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Chewy

Weekend Estimates (starting pg 50) July 19-21

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With +20m for Friday, shouldn't 40m for the OW be almost a certainty? I mean, Purge did 34m off a 17m Friday.

With a CS like that it is very likely. If it gets to 45M, then 100M is practically locked.

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1. The Conjuring (Warner Bros) NEW [Runs 2,903] RFriday $16.5M, Weekend $39.0M

2. Despicable Me 2 (Illumination/Universal) Week 3 [Runs 3,820] PGFriday $7.5M (-44%), Weekend $24.0M, Cume $275.0M

3. Grown Ups 2 (Sony) Week 2 [Runs 3,491] PG13Friday $6.5M (-60%), Weekend $20.0M, Cume $79.5M

4. Red 2 (Summit/Lionsgate) NEW [Runs 3,016] PG13Friday $6.2M, Weekend $18.0M

5. Turbo (DreamWorks Animation/Fox) Week [Runs 3,806] PGFriday $6.0M, Weekend $19.0M, Cume $27.7M.6. Pacific Rim (Legendary/Warner Bros) Week 2 [Runs 3,285] PG13Friday $4.8M, Weekend $16.0M, Cume $68.0M.7. R.I.P.D. (Universal) NEW [Runs 2,852] PG13Friday $4.8M, Weekend $12.0M

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I completely forgot about Planes, do general audiece even know about this movie? And since when do we have a Disney animation on August?

Planes was first introduced during Mater's Tall Tales which were shorts shown on the Disney Channel trying to promote Cars 2. On the blu-ray, the trailer originally had it as a straight to video release. No idea how accurate wiki is, but it says this is the first of a trilogy with the second slated for release next year. My guess is that these are made on the cheap end (50-75m budget) by today's standards so it doesn't necessarily need to make 100m domestically to make a nice profit when you later factor in home video and merchandise sales.My only fear is that since this is a spinoff of Cars and the general public will think its Pixar made, what if the movie is garbage, will it end up hurting the Pixar brand in the long run.
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Bizarro Friday thread. rth pulled a Nikki on us and gave us an early update with a huge TC number and Nikki updates her numbers around the same time rth usually does with numbers more in line with earlier expectations. Wtf is going on!! :D

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Thinking the TC is heading for 20m+ Fri way things are looking ,RFID around 5, Turbo/R2 7-8

Not looking like TC will get to 20m,

TC 17-18m,DM2 7.1,R2 6.5-8,GU2 6.4,Turbo 6.2,RFID 4.7-5,SR 4.6,TH 2.8,WWZ/MU 1.5, TFR 1.2

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