Weekend Numbers (starts pg19) Taken2 22.5, Argo 20.2 mill

[rockNrollaDIM]

They never advertised its wide release. Summit screwed this one up big time, especially considering how well it did in 100-250 theaters.

The problem was, they ran a blitzkreig national advertising campaign when it was only in a handful of theaters, as if it was already in wide release. Essentially they wasted their money doing that because there was no point advertising it here and other suburban areas. Then in advance of it going wide this weekend, I saw zero advertising! It's complete incompetence.

[MovieGuyKyle17]

The problem was, they ran a blitzkreig national advertising campaign when it was only in a handful of theaters, as if it was already in wide release. Essentially they wasted their money doing that because there was no point advertising it here and other suburban areas. Then in advance of it going wide this weekend, I saw zero advertising! It's complete incompetence.

I saw 1 or 2 commercials thats it

[ChD]

Are you joking? I didn't check the forum for a few hours and suddenly Sinister is first on Friday? What the actual fuck... That's a huge difference from what was first reported... Damn it, Argo...

[rockNrollaDIM]

I'm still unable to accept the fact that Perks will finish with $20m when it could have done at the very least triple that with proper advertisement.

Yeah, and the sadder part is the entertainment and film media will probably run with this as evidence of "Potter stars can't draw outisde Potter". You just know they won't be able to resist.

[Gopher]

Weekend projections- Taken 2- 22.9m Argo- 18.1mHotel- 18m Sinister- 17.4m Top 4 are going to make as much than last year's frame entirely. Good weekend.

[fishstick]

Yeah, and the sadder part is the entertainment and film media will probably run with this as evidence of "Potter stars can't draw outisde Potter".

Cedrik Diggory begs to defer.

[cookie]

How did Argo drop so badly from the original estimates?

[DAR]

I have a feeling Argo will be around a lot longer.

[RichWS]

Yeah, and the sadder part is the entertainment and film media will probably run with this as evidence of "Potter stars can't draw outisde Potter". You just know they won't be able to resist.

I don't think so. It's a small film. Nobody was expecting a big hit here and the media isn't out to get her in the first place.Also, Woman in Black did really well

[Ezen Baklattan]

It looks like Frankenweenie is going to get past Looper for #7. That doesn't bode well for my summer game...

[rockNrollaDIM]

My 650 Argo showing is PACKED.

[MovieGuyKyle17]

I just left my local theater after seeing Seven Psychopaths (20 people in attentdence) and the lobby/hallway was so busy, have not seen the theater that busy in awhile. Very good weekend for movie theaters, next week will only have PA...no one will see Alex Cross looks like crap. So next week will be PA4 and Leftovers

[Dragon]

how dare you not know the power of tyler perry

[CJohn]

Alex Cross will be huge. Tyler Perry is a legend. 20M OW is happening. Mark my words.

Edited October 13, 2012 by CJohn

[fishstick]

I don't think so. It's a small film. Nobody was expecting a big hit here and the media isn't out to get her in the first place.

Also, Woman in Black did really well

Perks is underperforming because Summit dropped the ball on its release. Unlike Remember Me which bombed because people either don`t give a shit about R Pattz at all or don`t give a shit about him outside of Twilight. That movie was getting tons of EW, any teen mag, Perez Hilton,etc coverage. Perks didn`t. Big difference.

Alex Cross will be huge. Tyler Perry is a legend. 20M OW is happening. Mark my words.

TP is one of the most consistent boxoffices around yet is always omitted from conversations about who boxoffice draws are.

My 650 Argo showing is PACKED.

So was mine but mostly 60+ crowd. It`s definitely skewing older but oldies turned Slumdog into a blockbuster so fingers crossed they do the trick for Argo. Excellent movie. All hail BA. Edited October 13, 2012 by fishnets

[CJohn]

TP is one of the most consistent boxoffices around yet is always omitted from conversations about who boxoffice draws are.

So true.

[rockNrollaDIM]

Yep so Argo was excellent. Saw it with a sold out crowed that most definitely skewed older- 40+ older, which is ancient in audience terms. Movie got a polite applause at the end.

[#ED]

Now I want to see The Town ;(

[Squaremaster316]

I don't see what is so special about Hannibal Lector's performance. It's ridiculous the amount of praise that performance gets. It was fine, and Bardem's performance will probably be just as good. No big deal. I know loads of performances that were better than Hopkins'. Speaking in a slow tone and hissing though chipmunk teeth is now seen as the best acting ever. Hmm ok.

Fixed

[Squaremaster316]

Here’s the Top Ten based on Friday estimates. Fuller analysis coming:

1. Sinister (Summit/Lionsgate) NEW [2,527 Runs] R

Friday $7.4M, Weekend $17.5M

2. Taken 2 (Fox) Week 2 [3,706 Runs] PG13

Friday $7.1M (-63%), Weekend $22.7M, Cume $87.0M

3. Argo (Warner Bros) NEW [3,232 Runs] R

Friday $5.8M, Weekend $18.0M

4. Hotel Transylvania (Sony Animation) Week 3 [3,375 Runs] PG

Friday $4.1M, Weekend $17.3M, Cume $102.3M

5. Here Comes The Boom (Sony) NEW [3,014 Runs] PG

Friday $3.6M, Weekend $11.9M

6. Pitch Perfect (Universal) Week 3 [2,787 Runs] PG13

Friday $3.0M, Weekend $9.2M, Cume $35.9M

7. Looper (FilmDistrict/Sony) Week 3 [2,605 Runs] R

Friday $1.8M, Weekend $6.4M, Cume $51.6M

8. Frankenweenie (Disney) Week 2 [3,005 Runs] PG

Friday $1.7M, Weekend $6.3M, Cume $21.4M

9. Seven Psychopaths (CBS Films) NEW [1,480 Runs] R

Friday $1.3M, Weekend $4.1M

10. Atlas Shrugged Part 2 (Atlas) NEW [1,012 Runs] PG13

Friday $691K, Weekend $1.9M

WINNING!!!