Valerian and the City of a Thousand Planets | July 21, 2017 | FLOP OF THE YEAR

[GrimFandango]

2 minutes ago, Viceversa said:

is this supposed to be seen in 3d? still unsure which to see

 

God yes! Must see in 3D from the 3D trailers I've seen.

[MrGlass2]

47 minutes ago, Viceversa said:

is this supposed to be seen in 3d? still unsure which to see

 

Just watch it in 2D then in 3D to compare and get the full experience.

[That One Girl]

Just now, MrGlass2 said:

 

Just watch it in 2D then in 3D to compare and get the full experience.

 

But of course, watch it in 3D first  

[UNDERDOG]

1 hour ago, junkshop36 said:

 

I got it.   

 

Bless you, my dear.

 

[dxmatrixdt]

On 7/16/2017 at 0:10 AM, a2knet said:

 

BOM's adjust feature should also adjust the prod budget. Using the same ratio as their dom adjust (66.46m=>97.44m), the 78m budget changes to 114m+.

 

do you think maybe that the production budgets do not adjust with the same rates as ticket price inflation?  Maybe even perhaps the production budgets adjust downwards?  if so, then Battlefield Earth might be profitable.

[marveldcfox]

I blame Besson for the mess. Guy should have been actively involved in the marketing of this film and should have gone pillar to post to get a big distributor for atleast North America. Also, he should have hired a dedicated marketing team that helped distributors all around the world to market this in a much better way. Such an ambitious and visual stunner just flat out tanking everywhere is not the way to present it. I know filmmaking is hard and on top of that marketing, but if you really want to succeed then you gotta leave no stone unturned. Valerian deserves success. Sadly, it seems to be destined to vanish without even putting up a fight at BO. And I am not talking about just domestic. Wait and watch when overseas numbers hit.

[Arlborn]

16 minutes ago, marveldcfox said:

I blame Besson for the mess. Guy should have been actively involved in the marketing of this film and should have gone pillar to post to get a big distributor for atleast North America. Also, he should have hired a dedicated marketing team that helped distributors all around the world to market this in a much better way. Such an ambitious and visual stunner just flat out tanking everywhere is not the way to present it. I know filmmaking is hard and on top of that marketing, but if you really want to succeed then you gotta leave no stone unturned. Valerian deserves success. Sadly, it seems to be destined to vanish without even putting up a fight at BO. And I am not talking about just domestic. Wait and watch when overseas numbers hit.

 

People have been reporting that they are seeing a lot of ads lately. Did you see the billboard on Times Square as well? I don't know man, I don't see how they could have marketed it that much better in the US at least. People are just not that interested in the overall idea of it I guess, sadly.

 

Regarding OS numbers, a big international star would certainly have helped but regardless I'm very curious to see the Chinese numbers sometime next month. I really feel it could break out there(hence my club) but I'm just worried about its late release into a crowded market over there. Blame the Chinese government for that one though.

 

Edited July 17, 2017 by Arlborn

[marveldcfox]

35 minutes ago, Arlborn said:

 

People have been reporting that they are seeing a lot of ads lately. Did you see the billboard on Times Square as well? I don't know man, I don't see how they could have marketed it that much better in the US at least. People are just not that interested in the overall idea of it I guess, sadly.

 

Regarding OS numbers, a big international star would certainly have helped but regardless I'm very curious to see the Chinese numbers sometime next month. I really feel it could break out there(hence my club) but I'm just worried about its late release into a crowded market over there. Blame the Chinese government for that one though.

 

 

Like BLackHat?

 

 

Edited July 17, 2017 by marveldcfox

[JohnnyGossamer]

12 hours ago, Blankments said:

so glad Luc Besson gets a space opera to make unlike a certain other two directors

That is a bummer. Wish they'd kept them on. Was really curious to see their take and Han project seemed an ideal playground. It's a spinoff... Really curious what happened behind the scenes there.

[filmlover]

The boxes where you dispose the 3D glasses after the movie in at the theater have had the poster for this movie on them for months now. If When it flops, it won't be for lack of trying in marketing it.

[AniNate]

Marketing is the default scapegoat whenever any movie people are stanning for disappoints. The movie just doesn't look very appealing to US auds.

[redfirebird2008]

59 minutes ago, marveldcfox said:

I blame Besson for the mess. Guy should have been actively involved in the marketing of this film and should have gone pillar to post to get a big distributor for atleast North America. Also, he should have hired a dedicated marketing team that helped distributors all around the world to market this in a much better way. Such an ambitious and visual stunner just flat out tanking everywhere is not the way to present it. I know filmmaking is hard and on top of that marketing, but if you really want to succeed then you gotta leave no stone unturned. Valerian deserves success. Sadly, it seems to be destined to vanish without even putting up a fight at BO. And I am not talking about just domestic. Wait and watch when overseas numbers hit.

 

I think the marketing folks have done a pretty good job. They are running a bunch of good advertisements on TV, the trailers are good, etc. I don't think it would be much different if a major studio was involved. John Carter and King Arthur are good examples where it didn't matter to have major studio power behind a movie. 

[cookie]

5 minutes ago, tribefan695 said:

Marketing is the default scapegoat whenever any movie people are stanning for disappoints. The movie just doesn't look very appealing to US auds.

 

I remember Disney doing their damndest to market John Carter but the material did little to excite people. Sometimes it's just the movie itself that's the problem.

[filmlover]

2 minutes ago, cookie said:

 

I remember Disney doing their damndest to market John Carter but the material did little to excite people. Sometimes it's just the movie itself that's the problem.

To be fair, a good portion of the marketing they released was awful. I mean:

 

 

[marveldcfox]

11 minutes ago, cookie said:

 

I remember Disney doing their damndest to market John Carter but the material did little to excite people. Sometimes it's just the movie itself that's the problem.

If people are to believed the 5 minute preview thing with spider man homecoming was misguided shit. How is that good marketing? 

[Jayhawk the Hutt]

1 minute ago, marveldcfox said:

If people are to believed the 5 minute preview thing with spider man homecoming was misguided shit. How is that good marketing? 

As someone who saw the 5 minute preview, I will say: Yes it wasn't very good as marketing material for the movie, but to contradict a point you made earlier about him not being involved with the marketing, Besson also introduced the footage. I think they've done a decent job of marketing this but it's tough to make it stick. Judging by where the presales are, to the GA it probably just looks like your run of the mill sci-fi adventure with good visuals. Not a big hook there.

[La Binoche]

How is this tracking? 

[redfirebird2008]

Just now, Jayhawk said:

As someone who saw the 5 minute preview, I will say: Yes it wasn't very good as marketing material for the movie, but to contradict a point you made earlier about him not being involved with the marketing, Besson also introduced the footage. I think they've done a decent job of marketing this but it's tough to make it stick. Judging by where the presales are, to the GA it probably just looks like your run of the mill sci-fi adventure with good visuals. Not a big hook there.

 

And unfortunately...that is how critics are describing it too. 6/10 average rating on RT with strong praise for the visuals and pretty harsh criticism of everything else. 

[filmlover]

1 minute ago, La Binoche said:

How is this tracking? 

For a $20M opening at best.

[cookie]

3 minutes ago, La Binoche said:

How is this tracking? 

 

Around $20m. BOPro just downgraded theirs to $18.5m.

Edited July 17, 2017 by cookie