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Bluebomb Box Office Gold

Bluebomb

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Thursday Schedules

UA

Windsor Cinema    
New Holdovers Leaving
The Amazing Spider-Man 2 3D - 10 showings The Other Woman - 3 showings (▼ 5) The Midnight After (III version)
The Amazing Spider-Man 2 - 1 showing That Demon Within - 2 showings (▼ 4) Rio 2 (Can.)
Aberdeen - 4 showings Rio 2 (3D Can.) - 1 showing (=) Rio 2 (3D Eng.)
    Naked Ambition 3D
    Captain America: The Winter Soldier 3D
    Captain America: The Winter Soldier
    Kano
    Non-Stop

Langham Place    
New Holdovers Leaving
The Amazing Spider-Man 2 3D - 20 showings Bilocation - 3 showings (▼ 7) Vampire Academy
The Amazing Spider-Man 2 - 1 showing The Other Woman - 4 showings (▼ 7) Rio 2 (3D Can.)
Aberdeen - 6 showings The Midnight After (III version) - 2 showings (▼ 5) Rio 2 (Can.)
  That Demon Within - 5 showings (▼ 8) Captain America: The Winter Soldier
  Iceman 3D - 1 showing (▼ 2) Kano
  Captain America: The Winter Soldier 3D - 1 showing (▼ 4)  
  Naked Ambition 3D - 2 showings (▼ 3)  

Cine Grand Century    
New Holdovers Leaving
The Amazing Spider-Man 2 (3D IMAX) - 6 showings The Other Woman - 4 showings (▼ 6) Vampire Academy
The Amazing Spider-Man 2 (3D Atmos) - 6 showings The Midnight After - 1 showing (▼ 3) Iceman 3D
The Amazing Spider-Man 2 3D - 3 showings That Demon Within - 4 showings (▼ 6) Rio 2 (3D Can.)
The Amazing Spider-Man 2 - 1 showing Enthralled - 1 showing (=) Rio 2 (Can.)
Aberdeen - 5 showings Naked Ambition 3D - 1 showing (=)  
  Captain America: The Winter Soldier 3D - 1 showing (▼ 2)  
  Kano - 1 showing (▼ 2)  
  Twelve Nights - 1 showing (=)  

UA has put TASM 2 on 3 screens. The Other Woman and That Demon Within receive 2/3 of a screen while Aberdeen gets nearly full day showtimes. The rest of the showtimes that have not been allocated to those 4 movies have been left for the remaining holdovers to fight over.
____________________________________________________________

Ticket prices for The Amazing Spider-Man 2 are slightly more expensive than Captain America 2 depending on the theater chain.

TASM 2 (vs. Captain America 2)
Broadway/AMC: No Change
UA: No Change/IMAX - +$5
MCL: +$5
Golden Harvest: No Change

Adding a $5 mega blockbuster surcharge is smart for IMAX as they will shell out big money just to catch it on the big screen. MCL pushing for a $5 surcharge is good business. Definitely surprised that the other chains did not jack up the price as they could definitely get away with it. Frankly, they could only realistically do it to only 2 movies this summer (TASM 2/Transformers 4).

Let's check in again at Palace APM to see how TASM 2 is doing.
Palace APM                  
  The Amazing Spider-Man 2 3D         The Amazing Spider-Man 2 2D      
Day Time Seats sold Seats available % filled Day Time Seats sold Seats available % filled
May 1 9:00 AM 228 286 79.72% May 1 12:00 PM 114 167 68.26%
  9:20 AM 129 167 77.25%   1:00 PM 83 112 74.11%
  10:25 AM 88 112 78.57%   3:35 PM 88 112 78.57%
  11:00 AM 96 114 84.21%   5:35 PM 73 98 74.49%
  11:35 AM 243 286 84.97%   7:45 PM 78 167 46.71%
  1:35 PM 59 114 51.75%   8:00 PM 54 112 48.21%
  2:10 PM 157 286 54.90%   9:00 PM 29 98 29.59%
  2:35 PM 60 167 35.93%   10:20 PM 24 167 14.37%
  3:10 PM 41 98 41.84%   12:00 AM 7 114 6.14%
  4:10 PM 39 114 34.21% Total   550 1147 47.95%
  4:45 PM 142 286 49.65%          
  5:10 PM 67 167 40.12%          
  6:45 PM 22 114 19.30%          
  7:20 PM 100 286 34.97%          
  8:10 PM 35 98 35.71%          
  9:20 PM 14 114 12.28%          
  9:55 PM 65 286 22.73%          
  11:35 PM 10 98 10.20%          
  12:30 AM 22 286 7.69%          
Total   1617 3479 46.48%          

Very good number for TASM 2 here.

  Thursday adm. (so far)   May 1
Rank Movie LW TW % chg
1 The Amazing Spider-Man 2 -- 54,986 --
2 Rio 2 -- 2,641 --
3 The Other Woman -- 2,391 --
4 Aberdeen -- 2,272 --
5 That Demon Within -- 1,862 --
6 Captain America: The Winter Soldier -- 1,145 --
7 The Midnight After -- 874 --
8 Kano -- 418 --
9 Iceman -- 385 --
10 Naked Ambition -- 269 --

It's off to a good start. There's still a lot of seats to be filled. It should be able to pass 80,000 admissions today. If seats really fill up, it could hit 90,000 admissions. No matter what, OD record is going down. It will make more than 1m.

Movie OD pre-sales adm. % diff
The Amazing Spider-Man 2 54,986  
Captain America 2 13,794 +298.6%
Monsters University 34,005 +61.7%
Man of Steel 12,350 +345.2%
Iron Man 3 46,074 +19.3%
Iron Man 2 31,977 +72.0%
The Dark Knight Rises 38,750 +41.9%
The Amazing Spider-Man 32,580 +68.8%
The Avengers 47,317 +16.2%
Transformers 3 44,161 +24.5%
Harry Potter 7-2 62,089 -11.4%
Toy Story 3 32,294 +70.3%
Pirates 4 21,559 +155.0%
Shrek 3 49,634 +10.8%
The Hobbit 18,440 +198.2%
Mission Impossible 4 24,390 +125.4%
It's ahead of everything with the exception of Harry Potter 7-2. The holiday does skew things a bit but the good news is that it's up 69% from TASM. 10m will be crossed by the end of the 3rd weekend at the very latest.

 

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Bluebomb Box Office Gold

Bluebomb

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I always love it when a big movie is released because we get to see a lot of these...

Posted ImagePosted ImagePosted Image

  Thursday     May 1
Rank Movie LW TW % chg
1 The Amazing Spider-Man 2 -- 89,743 --
2 Aberdeen -- 8,270 --
3 The Other Woman -- 6,973 --
4 That Demon Within -- 5,283 --
5 Rio 2 -- 4,015 --
6 Captain America: The Winter Soldier -- 2,193 --
7 The Midnight After -- 2,069 --
8 Bilocation -- 765 --
9 Iceman -- 753 --
10 Naked Ambition -- 624 --
Great number for The Amazing Spider-Man 2. It secures the OD record.

OD estimate: $1,125,000 (new OD record)

The Amazing Spider-Man 2 OW Projections

Thu: $1,125,000
Fri: $650,000
Sat: $1,050,000
Sun: $975,000
4-day OW: $3,800,000 (#4 OW all-time; +36.8% from The Amazing Spider-Man OW)

Opening day WOM for TASM 2 is mixed. Legs won't be very good although it does not need it. It will be either the #1 or #2 film of the year depending on Transformers 4's performance.

Aberdeen had a slow start with previews. WOM is average but it seems with Pang Ho Cheung films, WOM does not really matter. If TASM 2 bleeds viewers next week, Aberdeen could become a strong runner-up for next weekend.

Good number for The Other Woman. WOM is great and being the only female driven movie in the top 10 helps a lot too.

Also nice for That Demon Within. 2m is not out of the picture just yet.

Rio 2 fell hard but at least it passed the first one's total.

Captain America 2 got rammed hard by The Amazing Spider-Man 2. Still, its box office has been spectacular. Passing 7m when the first did only 2.4m with very mixed WOM attached to it is a magnificent feat.

The Midnight After is really fading away after all the buzz evaporated. Locals have turned to either That Demon Within or Aberdeen. Overall though, it is a success.

Awful for the bottom 3.

  Friday adm. (so far)     May 2
Rank Movie LW TW WKD % chg QD % chg
1 The Amazing Spider-Man 2 -- 16,933 -- -69.2%
2 The Other Woman -- 1,460 -- -38.9%
3 That Demon Within -- 993 -- -46.7%
4 Aberdeen -- 418 -- -81.6%
5 Rio 2 -- 348 -- -86.8%
6 The Midnight After -- 310 -- -64.5%
7 Captain America: The Winter Soldier -- 304 -- -73.4%
8 Kano -- 116 -- -72.2%
8 Naked Ambition -- 116 -- -56.9%
10 Iceman -- 115 -- -70.1%
Huge drop for The Amazing Spider-Man 2. Some theaters gave more showtimes to The Other Woman/That Demon Within and combined with the holiday effect, it had a much larger drop compared with most other films. Very good for The Other Woman/That Demon Within. A lot of theaters are not showing Aberdeen today which is why it dropped a ton in pre-sales. Pretty heavy drops for the rest.

 

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Bluebomb Box Office Gold

Bluebomb

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It beat DH2?

It didn't just beat DH2. It completely slaughtered it.

 

Thursday actuals (May 1)

1. The Amazing Spider-Man 2 - $1,233,114 (opening day actual; 720 showtimes (new record); 130 people per showing)

The Other Woman - $580,394

That Demon Within - $42,562/will make $2,063,624 by tomorrow

Heaven is For Real - $154,771

Bilocation - $103,181

Iceman - $606,189

The Midnight After - will accumulate $2,644,018 by today

Captain America: The Winter Soldier - $7,158,195

Kano - passing $515,906 tomorrow

Incredible OD for TASM 2. It demolishes the old OD record set by Spider-Man 3 by nearly $300,000. Good totals for The Other Woman and That Demon Within. Fantastic gross for Heaven is for Real. Captain America 2 will pass Spider-Man 3 for #12 all time this weekend.

 

  Top 10 Opening Days    
Rank Movie US Gross HK Gross
1 The Amazing Spider-Man 2 $1,233,114 $9,560,768
2 Spider-Man 3 $974,580 $7,556,265
3 Pirates of the Caribbean 3 $869,176 $6,800,000
4 Iron Man 3 $851,192 $6,614,837
5 Harry Potter 7-2 $821,324 $6,368,018
6 The Avengers $779,647 $6,044,881
7 Transformers 3 $741,998 $5,752,975
8 The Dark Knight Rises $666,307 $5,166,114
9 Monsters University $648,969 $5,031,687
10 Toy Story 3 $641,792 $4,976,045

TASM 2 made $2m HK more than its nearest competitor. If you want to break records, this is how you do it.

 

  Friday       May 2
Rank Movie LW TW WKD % chg QD % chg
1 The Amazing Spider-Man 2 -- 40,390 -- -55.0%
2 The Other Woman -- 4,965 -- -28.8%
3 That Demon Within -- 3,619 -- -31.5%
4 Aberdeen -- 1,827 -- -77.9%
5 The Midnight After -- 1,537 -- -25.7%
6 Captain America: The Winter Soldier -- 1,121 -- -48.9%
7 Rio 2 -- 608 -- -84.9%
8 Bilocation -- 541 -- -29.3%
9 Naked Ambition -- 435 -- -30.3%
10 The Grand Budapest Hotel -- 366 -- --

After that huge high, this is quite a low. It expended a lot of its business on the holiday and the long running time is shifting its admissions toward the weekend. Mixed WOM might already be starting to affect its admissions. We will know more on Saturday and Sunday.

Very good for The Other Woman and That Demon Within. Aberdeen dropped hard due to loss of theaters today. The Midnight After had a great decrease. Not bad for Captain America 2. Harsh tumble for Rio 2. Good decreases for Bilocation and Naked Ambition. The Grand Budapest Hotel did well even though it got only 6 showtimes today.

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Tower Box Office Gold

Tower

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I'm confused, from Thursday to Friday, it did 4.32 M $? Bluebomb has estimated the entire 4 day OW at 3.8 M. 

 

Those are Hong Kong dollars 4.32 is just for Friday, 13.88 is for the 2 days which is 1.8M American dollars.

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Bluebomb Box Office Gold

Bluebomb

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  Saturday adm. (so far)     May 3
Rank Movie LW TW WKD % chg QD % chg
1 The Amazing Spider-Man 2 -- 30,421 -- +79.7%
2 The Other Woman -- 1,894 -- +29.7%
3 That Demon Within -- 1,289 -- +29.8%
4 Rio 2 -- 842 -- +142.0%
5 Captain America: The Winter Soldier -- 640 -- +110.5%
6 The Midnight After -- 588 -- +89.7%
7 Kano -- 492 -- +324.1%
8 The Eternal Zero -- 337 -- --
9 Bilocation -- 190 -- --
10 Iceman -- 181 -- +57.4%

  Saturday       May 3
Rank Movie LW TW WKD % chg QD % chg
1 The Amazing Spider-Man 2 -- 61,738 -- +52.9%
2 The Other Woman -- 6,855 -- +38.1%
3 That Demon Within -- 4,378 -- +21.0%
4 The Midnight After -- 1,919 -- +24.9%
5 Rio 2 -- 1,642 -- +170.1%
6 Captain America: The Winter Soldier -- 1,575 -- +40.5%
7 Kano -- 956 -- --
8 Bilocation -- 638 -- +17.9%
9 The Grand Budapest Hotel -- 526 -- +43.7%
10 Iceman -- 420 -- --

Disappointing for TASM 2. I expected a stronger jump on Saturday. Good for The Other Woman/That Demon Within. Nice for The Midnight After. Rio balloons on Saturday after the big Friday decrease. Captain America 2 rebounds from a heavier Friday drop. Huge gain for Kano on Saturday. It has gotten more weekend showtimes which is why it is back in the top 10 in admissions.

 

  Sunday adm. (so far)     May 4
Rank Movie LW TW WKD % chg QD % chg
1 The Amazing Spider-Man 2 -- 30,813 -- +1.3%
2 The Other Woman -- 1,645 -- -13.1%
3 Rio 2 -- 1,247 -- +48.1%
4 That Demon Within -- 1,216 -- -5.7%
5 Captain America: The Winter Soldier -- 667 -- +4.2%
6 Kano -- 496 -- +0.8%
7 The Midnight After -- 472 -- -19.7%
8 Bilocation -- 232 -- +22.1%
9 The Eternal Zero -- 159 -- -52.8%
10 The Grand Budapest Hotel -- 155 -- --

I thought it would jump up higher than that in pre-sales. Sunday looked much fuller than Saturday. Its weekend has definitely fizzled from its opening day.

 

  Weekend Projections     May 1
Rank Movie TW % chg Total
1 The Amazing Spider-Man 2 $3,580,000 -- $3,580,000
2 The Other Woman $175,000 -40.5% $515,000
3 That Demon Within $140,000 -63.7% $1,920,000
4 Rio 2 $85,000 -65.2% $1,385,000
5 Aberdeen $80,000 -- $96,000

Looks like the holiday will account for more than 1/3 of its opening weekend. That opening weekend number would put it #5 all time behind Transformers 3, Iron Man 3, The Avengers and Harry Potter 7-2.

____________________________________________

X-Men: Days of Future Past has started pre-selling. So far ticket sales are kind of slow but it is still 3 weeks away.

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Bluebomb Box Office Gold

Bluebomb

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  Sunday       May 4
Rank Movie LW TW WKD % chg QD % chg
1 The Amazing Spider-Man 2 -- 59,582 -- -3.5%
2 The Other Woman -- 6,392 -- -6.8%
3 That Demon Within -- 4,210 -- -3.8%
4 Rio 2 -- 2,932 -- +78.6%
5 The Midnight After -- 1,699 -- -11.5%
6 Captain America: The Winter Soldier -- 1,654 -- +5.0%
7 Kano -- 936 -- -2.1%
8 Bilocation -- 740 -- +16.0%
9 The Grand Budapest Hotel -- 523 -- -0.6%
10 Iceman -- 378 -- -10.0%

Spidey saw a muted decrease thanks to people taking Monday off and higher pre-selling on Sunday. Not bad for mostly everything else. Great bump for Rio 2. Good increase for Captain America 2.

 

  Weekend adm.     May 1-4
Rank Movie LW TW % chg
1 The Amazing Spider-Man 2 -- 251,453 --
2 The Other Woman -- 25,185 --
3 That Demon Within -- 17,490 --
4 Aberdeen -- 10,097 --
5 Rio 2 -- 9,197 --
6 The Midnight After -- 7,224 --
7 Captain America: The Winter Soldier -- 6,543 --
8 Bilocation -- 2,684 --

Decent stuff for TASM 2.

 

  Daily admissions (OW)        
  Thursday Friday Saturday Sunday Total
The Amazing Spider-Man   64,471 78,763 89,389 232,623
The Amazing Spider-Man 2 89,743 40,390 61,738 59,582 251,453
Gap 89,743 65,662 48,637 18,830  

A bit troubling to see that TASM is catching up to TASM 2. TASM will pass TASM 2 in admissions on Monday but TASM 2 will come back on Tuesday.

  Weekend Estimates     May 1
Rank Movie TW % chg Total
1 The Amazing Spider-Man 2 $3,580,000 -- $3,580,000
2 The Other Woman $175,000 -40.5% $515,000
3 That Demon Within $140,000 -63.7% $1,920,000
4 Rio 2 $85,000 -65.2% $1,385,000
5 Aberdeen $80,000 -- $96,000

Very good opening for The Amazing Spider-Man 2. Yes, it did slightly below what I expected but it at least took the OD record by force and reins in the 5th biggest OW of all time. The Other Woman held impressively. WOM is very strong here. It should remain a bit player for the next few weeks. That Demon Within also did pretty well. Do not let that 63% fool you. It had to contend with Aberdeen stealing away showtimes. Not a great hold for Rio 2. Aberdeen did alright for special sneaks on Thursday/Friday.

The Amazing Spider-Man 2 Opening Monday pre-sales - 10,769

 

Movie OM adm. % diff
The Amazing Spider-Man 2 10,769  
Captain America 2 6,389 +68.6%
Monsters University 20,372 -47.1%
Man of Steel 22,313 -51.7%
Iron Man 3 22,379 -51.9%
Iron Man 2 N/A  
The Dark Knight Rises N/A  
The Amazing Spider-Man 39,878 -73.0%
The Avengers 41,193 -73.9%
Transformers 3 N/A  
Harry Potter 7-2 N/A  
Toy Story 3 27,150 -60.3%
Pirates 4 N/A  
Shrek 3 N/A  

Not a great number for TASM 2. Walk-ins should pick up heavily today.

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