Fifty Shades Darker | February 10th, 2017 | First Trailer on Page 13

[filmlover]

I'm getting the feeling this won't even live up to the mediocrity set by the first film and will be just plain bad (and not in a fun way either).

[MCKillswitch123]

I just hope they go full cornball w/the dialogue. What's Fifty Shades without such iconic vocabulary as "Holy cow!".

[kells]

Credit to Universal for staying strong when all those reports about salary demands were coming out, saying Dornan and Johnson wanted Twilight-esque raises. They probably looked at the legs and knew the second was likely to go down. 

[Valonqar]

Oh, wow, that budgeting is amazing and yet movies look like 100M bucks. I always loved cinematography in those trailers. 

[Webslinger]

I feel like Universal definitely fumbled by waiting an extra year. It still would have dropped from the first film in 2016 (and it would have been overshadowed quite decisively by Deadpool had it stuck to President's Day weekend, which it undoubtedly would have), but not as heavily as it will now. It doesn't feel like anywhere near the buzzy event the first one was, even despite the advertising blitz.

[Valonqar]

Agreed, they should have taken Twilight/THG release strategy - release back to back while the property is still hot. 

[filmlover]

Isn't the third movie already made? lol. If this one sees a significant drop-off (likely) and a sub-20% score on RT (probably even more likely), I feel like we'll be getting a taste of how the last Divergent movie would've performed had it been made before the third bombed and made it impossible to move forward with the final one.

[ddddeeee]

Can we remember that Fifty Shades made 14x it's budget WW? Of course Darker is going to drop, and then Freed is going to drop even more, but that's still a lot of money for Universal.

[CJohn]

6 minutes ago, ddddeeee said:

Can we remember that Fifty Shades made 14x it's budget WW? Of course Darker is going to drop, and then Freed is going to drop even more, but that's still a lot of money for Universal.

Universal already payed the budget and marketing expenses of Darker and Freed with Grey's money. From here until the end it will be all profit and zero concerns.

[BoxOfficeFangrl]

3 hours ago, Webslinger said:

I feel like Universal definitely fumbled by waiting an extra year. It still would have dropped from the first film in 2016 (and it would have been overshadowed quite decisively by Deadpool had it stuck to President's Day weekend, which it undoubtedly would have), but not as heavily as it will now. It doesn't feel like anywhere near the buzzy event the first one was, even despite the advertising blitz.

I doubt it was a grand plan, it took a while for them to pick a screenwriter who would placate EL James (her husband) and a director who read about her on-set antics during the first movie yet still wanted to sign up. I bet they didn't want to write/film all three at once in order to gauge audience response but it left them in a bind when everyone behind the scenes just couldn't nicely play together for another year or two.

Edited February 5, 2017 by BoxOfficeChica

[Krissykins]

2 hours ago, CJohn said:

Universal already payed the budget and marketing expenses of Darker and Freed with Grey's money. From here until the end it will be all profit and zero concerns.

 

This.

 

 

[FantasticBeasts]

Darker will be still very big overseas. Probably to a lesser scale than Grey but it will still be really hot. Expect huge debuts in european countries. Hype seems to be here and marketing is pretty good. 

[babz06]

8 hours ago, Arlborn said:

It was actually reported that Darker and Freed(the third movie) were both filming at the same time each with a budget of 20M for a total of 40M, which is the same budget for the first one. Check a few pages back when we were talking about it.

 

If those reports are true then they were really smart with budgeting this and there's no way in hell they don't make a healthy profit no matter how much the sequels drop.

Very smart with the budgeting of this. Hugely profitable no matter what.

[ddddeeee]

I still don't see how those rumoured budgets could be true?

[John Marston]

11 minutes ago, ddddeeee said:

I still don't see how those rumoured budgets could be true?

 

 

Why not? Filming in Canada, back to back so they can reuse sets, cheap actors, no special effects 

[ddddeeee]

1 minute ago, John Marston said:

 

 

Why not? Filming in Canada, back to back so they can reuse sets, cheap actors, no special effects 

The actors may not be getting huge big pay rises but it's still a pay rise. This one has set pieces like a helicopter crash and a car chase; it also has a masquerade ball with hundreds of extras. Song licencing is stupidly expensive too; it costs more to licence one song than it does to record an entire score.

 

Fair play if they managed it though.

[BoxOfficeFangrl]

51 minutes ago, John Marston said:

 

 

Why not? Filming in Canada, back to back so they can reuse sets, cheap actors, no special effects 

There was some filming in France, when that Bastille Day attack happened, the studio released a statement that the cast/crew hadn't been harmed. Not sure if it was for this movie or the next one or both. More updated budget info will be released when the movie comes out this week.

Edited February 5, 2017 by BoxOfficeChica

[Mockingjay Raphael]

LOL, this is not another Divergent, this has a fanbase.

[filmlover]

1 minute ago, Mockingjay Raphael said:

LOL, this is not another Divergent, this has a fanbase.

No more than Sex and the City did, and we saw how that movie's sequel fared.

 

Although a similar drop to Sex and the City 2 would push this just over $100M, so...

[Mockingjay Raphael]

10 minutes ago, filmlover said:

No more than Sex and the City did, and we saw how that movie's sequel fared.

 

Although a similar drop to Sex and the City 2 would push this just over $100M, so...

 

The small difference is that 50S is a complete beast OS, and OS audiences are always more friendly to sequels than USA, I doubt it will drop to under $300m OS with both movies, this is becoming an OS franchise just like Pirates and Transformers.

Edited February 6, 2017 by Mockingjay Raphael