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baumer

Monday F7 13.9

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Thats a better Monday than everything it opened under, except for the Dark Kinghts, Avengers, and Potter 7.

SM3 and THG had $10M first Mondays, and IM3 had an $11M. Fast 7 opened near $30M under IM3, but still beat it on Monday. And thats incluing the championship game and start of baseball.

You cant use the "well its May" excuse because well "this is April." April is more hectic for people than May. Spring break is over for everyone so there was no break bump. People are back in work and kids are back in school. Ill take that $13.9M. Seeing better legs for this than normal.

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Wasn't there a holiday on Monday?

 

No

 

Um it was Easter Monday yesterday though.

Its a quasi holiday.

Therefore straightforward comparison to other Mondays is not correct..

 

There is no such thing as "Easter Monday"...not in America.

Edited by Jandrew
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Thats a better Monday than everything it opened under, except for the Dark Kinghts, Avengers, and Potter 7.

SM3 and THG had $10M first Mondays, and IM3 had an $11M. Fast 7 opened near $30M under IM3, but still beat it on Monday. And thats incluing the championship game and start of baseball.

You cant use the "well its May" excuse because well "this is April." April is more hectic for people than May. Spring break is over for everyone so there was no break bump. People are back in work and kids are back in school. Ill take that $13.9M. Seeing better legs for this than normal.

 

This is not a normal April monday. Monday after easter movies tend to hold strong. Just look at last year and compare it with previous/next mondays.

 

http://www.boxofficemojo.com/daily/chart/?sortdate=2014-04-21&p=.htm

 

So cannot compare it with Normal May Monday.

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The moment there's a huge discussion about the Monday gross when the opening post pretty much nailed the reason...

:ph34r:

 

Rth says so.
The crazy sub 30% drop on Sunday had to be compensated on Monday.

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