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Monday Box Office 5/12/2014 Neighbors $4,443,045- 61.9% Drop.

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BoxOffice ‏@BoxOffice  · 17s CAPTAIN AMERICA: THE WINTER SOLDIER took in $0.411M on Monday. Domestic total now stands at $245.54M. #CaptainAmerica2

 

 

BoxOffice ‏@BoxOffice  · 1m HEAVEN IS FOR REAL took in $0.483M on Monday. Domestic total now stands at $76.19M. #HeavenIsForReal

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BoxOffice ‏@BoxOffice · 17s CAPTAIN AMERICA: THE WINTER SOLDIER took in $0.411M on Monday. Domestic total now stands at $245.54M. #CaptainAmerica2BoxOffice ‏@BoxOffice · 1m HEAVEN IS FOR REAL took in $0.483M on Monday. Domestic total now stands at $76.19M. #HeavenIsForReal

Can TOW and HIFR cross $100M dom?
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BoxOffice ‏@BoxOffice  · 1m THE AMAZING SPIDER-MAN 2 took in $2.25M on Monday. Domestic total stands at $148.46M. #TheAmazingSpiderMan2

 

A 56.5% drop from last Monday's mediocre Monday #.  It's now almost $14m behind CA2's pace and continues to track alarmingly close to TDW.

 

TDW: $2,209,623 / $147,306,753 (2nd Monday Totals)

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22JS is a lock for a 60-65M opening weekend.

60 - 65?i dont think so. It is not a hangover. Tammy's trailer got a better reaction that 22JS during our neigbour screenings. Moreover, there are atleast 3 major comedies yet to come out before that movie..

imo 50m will be the upper threshold.

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2nd monday drop and 3rd weekend drops (with competition)

 

sm3    65.1 50.1 (shrek3 121m)

xow    63.8 44.3 (angels & demon 46m)

im2     60.3 49.3 (shrek4 70m)

im3     59.0 50.7 (stid 70m)

ta       58.1 46.0 (battleship 25m)

ca2     44.3 38.0 (heaven is fo real 22m)

 

tasm2 56.4 

i don't see a drop much more than 50% despite competition if im3's 50.7% is the highest drop of all those top 4 movies.

Edited by a2k
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Last Monday's theater avengers:TOW - $321CATWS - $161This Monday's theater averages:TOW - $217CATWS - $152$104 drop for TOW, but only $9 drop for CATWS. That's simply stunning.

Its holding up well vs comparable IM3 day, despite it not being a summer day.
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I agree. Godzilla is tracking at most near $70m - not anywhere near TDW facing Catching Fire's $150m+ and SM3 faced down Shrek at $120m only dropping 50%

 

Iron Man 3: Star Trek Into Darkness/ $70mIron Man 2: Shrek Forever After/ $71mSM3: Shrek the Third / $121mXMO: Angels & Demons / $46m  Avengers: Battleship / $25m 

CA2: Rio2/ $ 39m

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60 - 65?i dont think so. It is not a hangover. Tammy's trailer got a better reaction that 22JS during our neigbour screenings. Moreover, there are atleast 3 major comedies yet to come out before that movie..

imo 50m will be the upper threshold.

Agreed. The first was well liked, but it's not like people were exactly clamoring for a sequel to it. Such a competitive May/June timeframe too, especially for adult comedies, so I expect a similar OW to Neighbors. 60m would be the absolute ceiling, imo.

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I agree. Godzilla is tracking at most near $70m - not anywhere near TDW facing Catching Fire's $150m+ and SM3 faced down Shrek at $120m only dropping 50%Iron Man 3: Star Trek Into Darkness/ $70mIron Man 2: Shrek Forever After/ $71mSM3: Shrek the Third / $121mXMO: Angels & Demons / $46m Avengers: Battleship / $25m CA2: Rio2/ $ 39m

Also, CATWS 7th weekend will be vs Godzilla. IM3 was vs MoS and it fell -48.6%. Godzilla even with the hype is no MoS.
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2nd monday drop and 3rd weekend drops (with competition)

 

sm3    65.1 50.1 (shrek3 121m)

xow    63.8 44.3 (angels & demon 46m)

im2     60.3 49.3 (shrek4 70m)

im3     59.0 50.7 (stid 70m)

ta       58.1 46.0 (battleship 25m)

ca2     44.3 38.0 (heaven is fo real 22m)

 

tasm2 56.4 

i don't see a drop much more than 50% despite competition if im3's 50.7% is the highest drop of all those top 4 movies.

Great analysis.  

 

Best case would probably be around 20 this weekend but I think 17-18 is where it will land.

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