kitik Posted August 2, 2013 Share Posted August 2, 2013 (edited) http://www.deadline.com/2013/08/smurftastic-start-sequel-opens-to-modest-5-6m-domestic-but-big-international-hopes/ FRIDAY 12:30 PM, 3RD UPDATE: $10M-$11.5M and a possible overperforming $32M weekend. And only in #3 is Sony Pictures Animation‘s The Smurfs 2 with only $5M today and a disappointing $16M weekend. late night Friday Nikki update: 1. 2 Guns (Emmett-Furla/Universal) NEW [Runs 3,025] R Friday $9.8M, Weekend $27.0M 2. The Wolverine (20th Century Fox) Week 2 [Runs 3,924] PG13 Friday $6.4M (-69%), Weekend $18.7M, Cume $92.0M 3. The Smurfs 2 (Sony Animation) NEW [Runs 3,866] PG Friday $5.7M, Weekend $18.0M, Cume $27.5M 4. The Conjuring (New Line/Warner Bros) Week 3 [Runs 3,115] R Friday $4.1M, Weekend $12.5M, Cume $107.4M 5. Despicable Me 2 (Illumination/Universal) Week 5 [Runs 3,207] PG Friday $3.0M, Weekend $10.1M, Cume $326.3M 6. Grown Ups 2 (Columbia/Sony) Week 4 [Runs 3,075] PG13 Friday $2.3M, Weekend $7.1M, Cume $115.2M 7. Turbo (DreamWorks Animation/Fox) Week 3 [Runs 2,985] PG Friday $1.9M, Weekend $6.2M, Cume $69.3M 8. Red 2 (Summit/Lionsgate) Week 3 [Runs 2,755] PG13 Friday $1.6M, Weekend $5.6M, Cume $45.1M 9. The Heat (20th Century Fox) Week 6, [Runs 2,074] R Friday $1.3M, $4.2M, Cume $149.1M 10. Pacific Rim (Legendary/Warner Bros) Week 4 [Runs 1,803] PG13 Friday $1.1M, Weekend $3.6M, Cume $92.1M Edited August 4, 2013 by kitik 1 Link to comment Share on other sites More sharing options...
baumer Posted August 2, 2013 Share Posted August 2, 2013 Wow. That's horrible for Smurfs. At this rate it won't even make 75 mill. Link to comment Share on other sites More sharing options...
samsha22 Posted August 2, 2013 Share Posted August 2, 2013 Actually 2 Guns was a 40m movie..universal screwed it up with terrible marketing Link to comment Share on other sites More sharing options...
RichWS Posted August 2, 2013 Share Posted August 2, 2013 And only in #3 is Sony Pictures Animation‘s The Smurfs 2 with only $5M today and a disappointing $16M weekend. That's what they get for this quote: “Hitting that number would be Smurftastic!” gushed a Sony exec. 3 Link to comment Share on other sites More sharing options...
Kvikk Lunsj Posted August 2, 2013 Share Posted August 2, 2013 Smurfs 2 is going to hurt me in the summer game. 3 Link to comment Share on other sites More sharing options...
Fancyarcher Posted August 2, 2013 Share Posted August 2, 2013 (edited) Actually 2 Guns was a 40m movie..universal screwed it up with terrible marketing 30 million isn't bad when you consider it was originally tracking for a 20 million opening weekend, and its midnight numbers were poor. I agree that marketing was ho-hum though. Also its budget is only 61 million (depending on where you look). And those numbers aren't from Nikki. She's on vacation. Edited August 2, 2013 by Boxofficefanatic Link to comment Share on other sites More sharing options...
kitik Posted August 2, 2013 Author Share Posted August 2, 2013 $5M would be absolutely horrendous for Smurfs, so I don't think I believe it. It'll probably go up to $6M or maybe even $7M. Link to comment Share on other sites More sharing options...
baumer Posted August 2, 2013 Share Posted August 2, 2013 Actually 2 Guns was a 40m movie..universal screwed it up with terrible marketing I'm not sure they screwed it up with terrible marketing at all. The marketing has been quite ubiquitous for the last two weeks. I don't think they could have really done much to make it look better because it's really not that great of a movie. However, the one thing it could have done better is included Paula Patton and Bill Paxton in their marketing. Why do studios forget the rest of their cast? They did it with RIPD and they did it with this one. Showing just DW and MW is just silly imo. Patton is smoking hot and Paxton has been around longer than both of them. Leaving them out was ridiculous imo. Link to comment Share on other sites More sharing options...
MrPink Posted August 2, 2013 Share Posted August 2, 2013 (edited) http://www.deadline.com/2013/08/smurftastic-start-sequel-opens-to-modest-5-6m-domestic-but-big-international-hopes/ 32m? Boom, Denzel strikes again Edited August 2, 2013 by Carlos Danger Link to comment Share on other sites More sharing options...
baumer Posted August 2, 2013 Share Posted August 2, 2013 How is 32 mill over performing? It's a frikkin Denzel movie. Link to comment Share on other sites More sharing options...
Jonwo Posted August 2, 2013 Share Posted August 2, 2013 I'm surprised 2 Guns cost $60m, I would have thought $80-85m considering its Denzel with Walhberg unless both took a salary cut in exchange for a higher back end. Denzel has The Equalizer which apparently costs $50m.Smurfs did poorly but OS will save it and we will still get a third film. 1 Link to comment Share on other sites More sharing options...
RichWS Posted August 2, 2013 Share Posted August 2, 2013 However, the one thing it could have done better is included Paula Patton and Bill Paxton in their marketing. Why do studios forget the rest of their cast? They did it with RIPD and they did it with this one. Showing just DW and MW is just silly imo. Patton is smoking hot and Paxton has been around longer than both of them. Leaving them out was ridiculous imo. Huh? When did Paula Patton and Bill Paxton become draws? 1 Link to comment Share on other sites More sharing options...
RichWS Posted August 2, 2013 Share Posted August 2, 2013 (edited) All I know about Paula Patton's role from the advertising is she inevitably gets kidnapped. Edited August 2, 2013 by RichWS Link to comment Share on other sites More sharing options...
Fancyarcher Posted August 2, 2013 Share Posted August 2, 2013 (edited) I'm not sure they screwed it up with terrible marketing at all. The marketing has been quite ubiquitous for the last two weeks. I don't think they could have really done much to make it look better because it's really not that great of a movie. However, the one thing it could have done better is included Paula Patton and Bill Paxton in their marketing. Why do studios forget the rest of their cast? They did it with RIPD and they did it with this one. Showing just DW and MW is just silly imo. Patton is smoking hot and Paxton has been around longer than both of them. Leaving them out was ridiculous imo. While it’s arguable if 2 Guns is a good movie or not, I still believe that marketing was pretty bland with trailers that didn’t get much enthusiasm. Safe House managed 41 million and that only had Ryan Reynolds in it, I don’t see why 2 Guns couldn’t have done the same with the right kind of marketing. It’s still good to hear that it made more than WHD, especially given that it’s midnight number was low. Edited August 2, 2013 by Boxofficefanatic Link to comment Share on other sites More sharing options...
rockNrollaDIM Posted August 2, 2013 Share Posted August 2, 2013 Did Nikki ever actually take vacation? What an all star work ethic 2 Link to comment Share on other sites More sharing options...
The Futurist Posted August 2, 2013 Share Posted August 2, 2013 Was this summer special in terms of number of movies released ? I have the impression this summer suffered from a flood of movies week after week and August won't be any different. Link to comment Share on other sites More sharing options...
CJohn Posted August 2, 2013 Share Posted August 2, 2013 (edited) 67% drop for Wolverine and an horrible, HORRIBLE, number for Smurfs. Coming after Monsters, DM2 and Turbo isn't helping it. Just WTF? EDIT: Planes and Percy Jackson will kill his legs and those 2 are also DOOMED. Edited August 2, 2013 by CJohn Link to comment Share on other sites More sharing options...
Jandrew Posted August 2, 2013 Share Posted August 2, 2013 Huh? When did Paula Patton and Bill Paxton become draws? Paula Patton is a draw with minorities and her presence doesnt hurt with young men either. 1 Link to comment Share on other sites More sharing options...
TLK Posted August 2, 2013 Share Posted August 2, 2013 Safe House had the Super Bowl ad boost. That's a real phenomena. It also helped that movie was released in February when viewers didn't have a lot of movie viewing options unlike this summer. $30 million is about what Denzel movies usually open to. so that's a pretty normal number for him Link to comment Share on other sites More sharing options...
rockNrollaDIM Posted August 2, 2013 Share Posted August 2, 2013 This summer is VERY lackluster. I've seen just three summer films and feel like I'm missing out on nothing. 2 Link to comment Share on other sites More sharing options...
