Weekend EST- IA4 45.5M; TASM 35M(-44%); Ted 22.1M; Brave 10.7M; MM 9M

[Fake]

I didn't expect ICE AGE: CONTINENTAL DRIFT to open this low.People had said it would affect TASM. I think the opposite happened. No?

Yes.

[BK007]

Rough dropsTASM -50.2%Ted -37.7%Magic -42.6%Brave -50.8%Savages -54.4%Really. Fuck Brave. Or rather, fuck audiences.

[StarSaber]

Rough dropsTASM -50.2%Ted -37.7%Magic -42.6%Brave -50.8%Savages -54.4%Really. Fuck Brave. Or rather, fuck audiences.

Only the bottom two seem rough to me.

[BK007]

Only the bottom two seem rough to me.

I was referring just to Brave with my line.On June 22nd, Brave had a $24.6m OD. Madagascar 3 dropped 38%.On July 13th, Ice Age 3 had a $15M OD. Brave dropped 51%.On June 22nd the total openers were at $32.2m. On July 13th they were...$15mWith TDKR looming over the horizon, there's no chance it recovers next week either and by Watch-Step Up weekend, it'll not be making enough to matter.Beating Madagascar gets harder every day. WHY.I may not even get to see this movie in cinemas (Blame different foreign release dates and moving) so I can't even feel if it's deserved or not until the Blu-Ray...which I just pre-ordered yesterday...costs a lot to import...

[Magic]

Rough drops

TASM -50.2%

Ted -37.7%

Magic -42.6%

Brave -50.8%

Savages -54.4%

Really. Fuck Brave. Or rather, fuck audiences.

I did not drop at all. I deny this.

[fmpro]

Oh really. Well I'll be so happy if 250 M happens.

It will.. Summer week days will see to that

[fmpro]

I didn't expect ICE AGE: CONTINENTAL DRIFT to open this low.People had said it would affect TASM. I think the opposite happened. No?

IA4 was the perfect movie to go up against in its 2nd weekend.3rd weekend.. ehh.. not so much

[lab276]

Beating Madagascar gets harder every day. WHY.

Not so sure about that, I think it'll still be enough ahead.

[fmpro]

I just wanna see where TA sits right now..

rth said 400-450k i think

[fmpro]

For friday or the weekend??

Friday i think(hope)

[fmpro]

Fri, IA4 just go with 15m, TASM 10.2, Ted 6.6,MM 3.5, Brave 3.1, Sav 2.6... TA 400-450k From Rth

[RTX]

Well IA4 flopping is good news for TASM. Now IA4 will be losing relatively more showtimes next weekend thus easing the blow on TASM.

Dude, as soon as TDKR opens there will no audience left for Spidey.

[baumer]

So will IA4 drop today? Will it hit 40 OW?

[kayumanggi]

1. Ice Age 4: Continental Drift 3D (Blue Sky/Fox) NEW [3,879 Theaters] PG

Friday $15.3M, Weekend $42M

2. Amazing Spider-Man 3D (Columbia/Sony) Week 2 [4,318 Theaters] PG13

Friday $9.8M, Weekend $32M, Cume $197M

3. Ted (Universal) Week 3 [3,303 Theaters] R

Friday $6.6M, Weekend $20.3M, Cume $156.3M

4. Brave 3D (Pixar/Disney) Week 4 [3,392 Theaters] PG

Friday $3.4M, Weekend $11.2M, Cume $195.4M

5. Magic Mike (Warner Bros) Week 3 [3,090 Theaters] R

Friday $3.1M, Weekend $8.5M, Cume $91.5M

6. Savages (Universal) Week 2 [2,635 Theaters] R

Friday $2.6M (-53%), Weekend $8.2M, Cume $30.5M

7. Madea’s Witness Protection (TPerry/Lionsgate) Week 3 [2,004 Theaters]

Friday $1.8M, Weekend $5.4M, Cume $55.4M

8. Katy Perry: Part Of Me 3D (Insurge/Paramount) Week 2 [2,732 Theaters] PG

Friday $1.4M (-48%), Weekend $4.0M, Cume $18.8M

9. Madasgascar 3 3D (DreamWorks Anim/Paramount) Week 6 [2,285 Theaters] PG

Friday $1.0M, Weekend $3.4M, Cume $203.6M

10. Moonrise Kingdom (Focus Features) Week 7 [924 Theaters] PG13

Friday $965KM, Weekend $3.2M, Cume $32.0M

Edited July 14, 2012 by kayumanggi

[kayumanggi]

The calm before the category 6 storm.

[baumer]

Madea looks like it could make 70 mill. Nice. Brave and Mad3 look to be on a collision course to end at about the same. 210-215 each.

[Jake Gittes]

Brave will beat Madagascar, it will almost certainly hit $225m while M3 will top out at $215m.

Edited July 14, 2012 by Jake Gittes

[baumer]

The calm before the category 6 storm.

The Summer Game Questions for next weekend are half done already. Talk about category six. You will see cows flying through the forums.

[kayumanggi]

ICE AGE: CD got an A- cinemascore. A from the under 18 crowd.

[baumer]

Brave will beat Madagascar, it will almost certainly hit $220m while M3 will top out at $215m.

If Brave falls another 50% next weekend, I wouldn't be too sure.