Weekend Box Office: Actuals (Page 55): BP $26.6M TR $23.7M ICOI $17.1M AWIT $16.3M LS $11.8M, PR crosses $100M, Jumanji crosses $400M

[a2k]

1 minute ago, MovieMan89 said:

Lmfao, you literally admitted earlier in this thread that Uni gave theaters an incentive to hold screens for Freed this weekend and now you're back tracking in an ill fated attempt to prove that's not manipulation. Freed would never get to week 20 in any natural form, hence why Darker ended at week 7. 

Shades2 behaved in a uniquely abnormal way. Anything different than that does not become a fudge. The studio may have let Shades3 behave in a normal way so that it reaches 100. So the intention of 100 does not make it a fudge if they let it run it's normal course like 99.99% of movies unlike the artificiality of Shades2's run.

[MovieMan89]

Just now, Dexter of Suburbia said:

Stop being so bitter. 

That makes no sense. I already expressed my bitterness about Rabbit's WOM and am over it. I have no reason to be bitter about Freed. Making 100m changes nothing for the purpose of my club. But it wouldn't make 100m if it had played out naturally like Darker did. That's all. 

[That One Girl]

6 minutes ago, MovieMan89 said:

Lmfao, you literally admitted earlier in this thread that Uni gave theaters an incentive to hold screens for Freed this weekend and now you're back tracking in an ill fated attempt to prove that's not manipulation. Freed would never get to week 20 in any natural form, hence why Darker ended at week 7. 

 

[grim22]

@Dexter of Suburbia has been threadbanned for 24 hours for BP spoilers

[NamakFiskKa]

On 3/17/2018 at 11:54 AM, BoxOfficeChica said:

True, maybe they thought it would win Oscars or something....

Nah Disney will grab that director to oversee one of there many tentpoles 

[harrycaul]

If butts are paying for seats, it's a real number in my book.

[EmpireCity]

1 minute ago, MovieMan89 said:

That makes no sense. I already expressed my bitterness about Rabbit's WOM and am over it. I have no reason to be bitter about Freed. Making 100m changes nothing for the purpose of my club. But it wouldn't make 100m if it had played out naturally like Darker did. That's all. 

Do you actually want to learn how this whole box office business actually works or do you want to simply make up random shit when you don't understand something?

 

Here is something that might help.....

 

Fifty Shades Darker released in Feb. 2017 and Universal had a jam packed schedule the first 3 months of the year.  Split and A Dog's Purpose released weeks before and both did very well taking up over 3,000+ screens each.  Then Darker came out on 2/10/17 in 3,700+ screens.  The Great Wall came out a week later on 3,300+ screens and smash hit Get Out came out a week later on what would end up being 3,000+ screens.  

 

Universal had 5 pictures at some point playing at the same time.  Fifty Shades Darker became expendable due to Split and Get Out.  At some point fair play becomes and issue and studios have to sacrifice the run of a film so something else that is doing better can stay in theaters.  

 

Fifty Shades Freed is released in Feb. 2018 and Universal literally does not have another film in theaters.  They had Insidious on 1/5/18, but that was done by the time Fifty Shades Freed opened and the next film they have is Pacific Rim on 3/23/18.  Since they have nothing else, Universal can naturally have Fifty Shades Freed stay in theaters longer than Fifty Shades Darker.  There is no fudge, there is no conspiracy, this is simply how things work.  

 

The next time you want to spout off and make an idiot out of yourself, maybe you should stop and consider asking how this stuff works instead of making things up and flailing about.  

[a2k]

TR's prod budget 94-106 is what makes this a meh ow. At least the promos did not make it look that costly. With strong OS it need not match it's prod budget using dom but should at least come close. Right now it may do 2/3rds (or less) it's prod budget dom. If it were 75-80 film then 60-65 would be a fair number dom considering os is healthy.

[MikeQ]

"Fudging" to me has always meant fudging the numbers. If a movie is in theatres legitimately making the money, then how is that fudging? 

 

As others have mentioned earlier, we go down a really slippery slope if this is the new definition of fudging, especially when Freed has been having consistent drops and a consistent run. It's only in its 6th weekend. There's just nothing about its run that is questionable or suggests the numbers have been altered. If Freed is being "fudged", why not Jumanji? The Greatest Showman? Anything else?

 

Let's not use the term as a way to "smear" the box office performance of movies we don't like, etc. It becomes meaningless.

 

Peace,

Mike

Edited March 18, 2018 by MikeQ

[MovieMan89]

12 minutes ago, a2knet said:

Shades2 behaved in a uniquely abnormal way. Anything different than that does not become a fudge. The studio may have let Shades3 behave in a normal way so that it reaches 100. So the intention of 100 does not make it a fudge if they let it run it's normal course like 99.99% of movies unlike the artificiality of Shades2's run.

How was Darker's run abnormal? They ended tracking a tad bit early, but that's because it had another 200k to add at most (as evidenced by what got added at the end of the year). Darker could have grossed more too this weekend if it had been able to play in 300 more theaters like Freed is and not lost 1k screens this weekend. Yet it did despite a higher gross than Freed going into the weekend and despite way less competition for screens. Yes, clearly this was completely normal with Freed. 

 

[a2k]

1 minute ago, MikeQ said:

"Fudging" to me has always meant fudging the numbers. If a movie is in theatres legitimately making the money, then how is that fudging? 

 

As others have mentioned earlier, we go down a really slippery slope if this is the new definition of fudging, especially when Freed has been having consistent drops and a consistent run. It's only in its 6th weekend. There's just nothing about it's run that is questionable or suggests the numbers have been altered. If Freed is being "fudged", why not Jumanji? The Greatest Showman? Anything else?

 

Let's not use the term as a way to "smear" the box office performance of movies we don't like, etc. It becomes meaningless.

 

Peace,

Mike

+1000 likes. 'fudging' and 'locked' are 2 words we misuse a lot around here.

[cookie]

If Fifty Shades was at like $100k a week and suddenly saw huge bumps I'd call fudging but it's doing $600k this weekend with a 55% drop. It's going to cross $100m without any additional means.

[MovieMan89]

3 minutes ago, EmpireCity said:

Do you actually want to learn how this whole box office business actually works or do you want to simply make up random shit when you don't understand something?

 

Here is something that might help.....

 

Fifty Shades Darker released in Feb. 2017 and Universal had a jam packed schedule the first 3 months of the year.  Split and A Dog's Purpose released weeks before and both did very well taking up over 3,000+ screens each.  Then Darker came out on 2/10/17 in 3,700+ screens.  The Great Wall came out a week later on 3,300+ screens and smash hit Get Out came out a week later on what would end up being 3,000+ screens.  

 

Universal had 5 pictures at some point playing at the same time.  Fifty Shades Darker became expendable due to Split and Get Out.  At some point fair play becomes and issue and studios have to sacrifice the run of a film so something else that is doing better can stay in theaters.  

 

Fifty Shades Freed is released in Feb. 2018 and Universal literally does not have another film in theaters.  They had Insidious on 1/5/18, but that was done by the time Fifty Shades Freed opened and the next film they have is Pacific Rim on 3/23/18.  Since they have nothing else, Universal can naturally have Fifty Shades Freed stay in theaters longer than Fifty Shades Darker.  There is no fudge, there is no conspiracy, this is simply how things work.  

 

The next time you want to spout off and make an idiot out of yourself, maybe you should stop and consider asking how this stuff works instead of making things up and flailing about.  

The next time you want to personally insult someone the mods need to ban your sorry ass because I'm sick of you thinking you have free reign to be an asshole to people because you're the poor man's Rth. The mods need to stop giving you special treatment as if what you provide here is so valuable. Half the time your "insider" knowledge turns out to be you just talking out of your ass anyways. 

 

Also take a good look in the mirror with that last statement because you've made plenty of ridiculous remarks that have come back to bite you in the ass. The difference with you and everyone else here is that even if I or anyone get a tad bitter about when we're wrong, we don't take it to personal insults. Yet you seem to think you can throw your temper tantrums and hurl whatever insult you want at someone. That's fucking bullshit and it never fails to bring down the friendly atmosphere this board usually has. Learn to be a decent person or go frequent forums where it is acceptable to not be one. 

[EmpireCity]

Here are the most common ways a movie can be fudged....

• At the start of a run of a movie, the studio does buyouts instead of promo screenings.  Instead of paying a theater rental rate for a promo screening, they simply do a buyout and pay for every seat and have the theater report the gross on opening day.  No customer has paid for tickets but the studio has and it boosts the gross.  
• Studio has a sneak peak of another film and then takes that gross and puts it towards a current movie in theaters.  Customers paid for one movie but it gets applied to another.  
• Studio does the double feature trick where the entire gross can be applied to both movies.  Takes the new popular movie and puts it with the old movie they are trying to push over a threshold and lets it piggy back the gross. 
• Sponsorship buyouts where a studio has a sponsor on the film and they have them committed to purchase x number of tickets either at the start or the end of the run and apply it towards the gross even if nobody shows up.  The most famous hybrid example of this would be Man of Steel where Wal-Mart committed to buying $10m of tickets and no matter how many they resold all of that money went towards the opening gross of the movie.  

Fudging is one of these or similar methods.  It is not on any level where a movie is still in theaters and paying customers are buying tickets and watching the movie.  

[That One Girl]

@EmpireCity and @MikeQ to MovieMan's posts:

 

Edited March 18, 2018 by That One Guy

[EmpireCity]

2 minutes ago, MovieMan89 said:

The next time you want to personally insult someone the mods need to ban your sorry ass because I'm sick of you thinking you have free reign to be an asshole to people because you're the poor man's Rth. The mods need to stop giving you special treatment as if what you provide here is so valuable. Half the time your "insider" knowledge turns out to be you just talking out of your ass anyways. 

 

Also take a good look in the mirror with that last statement because you've made plenty of ridiculous remarks that have come back to bite you in the ass. The difference with you and everyone else here is that even if I or anyone get a tad bitter about when we're wrong, we don't take it to personal insults. Yet you seem to think you can throw your temper tantrums and hurl whatever insult you want at someone. That's fucking bullshit and it never fails to bring down the friendly atmosphere this board usually has. Learn to be a decent person or go frequent forums where it is acceptable to not be one. 

 

Translation = you made an ass out of yourself on this and now want to change the subject.  

 

Bold strategy, Cotton.  

[Stewart]

15 minutes ago, EmpireCity said:

Do you actually want to learn how this whole box office business actually works or do you want to simply make up random shit when you don't understand something?

 

Here is something that might help.....

 

Fifty Shades Darker released in Feb. 2017 and Universal had a jam packed schedule the first 3 months of the year.  Split and A Dog's Purpose released weeks before and both did very well taking up over 3,000+ screens each.  Then Darker came out on 2/10/17 in 3,700+ screens.  The Great Wall came out a week later on 3,300+ screens and smash hit Get Out came out a week later on what would end up being 3,000+ screens.  

 

Universal had 5 pictures at some point playing at the same time.  Fifty Shades Darker became expendable due to Split and Get Out.  At some point fair play becomes and issue and studios have to sacrifice the run of a film so something else that is doing better can stay in theaters.  

 

Fifty Shades Freed is released in Feb. 2018 and Universal literally does not have another film in theaters.  They had Insidious on 1/5/18, but that was done by the time Fifty Shades Freed opened and the next film they have is Pacific Rim on 3/23/18.  Since they have nothing else, Universal can naturally have Fifty Shades Freed stay in theaters longer than Fifty Shades Darker.  There is no fudge, there is no conspiracy, this is simply how things work.  

 

The next time you want to spout off and make an idiot out of yourself, maybe you should stop and consider asking how this stuff works instead of making things up and flailing about.  

Thank you for taking the time to explain that in detail Empire. It's always nice to learn new details on how the industry works on the inside  

[WrathOfHan]

[IronJimbo]

Don't get why people give likes to EmpireCity's posts when they're overly condescending like the one above

 

[Jim Shorts]

What would BP have likely grossed if it was released in the Christmas season instead? Or was it’s Feb release date the best possible? 

 

Interesting what you guys think.