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Friday estimates GR2 7 , TV 7,4 and SH 6,5

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Ghost Rider did mediocre and This Means War disappointed (just a month ago people thought it was a $100mil candidate)

Ghost Rider was always a risk, and the only people on the planet who were talking $100M for This Means War are crazies on box office forums.
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FRIDAY 10 PM: It’s still very early. My sources say this four-day Presidents Weekend box office is starting out very competitive with Sony Pictures’ 3D comic book adaptation sequel Ghost Rider: Spirit Of Vengeance narrowly in first place Friday. But today’s order likely will change by Monday night with Sony Pictures/Screen Gems’ holdover The Vow battling for #1 another weekend in a row with Universal’s Safe House. What is clear already is that those strong Valentine’s Day sneak previews aren’t helping Fox’s This Means War today and it’ll fall behind Warner Bros’ holdover Journey 2: The Mysterious Island by Saturday. When Reese Witherspoon, Chris Pine, and Tom Hardy can’t get to $20M even over the 4-day holiday, something is wrong. I happpen to think the public is fatigued with romantic comedy, even if this one had a lot of action, and is choosing romantic drama for a change up. And Disney’s The Secret World Of Arrietty will be this long weekend’s big flop:

1. Ghost Rider: Spirit Of Vengeance 3D (Sony) NEW [3,174 Theaters]

Est Friday $7.2M, Est 4-day Holiday $24.5M

2. The Vow (Screen Gems/Sony) Week 2 [2,958 Theaters]

Est Friday $7.1M (-51%), Est 4-Day Holiday $28M

3. Safe House (Universal) Week 3 [3,121 Theaters]

Est Friday $6.2M (-53%), Est 4-Day Holiday $27M

4. This Means War (Fox) NEW [3,189 Theaters]

Est Friday $5.1M, Est 4-Day Holiday $17.5M

5. Journey 2 3D (Warner Bros) Week 2 [3,500 Theaters]

Est Friday $4.4M (-32%), Est 4-Day Holiday $24.5M

9. The Secret World Of Arrietty (Disney) NEW [1,522 Theaters]

Est Friday $1.3M, Est 4-Day Holiday $7M

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FRIDAY 10 PM: It’s still very early. My sources say this four-day Presidents Weekend box office is starting out very competitive with Sony Pictures’ 3D comic book adaptation sequel Ghost Rider: Spirit Of Vengeance narrowly in first place Friday. But today’s order likely will change by Monday night with Sony Pictures/Screen Gems’ holdover The Vow battling for #1 another weekend in a row with Universal’s Safe House. What is clear already is that those strong Valentine’s Day sneak previews aren’t helping Fox’s This Means War today and it’ll fall behind Warner Bros’ holdover Journey 2: The Mysterious Island by Saturday. When Reese Witherspoon, Chris Pine, and Tom Hardy can’t get to $20M even over the 4-day holiday, something is wrong. I happpen to think the public is fatigued with romantic comedy, even if this one had a lot of action, and is choosing romantic drama for a change up. And Disney’s The Secret World Of Arrietty will be this long weekend’s big flop:

1. Ghost Rider: Spirit Of Vengeance 3D (Sony) NEW [3,174 Theaters]

Est Friday $7.2M, Est 4-day Holiday $24.5M

2. The Vow (Screen Gems/Sony) Week 2 [2,958 Theaters]

Est Friday $7.1M (-51%), Est 4-Day Holiday $28M

3. Safe House (Universal) Week 3 [3,121 Theaters]

Est Friday $6.2M (-53%), Est 4-Day Holiday $27M

4. This Means War (Fox) NEW [3,189 Theaters]

Est Friday $5.1M, Est 4-Day Holiday $17.5M

5. Journey 2 3D (Warner Bros) Week 2 [3,500 Theaters]

Est Friday $4.4M (-32%), Est 4-Day Holiday $24.5M

9. The Secret World Of Arrietty (Disney) NEW [1,522 Theaters]

Est Friday $1.3M, Est 4-Day Holiday $7M

The Vow is hanging in there. Journeys Friday drop is good. Ghost Rider is __ Edited by ECSTASY
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New Update:

1. The Vow (Screen Gems/Sony) Week 2 [2,958 Theaters]

Est Friday $7.1M (-53%), Est 4-Day Holiday $29M, Est Cume $90M

1. Ghost Rider: Spirit Of Vengeance 3D (Sony) NEW [3,174 Theaters]

Est Friday $7M, Est 4-day Holiday $25M

3. Safe House (Universal) Week 3 [3,121 Theaters]

Est Friday $6.5M (-52%), Est 4-Day Holiday $26M, Est Cume $80M

4. This Means War (Fox) NEW [3,189 Theaters]

Est Friday $5.1M, Est 4-Day Holiday $18M

5. Journey 2 3D (Warner Bros) Week 2 [3,500 Theaters]

Est Friday $4.4M (-33%), Est 4-Day Holiday $26M, Est Cume $59M

6. Chronicle (Fox) Week 3 [2,556 Theaters]

Est Friday $2M, Est 4-Day Holiday $10M, Est Cume $53.5M

7. Woman In Black (CBS Films) Week 3 [2,559 Theaters]

Est Friday $2M, Est 4-Day Holiday $8M, Est Cume $46.6M

8. Star Wars 3D – Phantom Menace (Luscafilms/Fox) Week 2 [2,655 Theaters]

Est Friday $1.9M (-78%), Est 4-Day Holiday $10M, Est Cume $35.9M

9. Secret World Of Arrietty (Studio Ghibli/Disney) NEW [1,522 Theaters]

Est Friday $1.5M, Est 4-Day Holiday $8M

10. The Grey (Open Road) Week 4 [2,107 Theaters]

Est Friday $800K, Est 4-Day Holiday $3.7M, Est Cume $48.6

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