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WrathOfHan

Weekend Actuals (Page 62): Suicide Squad 20.9M | Sausage Party 15.5M | War Dogs 14.7M | Kubo 12.6M | Pete's Dragon 11.3M | Ben Hur 11.2M

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Suicide Squad seems to be doing ok this weekend but again can we please stop digging at people who are noting negative trends about its box office.

 

WB are the only ones who know if it's the success they wanted it to be. Let everyone have their say without telling them they're wrong.

 

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While we're waiting for estimates, here's some trailer view comparisons:

 

Doctor Strange Trailer 2 vs Ant-Man Trailer 2 (4 weeks): 14M vs 11.3M; Strange is doing 24% better than Ant-Man. Could totally see a 70M OW happening with such a shitty October.

Fantastic Beasts Trailer 3 vs Mockingjay P2 Trailer 3 (4 weeks): 4.5M vs 2.6M. FB is doing 73% better than Mockingjay.

Magnificent 7 Trailer 2 vs The Martian Trailer 2 (4 1/2 weeks): 3.6M vs 5.3M; Mag 7 is doing 68% of The Martian's views which would translate into a 37.4M OW. Still think the September record is happening.

Arrival Trailer 1 vs The Martian Trailer 1 (5 days): 7.3M vs 9.3M; Arrival has 78% of The Martian's views. This bodes VERY well, definitely think a 30M OW is happening.

Storks Trailer 3 vs Angry Birds Trailer 3 (3 weeks): 1.5M vs 3M; Storks is doing half of what Angry Birds is doing. Angry Birds did have the built in advantage of a brand but September has a weak market for families. Hard to say where this lands.

Sully Trailer 2 vs Bridge of Spies Trailer 2 (Total): 1.8M vs 1M. Sully's second trailer has been out for two days and has nearly double the views of BOS' second total. Regardless of the movie supposedly sucking I think it'll have a mid-20's opening; we'll see where legs take it from there.

 

 

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