baumer Posted April 17, 2018 Share Posted April 17, 2018 BoxOfficeReport.com @BORReport 3h3 hours ago More Rampage grossed an estimated $2.53M on Monday. 4-Day total stands at $38.28M. #RampageMovie #Rampage #BoxOffice @wbpictures @NewLine_Cinema @rampagethemovie 3 Link to comment Share on other sites More sharing options...
baumer Posted April 17, 2018 Author Share Posted April 17, 2018 So a typical 75% drop. This is obviously playing well with families so the drop is pretty much in line, in fact, it's just another typical Monday number. 2 Link to comment Share on other sites More sharing options...
KeepItU25071906 Posted April 17, 2018 Share Posted April 17, 2018 (edited) A Quiet Place grossed an estimated $2.63M on Monday. 11-Day total stands at $102.64M.#AQuietPlace #BoxOffice @ParamountPics @quietplacemovie — BoxOfficeReport.com (@BORReport) April 17, 2018 bigger drop than last Monday, but may be "miracle" on Sunday help it Ready Player One grossed an estimated $965K on Monday. 19-Day total stands at $115.89M.#ReadyPlayerOne #BoxOffice @wbpictures @readyplayerone — BoxOfficeReport.com (@BORReport) April 17, 2018 Edited April 17, 2018 by KeepItU25071906 2 Link to comment Share on other sites More sharing options...
Ledmonkey96 Posted April 17, 2018 Share Posted April 17, 2018 Huh, AQP over Rampage already..... Link to comment Share on other sites More sharing options...
baumer Posted April 17, 2018 Author Share Posted April 17, 2018 3 hours ago, Ledmonkey96 said: Huh, AQP over Rampage already..... Uhhh...one's family movie with a family audience...the other is a horror movie which always has softer Monday drops. This isn't surprising. 4 Link to comment Share on other sites More sharing options...
baumer Posted April 17, 2018 Author Share Posted April 17, 2018 AQP: -71% RPO: -74% Link to comment Share on other sites More sharing options...
RandomCat Posted April 17, 2018 Share Posted April 17, 2018 I'm not sure I'd call Rampage a Family movie. If it is, it walks the edges. 1 Link to comment Share on other sites More sharing options...
WrathOfHan Posted April 17, 2018 Share Posted April 17, 2018 (edited) 15 minutes ago, baumer said: Uhhh...one's family movie with a family audience...the other is a horror movie which always has softer Monday drops. This isn't surprising. Horror typically drops in the mid-70s too. AQP just has incredible WOM. Edited April 17, 2018 by WrathOfHan 2 Link to comment Share on other sites More sharing options...
MrFanaticGuy34 Posted April 17, 2018 Share Posted April 17, 2018 5 minutes ago, RandomCat said: I'm not sure I'd call Rampage a Family movie. If it is, it walks the edges. It has a giant gorilla. And younger audience do like seeing apes/monkeys in movies that focuse on them. Link to comment Share on other sites More sharing options...
norbar Posted April 17, 2018 Share Posted April 17, 2018 (edited) 5 minutes ago, WrathOfHan said: Horror typically drops in the mid-70s too. AQP just has incredible WOM. This. Rampage wasn't really marketed as a family movie. It's more of an unoffensive movie you can take your 13 year old kids too but not a family movie in a sense where a grandma can go to the cinema with her 8 year old grandkids. Star Wars and even Marvel movies are friendlier to people that are younger. This will scare some kids (it will scare my 9 year old half sister) Edited April 17, 2018 by norbar 1 Link to comment Share on other sites More sharing options...
narniadis Posted April 17, 2018 Share Posted April 17, 2018 It doesnt matter if you think a film is family friendly or not, it obviously played / is playing like a family type film. 2 1 Link to comment Share on other sites More sharing options...
narniadis Posted April 17, 2018 Share Posted April 17, 2018 4 minutes ago, norbar said: This. Rampage wasn't really marketed as a family movie. It's more of an unoffensive movie you can take your 13 year old kids too but not a family movie in a sense where a grandma can go to the cinema with her 8 year old grandkids. Star Wars and even Marvel movies are friendlier to people that are younger. This will scare some kids (it will scare my 9 year old half sister) Generally speaking anymore Family Friendly doesnt mean Kiddie friendly Link to comment Share on other sites More sharing options...
baumer Posted April 17, 2018 Author Share Posted April 17, 2018 3 hours ago, RandomCat said: I'm not sure I'd call Rampage a Family movie. If it is, it walks the edges. Based on the Saturday number I'd say it is. 3 hours ago, WrathOfHan said: Horror typically drops in the mid-70s too. AQP just has incredible WOM. Low 7's yes, mid 70's not really. Family movies, as you know, always fall more than films that are aimed more at teens and young adults. Link to comment Share on other sites More sharing options...
RandomCat Posted April 17, 2018 Share Posted April 17, 2018 6 minutes ago, baumer said: Based on the Saturday number I'd say it is. I guess so...curious to see if it still plays as one though. It didn't altogether feel like a family film while watching it. 1 Link to comment Share on other sites More sharing options...
baumer Posted April 17, 2018 Author Share Posted April 17, 2018 3 hours ago, RandomCat said: I guess so...curious to see if it still plays as one though. It didn't altogether feel like a family film while watching it. I agree. But family film isn't just animation. Kids of all ages love to see giant monsters rampaging the shit out of things. So in this case, I think it's the kind of film a lot of families can take their kids to. 1 Link to comment Share on other sites More sharing options...
RandomCat Posted April 17, 2018 Share Posted April 17, 2018 3 minutes ago, baumer said: I agree. But family film isn't just animation. Kids of all ages love to see giant monsters rampaging the shit out of things. So in this case, I think it's the kind of film a lot of families can take their kids to. Oh, I know. It's just bloodier than I think most modern parents like for films they take their kids to. Just curious if that'll have an effect or not. 1 Link to comment Share on other sites More sharing options...
Barnack Posted April 17, 2018 Share Posted April 17, 2018 37 minutes ago, RandomCat said: I'm not sure I'd call Rampage a Family movie. If it is, it walks the edges. It does walk the edge, but it does seem to be weekend days heavy, the concept do seem to be really targeting the 10-12 year's old boy like a transformer and mom's love Dwayne. A bit strangely, I have not seen any audience breakdown (male/female, under/over 25, family, Johnson fans, etc...) for this anywhere I cannot find it with google. That movie is rated General (not even with parent supervision) in my market, must be really soft borderline pg-13. Link to comment Share on other sites More sharing options...
Brainbug Posted April 17, 2018 Share Posted April 17, 2018 31 minutes ago, baumer said: I agree. But family film isn't just animation. Kids of all ages love to see giant monsters rampaging the shit out of things. So in this case, I think it's the kind of film a lot of families can take their kids to. 25 minutes ago, RandomCat said: Oh, I know. It's just bloodier than I think most modern parents like for films they take their kids to. Just curious if that'll have an effect or not. Kong: Skull Island played heavily to familys and that movie was brutal for a PG-13 film in some scenes. Jurassic World definetly was darker than something like The Avengers, but it was even stronger than that movie with the family crowd. Especially kids and teens love seeing giant monsters/animals/dinosaurs wrecking shit. 4 Link to comment Share on other sites More sharing options...
Avatree Posted April 17, 2018 Share Posted April 17, 2018 Family film can still mean parents + teenage kids. Dont imagine there will be many under 10s seeing Rampage but that's similar to other films like Jurassic World. Not kid friendly but still plays like a family movie. Link to comment Share on other sites More sharing options...
Mr Impossible Posted April 17, 2018 Share Posted April 17, 2018 Pretty good numbers overall. Let’s hope all movies have a great drop this weekend before box office Armageddon. Link to comment Share on other sites More sharing options...
