Today’s debut looks around $6.5M. That’s only the mid-teens which tracking was showing and Fox was dreading for the 3D horror thriller. Today’s number includes $701,261 in midnight screenings from 1,168 locations. This Lincoln: Vampire Hunter high-concept/no-stars pic is doing only slightly better than the openings of Tom Cruise’s PG-13 Rock Of Ages and Adam Sandler’s R-rated That’s My Boy which both flopped last weekend. Remember that the studio bought the mash-up package for $69M with most elements attached like producer Tim Burton and director Timur Bekmambetov who used their own money to buy scripter Seth Grahame-Smith’s bestselling book. (Only Hollywood would defile the reputation of one of America’s greatest Presidents…) Fox’s only reticence was the first dollar gross request which initially was just north of 25%. The final deal was rich. But Fox, led by production president Emma Watts, thought it had a major tentpole teed up. That’s probaby no longer the case.

Abe just keeps getting adjusted down.

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I actually enjoyed Battleship as I mentioned already it was very misadvertised. I didn't want to see it even.Promethus was good but not great. (Most people I noticed loved the first half but hated the 2nd. Although I noticed better reviews from those who didn't know it was a prequel to Alien)

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