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The Avengers races to $178.4m international opening weekend

29 April, 2012 | By Jeremy Kay

Marvel Studios’ superhero soup scored record-breaking debuts from its launch in 39 territories in the first five days through Walt Disney Studios Motion Pictures International ahead of the May 4 arrival in North America.

Marketed and distributed for the first time through the Disney pipeline, The Avengers produced in $24.7m Disney’s biggest three-day launch in the UK as well as the biggest debut for Marvel and indeed any superhero adaptation. The film is now active in 70% of the international footprint and opens this week in China, Russia and North America in what promises to be another massive session.

The thunderous opening salvo generated a series of all-time industry marks in Mexico on $15.9m, Brazil on $11.3m, Taiwan on $7.7m and $6.5m in the Philippines, where Saturday produced the biggest single day in history.

The Avengers generated $19.7m in Australia for the second biggest opening weekend in history and the biggest for a Disney and Marvel release and $12.9m in South Korea for the fifth biggest ‘Western’ debut in history as well as a new high for a Disney and Marvel release.

The film produced $12.7m in France, $10.4m in Italy, $7.3m in Spain, $6.7m in Germany, and $4.6m in Hong Kong. Vietnam delivered the second biggest opening weekend as well as a new record for a Disney and Marvel film.

There were all-time opening weekends in Argentina, Ecuador, Peru, Central America, Bolivia, Hong Kong, Malaysia, New Zealand and The Philippines, however Disney had not provided figures at time of writing.

Record opening days came in Taiwan on $1.3m and New Zealand on approximately $800,000 as well as in Iceland and Malaysia. India generated the third biggest ‘Western’ opening weekend of all time and a new high for a Disney and a Marvel release.

    [*]In its third weekend Universal’s action release Battleship brought in a further $22.5m through UPI from 9,604 sites in 50 territories to raise the running total to $170m. In a pair of second weekend holds, Russia retained its top bunk on $3.2m from 810 for $17.2m while China added $8m from 3,000 for $29m. There are national holidays in both markets on Monday and Tuesday.

Battleship continues to be the top English-language film for the third weekend in a row as $1.1m from 342 boosted the tally to $12m. There are 14 territories to go.

American Pie: Reunion grossed $14.5m from 3,426 sites in 41 territories for a $75.2m international running total. The comedy launched in second place Germany behind TheAvengers on $6.6m from 634 and opened top in Switzerland on $1.1m from 59. There are 16 territories to go including the UK, France, Italy and Spain this week.

Dr. Seuss’ The Lorax added $2.1m from 2,924 in 52 territories for $87.7m. There were no new openings this weekend. Spain stands at $8.9m after five weekends and among the 15 territories to go are Italy on Jun 1, France on Jul 18, Germany on Jul 19 and the UK on Jul 27.

Universal distributes the Jason Statham action thriller Safe in Russia through its deal with Cinemax and the film opened well in second place behind Battleship on $2.4m from 578 dates and it is in 2nd place behind Battleship. IM Global handles international sales on Safe.

Marley stands at $800,000 in the UK after two weekends. The Five-Year Engagement kicks off its international run in Australia, New Zealand and Romania next weekend.

    [*]Sony Pictures Releasing International reported that Pirates: The Band Of Misfits grossed $5.5m from 4,940 screens in 49 markets to push the running total to $63.6m. The Aardman Animation / Sony collaboration opened in fourth place in Russia on $1.2m from 730 and $400,000 in Holland from 137.

It added $875,000 in the fifth weekend in the UK from 697 for a fine $23.6m. France has generated $6.7m after five, Germany $6.5m after five, Australia $6.4m after four and Mexico $1.2m after two.

21 Jump Street stands at $42.1m and has taken $15.9m in Australia and $15.7m in the UK, both after seven sessions.

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To put the Avengers opening week in perspective Battleship is at 170m in it's 3rd weekend and all its territories.The Avengers is at 178m after one week in 39.That is massive for the Avengers.

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To put the Avengers opening week in perspective Battleship is at 170m in it's 3rd weekend and all its territories.The Avengers is at 178m after one week in 39.

This would have been laughed at if somebody predicted it a month ago. :P
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Outstanding... is China/Japan/Russia the only major markets it didn't open in?

I thought people were saying the SK number is underwhelming yesterday, article says it's 5th best for Hollywood film....f

21JS did pretty decent in UK/OZ.

Battleship hasn't done horribly... I think it just looks disappointing for people who thought it was doing what- 400/500m OS?

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To put the Avengers opening week in perspective Battleship is at 170m in it's 3rd weekend and all its territories.

The Avengers is at 178m after one week in 39.

Wrong. It still has to open in South America in 2 weeks.
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To put the Avengers opening week in perspective Battleship is at 170m in it's 3rd weekend and all its territories.The Avengers is at 178m after one week in 39.That is massive for the Avengers.

Puts things in perspective :P
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Battleship has no stars, 3D, it is unknown property it is doing GOOD for what it is. FC made 207 and GI-JOE 150 OS .

of course it is. It's doing great business. But the point is Avengers is doing massive business.
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