Wknd Est: DM2 - 44.7M ; GU2 - 42.5M; PR - 38.3M; Heat - 14M; TLR - 11.1M; MU - 10.6M (PG 100)

[John Marston]

Why would they? WB cared for MOS, they didn't care for Pacific Rim at all.

 

 

exactly, so it's weird they gave PR the better release date

[lab276]

But it counts as a July movie, not an August movie

But we're talking about Calendar gross. For all intents and purposes, it's an August film.

[baumer]

BoxOffice ‏@BoxOffice6m

FAST & FURIOUS 6: $467.7M Overseas Total / $704.2M Global Total. #Fast6

 

Exhibitor Relations ‏@ERCboxoffice8m

DESPICABLE ME 2 scored $55.5 overseas this weekend, $243.2M total--nearly double what the original grossed in the same time span.

 

BoxOffice ‏@BoxOffice7m

THE PURGE: $12.3M Overseas Total (14 Territories) / $76.1M Global Total. #ThePurge

[CJohn]

But we're talking about Calendar gross. For all intents and purposes, it's an August film.

Whatever.

 

[Leyla]

& What Maisie Knew passed 1 mil

[druv10]

GU had a lot of stars in it.  James and Sandler were huge at the time so it's obvious people rushed out to see it.  That's why it fell 53% in the second weekend.  AND it was the July 4th weekend, in which everything fell hard that weekend.  Sometimes you have to paint the whole picture to tell the tale, not just part of it that supports your opinion.  The 4X and late legs are what matters.  

 

After the second weekend, it fell 17, 37, 25 and 38% in the coming weeks.  

 

 

I completely agree with you. It had a stellar run 3 years ago and WOM no doubt was great on it. 

[Gideon]

About Kevin Hart:

35M total?

[DAR]

Can anyone offer proof that WB didn't care about PR? I mean did an executive say something?

[Leyla]

About Kevin Hart:

35M total?

some more congrats from me to Summit

[lab276]

Can anyone offer proof that WB didn't care about PR? I mean did an executive say something?

Look at the advertising.

[Gideon]

The Croods just can't die, love them!

 

Next target: 186M.

[Cmasterclay]

Jesus, did someone mow down the holdovers with a machine gun Commando style?

 

Also, as for the whole PR vs GU debate, though I enjoyed PR more than GR2, to say that people are "stupid" and the "death of society" for liking a movie that isn't as "high art" as your taste is the most pretentious and asinine thing in the world. 

[Leyla]

 

BoxOffice ‏@BoxOffice6m

FAST & FURIOUS 6: $467.7M Overseas Total / $704.2M Global Total. #Fast6

 

passed 700m!

Edited July 14, 2013 by Leyla

[DAR]

This MU run is so awful, I'm disappointed, I guess it'll barely reach 255m

So it's only going to make 18 million the rest of the way?

[Hatebox]

Jesus, did someone mow down the holdovers with a machine gun Commando style?

 

Also, as for the whole PR vs GU debate, though I enjoyed PR more than GR2, to say that people are "stupid" and the "death of society" for liking a movie that isn't as "high art" as your taste is the most pretentious and asinine thing in the world. 

 

I'd find it very hard not to think someone's a bit simple (or 'retarded' if we're being politically correct) for liking GU2. I just can't help it.

[Deep Wang]

Can anyone offer proof that WB didn't care about PR? I mean did an executive say something?

 

There's a quote of mine in the Pacific Rim thread from a year and a half ago when I met someone in the industry at SXSW.  He said that WB was over the moon about the movie and they were going to go all out with marketing.  

 

At the time, that got me freaking excited.  I mean, WB got three hour long, R-Rated superhero movie to open to $50+ in March(yes, it had terrible legs, but it opened).

 

It's clear that something happened a long the way.  Was it the split with Legendary?  Did they decide to sacrifice PR to focus more on Man of Steel and a DCU?

 

Who knows?

[Fancyarcher]

Can anyone offer proof that WB didn't care about PR? I mean did an executive say something?

 

They didn't have anything to lose on it. It wasn't even their movie it was Legendary Pictures. Warner Brothers helped with about 25% of the budget.

[Cmasterclay]

I'd find it very hard not to think someone's a bit simple (or 'retarded' if we're being politically correct) for liking GU2. I just can't help it.

Well, that's just wrong. I did't enjoy it, I thought it was unfunny, juvenile, and a huge drop off, but to call someone who disagrees "retarded" is just an absolute wrong thing, period. 

[John Marston]

WB must have cared enough about PR because they gave it the prime July release date. Shouldn't have given it to that film

[druv10]

Being released in the summer probably help as well.

 

Sure it helped but 2nd, 3rd and 4th weekend holds showed it had strong WOM. If it had bad WOM like you're claiming movie would have disappeared quickly instead it legged it's way to over 162M. Pretty impressive when you look at it.