Nice to see someone else with the same philosophy as myself.As for the points people have raised, it really is time for ticket prices to drop. As it has been said many a time, they get fuck all from the ticket prices. The smartest thing is to take a hit per ticket and make a gain in the volume. If the volume increases due to cheaper tickets then the conscession sales will increase. I doubt they'd see it like that. A drop in price by say $1.50 could work like this:Say you have a middle of the range movie released. The auditorium has 300 seats. Now, on opening night the ticket price is approx $10, and has an occupancy of about 100 people. 1000 dollars there. Now they have the same movie, same screening, same, same capacity, but tickets are $8.50, and they sell 85% of the tickets. That works out as $2167.50 add on at least double the concession sales and they would have a much bigger profit. Shortsightedness could kill my favourite industry, and that would be a crime.