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Bluebomb Box Office Gold

Bluebomb

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Are the admissions inaccurate or has it got to do with ticket prices?

Admissions are inaccurate. Usually they are very accurate but once in a while, they will have a very strange and off weekend. I remember when Harry Potter Deathly Hallows Part 1 came out, they said Narnia: Dawn Treader fell 90% in admissions. It never happened.
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SentryTrans Box Office Gold

SentryTrans

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Ticket prices depends on the runtime of the film, theater location and time of day.IMAX 2D: $90-100 HKD ($11-$13 US)IMAX 3D: $130-$160 HKD ($17-$21 US)$160 HKD is for Titanic at the Tsim Sha Tsui IMAX location on the weekends.Regular theaters2D: $55-$85 HKD ($8-$11 US, after morning show), Morning: $35-$55 (about $4.50-$7.00 US)3D: $75-$170 HKD ($10-$22 US), Morning: $50-$110 (about $6.50-$14.00)The reason why some theaters charge $170 a ticket for a 3D movie is because of the theater location as well as the 3D charge and the duration of the movie. Titanic in the business district is $110 in the morning and $170 anytime else. The lowest price of $75 is not for Titanic but for regular 3D movies. Titanic at the cheapest theaters are about $110 for a weekday night/weekend showing.Typical 3D movies are around $90-100 (excluding the most expensive and least expensive theaters). For both 3D and 2D movies, UA charges by the time of day. They have morning showing, matinee showing and afternoon/evening/night showing prices. Other places like MCL theaters do this as well.

Thanks!
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Bluebomb Box Office Gold

Bluebomb

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Is it usual that most of the main screens will have it in 3d and 2d is hard to find?I recall trying to watch captain America in 2d but couldn't find any screens for it, especially on hk side.

Theaters do not show most 3D movies in 2D...only the big ones. I recall Transformers 3, Harry Potter 7-2 and Kung Fu Panda 2 all getting 2D showtimes but that was it.The Avengers will probably get it. I see 2D listed on the HK poster.
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Bluebomb Box Office Gold

Bluebomb

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Let's go crazy!

$10m!

Avengers will have a bigger second week.

If Avengers could make 20m+ HKD in its first week, 70m HKD will be in the range.

No, it won't make $70m HK.

70M HKD ? That will be amazing!!

I am happy even with 40M HKD ...

40m is a realistic target that it should be able to pass.

May 1 is Labour Day.

Avengers' multiplier should be over 3.

Most superhero movies have failed to crack a 3 multiplier. Only X-Men: First Class managed to do so in the past couple of years. For a big movie like The Avengers, it will need to have great WOM to get a 3 multiplier. Captain America, Thor and Iron Man 2 all failed to clear a 3 multiplier which is why I don't have much hope for great legs for The Avengers even with a weak schedule.

The Labour Day holiday will only make The Avengers fall much harder 2nd weekend. Thor experienced this. It had a Monday holiday its first week but almost lost to Fast Five in its 2nd weekend; it fell 62%. The 2nd week holiday on Tuesday didn't help much for Thor either.

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Battleship held on for dear life this week and it performed quite well. The estimate could be way off by about $100,000 but it will fend off the other releases and stand tall another week. 407 Dark Flight had a nice debut. Its opening is ahead of Paranormal Activity 2, Saw 1 and 4, Sleepwalker and Don't Be Afraid of the Dark. Its 4-day total is running a little behind Laddaland but it's a nice continuation of the Thai horror scene pulling in small but good numbers here. After a strong hold last weekend, Titanic scales back a bit into the fold. Its 48% slip is not bad by any means but the ship looks to have sailed and it should suffer a big decline next weekend. Love in the Buff remained in the mix, down 41% to fly past 3.5m. This might also overtake A Simple Life for the biggest local film of the year. Boosted by major awards sweep at the HK Film Awards, A Simple Life rose more than 100% to enter the top 5. Its strong Sunday kicked off The Hunger Games for the 5th spot and like Buff, it passed 3.5m this weekend.

Prediction for The Avengers

2.5m OW (Opening weekend)

5.7m total (2.28 multiplier)

This OW is based on if most theaters show 2D. The Tuesday holiday should downsize its opening weekend a bit.

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