I'm feeling this way for Frozen.
I haven't seen any real push for this, whereas Princess & the Frog and Tangled were both heavily promoted for months leading up to their releases.
You know, as much as I hated Pirates 3, it is a very addicting film to watch. I mean, how can you top Lord Beckett's death sequence? And yes the marriage scene was super duper cheesy as all hell, but I gotta admit, it was filmed creatively well. Urgh!!
It was just exciting and fun to watch. Something a little fresh. I did hear some people say it was a bit too long, but it was so fun and interesting to watch that I didn't really care.
The third one wasn't really fun like the first two, so that's why I didn't like it. And 4 was such a sleeper.
Lol, true, but it's like hot oven/laser beam dry. Alien planet dry. Schwarzenegger Total Recall dry. With humidity, yah you'll get soaked within 4 and a half seconds, but think of it like a hot sauna.
IM2 just needed some more action with bigger things at stake, then it wouldn't be half bad.
Knock over a couple buildings and blow up a few ships. Destroy a bridge. I dunno. Anything besides a cheap 45-second finale in a small barren field.
I still like Favreau's directing as well as the random comedy bits he threw in.
If Apple, Wally World, and some random corp thought it was a good marketing strategy w/o overblowing their budget, then sure let them have at it.I'm sure it's been happening for decades, just not on such a large scale as today.
Maybe you know this, but WM still wins cause it got more customers in the store who end up buying other things, too. Great marketing strategy for big businesses.