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Star Trek Beyond | 7.22.2016 | Not an Oscar winner.

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I feel like this franchise is going to have diminishing returns domestically. I highly doubt this sees anywhere near the first movie's domestic run, although they'll make that up internationally (the first ST's OS number was horrendous).

They could play on the 50th anniversary hype similar to how James Bond did. Could help domestically

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They could play on the 50th anniversary hype similar to how James Bond did. Could help domestically

I do feel like Star Trek has its limits.

But if Lin delivers, it'll do its 200m+ domestic numbers.

And I can't help but think international will go up. This has been soft there, there's room.

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September is a shitty month for release

 

If you release an appealing movie, it can make money anywhere. Hotel Transylvania has made a franchise from September release dates, Gravity and The Martian will be big grossers with October 1 release dates.

 

Every month used to be a dead zone for grosses before one movie changed it, the 1-2 punch of Lone Survivor and American Sniper has made January a good month, 300 changed March, Twister made the first week of May a good date before Spider-Man cemented it. I feel Star Trek Beyond could have been the game changer for September, it will be 5-6 weeks since the last movie which would open above 30M by the time the 50th anniversary date arrives, market the hell out of it and September is also wide open with no major releases. Use that empty market to their advantage.

 

I believe every month can support one blockbuster for sure.

Edited by grim22
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