I don't think The Artist was a gimmick or Oscar bait, and it winning was amazing. And, here are my reasons.1) B&W--first, it is hard for a B&W film to get a BP nom. It doesn't happen often. Last B&W winner was Schindler's List2) Silent film--When was the last time that the Academy went gaga over silent films--um, like 100 years ago. Okay, more like 84, but you get the point.3) French--This was technically a foreign film and not some American studio made film. Thus, making it more impressive.4) Indie film--Okay, we've had a few indie winners before, but still, it's impressive when one takes the show.Yes, the Weinstein's got behind the film, but I believe that was after it was a finished product. Say what you want, but The Artist winning is pretty dang impressive, and in my opinion, it is one of the best films of 2011.