Official Weekend Estimates (The Grey - 20M; One for the Money - 11.8M; Man on a Ledge - 8.3M)

[Chrestomanci]

I just noticed -- there seems to be a big goof with Underworld 4's estimates. If you add up the daily estimates, you get ~$11.6M, not the $12.5M weekend estimate. So unless the problem is actually with the daily numbers, Underworld 4 is almost guaranteed to have a big drop when the actuals come in, even if the 21.4% Sunday drop turns out to be accurate.

[kayumanggi]

This 20 M for THE GREY is another surprise from 2012 right?

[Hatebox]

Good for Neeson. His movies may not make Will Smith numbers but they're successfully sold on his name alone. Almost no actors today can say that.

[CJohn]

This 20 M for THE GREY is another surprise from 2012 right?

Yes.

[kayumanggi]

Yes.

So you're wrong again.

[CJohn]

And I am happy for that. Believe me, I am crying of joy right now.

Edited January 29, 2012 by CJohn

[kayumanggi]

I'm happy too. 2012 is now more than 12% ahead of 2011. That's 93 M more. Ticket sales are ahead too.

[Impact]

That is good, but I would be careful as I have noticed newer studios tend to overestimate there films for Sundays.

[fishstick]

I just noticed -- there seems to be a big goof with Underworld 4's estimates. If you add up the daily estimates, you get ~$11.6M, not the $12.5M weekend estimate. So unless the problem is actually with the daily numbers, Underworld 4 is almost guaranteed to have a big drop when the actuals come in, even if the 21.4% Sunday drop turns out to be accurate.

$11.6 mio sounds about right.

[Captain Craig]

So January had a $20m opener every weekend! Very nice for a "traditional dumping ground" of movies.Underworld is going to have a nice second weekend with anything over $10m frankly. Sure I'd love for $12.5m to stand but even $11 is great based on the franchises history.Thanks to my Regal Reward Card I got a free movie and Contraband was the recipient of that this afternoon. Wanted to see Kate's other January movie and Whalberg is someone I like so it was win-win. Lucky bastard got to kiss her.

[Gopher]

The Grey receives a B- Cinemascore. Ugh, legs aren't going to be good, even though this is many times the film Taken is.

[rockNrollaDIM]

The Grey receives a B- Cinemascore. Ugh, legs aren't going to be good, even though this is many times the film Taken is.

Wtf? B-? It's gotta be idiot teenagers having sour grapes from the ending...

[druv10]

Wtf? B-? It's gotta be idiot teenagers having sour grapes from the ending...

I thought ending was perfect. The movie was awesome so hopefully it has good to great legs.

[forg]

Neeson is a box office star of the midlevel kind but still he's consistent and that's impressive. The Grey's premise is a tough sell so this OW is really good.

Edited January 30, 2012 by forg

[CJohn]

So January had a $20m opener every weekend! Very nice for a "traditional dumping ground" of movies.

I think that when actuals come in, The Grey will be under 20M.

[Totem]

Impressive for The Grey, and most films hold well. Man on the Ledge is disappointing, Worthington can't carry a film with a regular marketing campaign, he has no draw power.

[Gopher]

I think that when actuals come in, The Grey will be under 20M.

I think a 40% drop or so on Sunday sounds right, which would only bring it down a few hundred thousand. I lol'd at that Underworld estimate, though.

[rockNrollaDIM]

Impressive for The Grey, and most films hold well. Man on the Ledge is disappointing, Worthington can't carry a film with a regular marketing campaign, he has no draw power.

Yeah, not a star. Not a household name either, which is surprising considering Avatar, Clash, and Terminator... Zoe Saldana is probably a more recognizable name to regular Americans and her real face wasn't even in Avatar.

[Fake]

Some excellent holds for PIB the past couple of weekends. Maybe getting pushed to 150M?

[Noctis]

Sam Worthington has as much charisma as one of the fingers of Hiccup's victim.