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grim22

Ready Player One | March 29, 2018 | Spielberg directing | No untagged spoilers allowed

By grim22, in Box Office Discussion

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harrycaul Sleeper Hit

harrycaul

Posted
Posted
4 minutes ago, Arlborn said:

 

Not sure what this is all about to be honest. How is this good marketing? I googled Carl Jr. and I guess it's a fast-food chain? This seems like a weird situation.

 

Yeah, it's a major fast food chain.

 

But what I'm noticing is that I get more likes and retweets than these are getting. Seems pretty weak.

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Porthos Global Phenomenon

Porthos

Posted
Posted
19 minutes ago, Arlborn said:

 

Not sure what this is all about to be honest. How is this good marketing? I googled Carl Jr. and I guess it's a fast-food chain? This seems like a weird situation.

 

 

13 minutes ago, harrycaul said:

Yeah, it's a major fast food chain.

 

But what I'm noticing is that I get more likes and retweets than these are getting. Seems pretty weak.

Maybe I'm wrong, but I just thought it was a nice piece of positive viral marketing that costs WB nothing.  A fun little thing that raises RPO's awareness in a positive way.

 

Won't be the first time I was wrong in judging viral marketing; won't be the last. :)

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MrGlass2 Summer Tentpole

MrGlass2

Posted
Posted
6 minutes ago, Porthos said:

Maybe I'm wrong, but I just thought it was a nice piece of positive viral marketing that costs WB nothing.  A fun little thing that raises RPO's awareness in a positive way.

"Watch the movie that inspired a Twitter fight with a fast food chain!"

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AJG Global Phenomenon

AJG

Posted
Posted
58 minutes ago, Porthos said:

 

Maybe I'm wrong, but I just thought it was a nice piece of positive viral marketing that costs WB nothing.  A fun little thing that raises RPO's awareness in a positive way.

 

Won't be the first time I was wrong in judging viral marketing; won't be the last. :)

 

Im guessing WB paid for the tie-in and are using this twitter thing as lame promo.

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Barnack Global Phenomenon

Barnack

Posted
Posted (edited)
13 minutes ago, dudalb said:

I think another BFG is very possible at this point.

 

Going from a 35m tracking to a sub 20m opening for this would be quite surprising, it is showing quite a bit in pre-sales and is getting an incredible 4,100 theater count vs 3,357 TC for BFG, with a lot of special, 3d, imax screening.

 

The smaller 4,000+ theater OW of live action movies are The mummy (31.7) and Blade Runner (32.75m) for 4,100 theater or more it is Independence day resurgence (41m)

 

I would expect Ready player One 3 days minimum opening to be somewhere Blade Runner and ID, it has so much awareness and volume going for it, a terrible PTA would still push it considerably above The BFG.

 

 

Edited by Barnack
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