Mission: Impossible - Dead Reckoning Part 1 | July 12 2023 | 99% on Rotten Tomatoes! | 290M budget so far, Cruise holding Paramount hostage for more money

[Ryan Reynolds]

i'm actually surprised this was kicked out of my multiplex theater this weekend  , Paramount must be offering unfair terms

[Algebra]

50 minutes ago, ChipDerby said:

This is why I hate that people just take that "budget times 2" to make a profit bullshit.

 

Also, even if you use that, the budget is what, $290 mil? That's $580 mil WW for profit, it's gonna make $525 mil? That's hardly something to fire a director over especially after most of the film being finished. LOL 

Yeah so much this.

 

The 2.5x rule to Breakeven that everyone floats assumes a somewhat equal marketing budget as the production cost.

 

If we were to assume Paramount and co put in $290m and didn't receive any Covid insurance payout, you'd think a sensible business decision would be to rein in the marketing costs and looking at how lacklustre the MI marketing was compared to Barbie (which cost $145m to market) tells you that they did exactly that.

 

Also, some rough math wherein:

 

Studio Revenue from B.O = 0.46*$560m = $258m

 +

Pvod/Streaming = $155m

-

Budget + P&A = $400m

 

And we have it breaking even here itself! 

 

 

 

Edited August 11, 2023 by Algebra

[emoviefan]

10 hours ago, Squire said:

Yeah, I love the franchise, but it’s never reached the heights of the Fast movies or Bond. Fallout was the highest grossing and just made under $800 million. And Rogue Nation actually made less than Ghost Protocol. The recent movies have always done best when the WOM has had a chance to spread. 

Yep I have made this point many times and it seems to hit a brick wall with certain posters around here who  are personally tired of this franchise or did not like DR Part 1. It did not get a chance for WOM to spread and here we are. Firing MCQ as a solution is just so inane a suggestion it boggles the mine. 

[emoviefan]

1 minute ago, emoviefan said:

Yep I have made this point many times and it seems to hit a brick wall with certain posters around here who  are personally tired of this franchise or did not like DR Part 1. It did not get a chance for WOM to spread and here we are. Firing MCQ as a solution is just so inane a suggestion it boggles the mine. 

boggles the mind. 

[Brian Miller]

14 hours ago, Squire said:

Yeah, I love the franchise, but it’s never reached the heights of the Fast movies or Bond. Fallout was the highest grossing and just made under $800 million. And Rogue Nation actually made less than Ghost Protocol. The recent movies have always done best when the WOM has had a chance to spread. 

MI (1996) was a bigger hit than all Bond films of Pierce Brosnan. MI2 was bigger hit than Casino Royale and Quantam Of Solace (if we take inflation). Fallout is a bigger hit than No Time To Die.

 

Fast & Furious crossed $500M in 2011 where MI did back in 2000. Ghost Protocol was bigger hit than Fast Five. What do you mean by it never reached the heights of F&F series and Bond??

 

It's being steady and consistent for last 25 years and doesn't have the cultural impact like Bond yet the next part will overperform everyone's expectations.

[keysersoze123]

11 minutes ago, Brian Miller said:

MI (1996) was a bigger hit than all Bond films of Pierce Brosnan. MI2 was bigger hit than Casino Royale and Quantam Of Solace (if we take inflation). Fallout is a bigger hit than No Time To Die.

 

Fast & Furious crossed $500M in 2011 where MI did back in 2000. Ghost Protocol was bigger hit than Fast Five. What do you mean by it never reached the heights of F&F series and Bond??

 

It's being steady and consistent for last 25 years and doesn't have the cultural impact like Bond yet the next part will overperform everyone's expectations.

You missed Skyfall and Spectre. NTTD opened during COVID era when everything was struggling. 

[Brian Miller]

36 minutes ago, keysersoze123 said:

You missed Skyfall and Spectre. NTTD opened during COVID era when everything was struggling. 

I didn't miss. I mentioned those incidents where MI has beaten both F&F and Bond cause he said it never reached the heights of those two franchises.

 

Yeah I know NTTD was released in late 2021 but it also didn't have to face any direct big competition for a month outside Venom 2.

[Squire]

58 minutes ago, Brian Miller said:

MI (1996) was a bigger hit than all Bond films of Pierce Brosnan. MI2 was bigger hit than Casino Royale and Quantam Of Solace (if we take inflation). Fallout is a bigger hit than No Time To Die.

 

Fast & Furious crossed $500M in 2011 where MI did back in 2000. Ghost Protocol was bigger hit than Fast Five. What do you mean by it never reached the heights of F&F series and Bond??

 

It's being steady and consistent for last 25 years and doesn't have the cultural impact like Bond yet the next part will overperform everyone's expectations.

Settle down. I’m not a hater like some posters here. Cough ** Deadpool actor ** cough. 
 

I was mainly thinking of the BO performance of Skyfall which made over a billion dollars in 2012 and to a lesser extent  Spectre which made $880 million in 2015. 
 

Basically, the peak of those other franchises is above the peak of MI (so far). I’d love DR Part 2 to make a billion!

Edited August 11, 2023 by Squire

[emoviefan]

2 minutes ago, Brian Miller said:

I didn't miss. I mentioned those incidents where MI has beaten both F&F and Bond cause he said it never reached the heights of those two franchises.

 

Yeah I know NTTD was released in late 2021 but it also didn't have to face any direct big competition for a month outside Venom 2.

Skyfall is still the only  spy action movie to hit a billion or even 900 mill and that was a perfect storm of 50th anniversary and olympics in London that year to hype it and a Oscar Winning actor buzzy actor as the villian. Mission only did that once with PSH for 3 and that did not do any favors for it's box office. 

[dudalb]

1 hour ago, emoviefan said:

Skyfall is still the only  spy action movie to hit a billion or even 900 mill and that was a perfect storm of 50th anniversary and olympics in London that year to hype it and a Oscar Winning actor buzzy actor as the villian. Mission only did that once with PSH for 3 and that did not do any favors for it's box office. 

Actually, if you adject for inflation Skyfall is the third biggest hit in the Bond Franchise, both "Goldfinger" and "Thunderball" sold more tickets.

[dudalb]

2 hours ago, Squire said:

Settle down. I’m not a hater like some posters here. Cough ** Deadpool actor ** cough. 
 

I was mainly thinking of the BO performance of Skyfall which made over a billion dollars in 2012 and to a lesser extent  Spectre which made $880 million in 2015. 
 

Basically, the peak of those other franchises is above the peak of MI (so far). I’d love DR Part 2 to make a billion!

"Skyfall" benefited a lot from all the 50th anniversary of 007 hype.

If you adjust for inflation, I think the BOnd franchise will beat the MI franchise by a pretty good margin.

And I overall like the MI franchise.

Edited August 11, 2023 by dudalb

[emoviefan]

This and Haunted Mansion were the only movies to go up from Wed to thursday this week. But you know WOM isn't great and MCQ should be fired right?

[emoviefan]

Just now, emoviefan said:

This and Haunted Mansion were the only movies to go up from Wed to thursday this week. But you know WOM isn't great and MCQ should be fired right?

And Elemental went up also. 

[dudalb]

18 hours ago, ChipDerby said:

This is why I hate that people just take that "budget times 2" to make a profit bullshit.

 

Also, even if you use that, the budget is what, $290 mil? That's $580 mil WW for profit, it's gonna make $525 mil? That's hardly something to fire a director over especially after most of the film being finished. LOL 

You can quibble about the exact number a little, but that a movie needs to make in the nieghborhood of twice it;s budget to break even on it;s theatrical run isa rule of thumb widley accepted.t. If anything, it might be a nunderstimated, quite a few people who cover the film business for living say it is closer to two and half times the budget.

You can deny facts all you want, you can't change reality; a huge precentage of ticket sales are eaten up before the studio gets it share.

Edited August 12, 2023 by dudalb

[dudalb]

It is not going to do what Paramount probably expected, but it will still make a good profit for them.

[Ryan Reynolds]

27 minutes ago, dudalb said:

It is not going to do what Paramount probably expected, but it will still make a good profit for them.

no chance of profit, it went way over budget, Cruise has a sweet deal which hurts Paramount too

Edited August 12, 2023 by Ryan Reynolds

[Algebra]

I wonder what happened to Paramount’s marketing this year?

The same Paramount which marketed Top Gun and Smile so creatively last year, just completely missed the mark this year. Nothing memorable from any of their campaigns.

 

Also what was the idea behind releasing the MI7 trailer just a month before release and starting the marketing just a couple of weeks before release. It really felt that they were compensating for the overshot budget by significantly cutting down on marketing.

For MI8 to have a shot at a billion, they need to start early, show at Cinemacon and take it to a film festival….essentially follow the Top Gun playbook.

[The GOAT]

20 minutes ago, Algebra said:

I wonder what happened to Paramount’s marketing this year?

The same Paramount which marketed Top Gun and Smile so creatively last year, just completely missed the mark this year. Nothing memorable from any of their campaigns.

 

Also what was the idea behind releasing the MI7 trailer just a month before release and starting the marketing just a couple of weeks before release. It really felt that they were compensating for the overshot budget by significantly cutting down on marketing.

For MI8 to have a shot at a billion, they need to start early, show at Cinemacon and take it to a film festival….essentially follow the Top Gun playbook.

* ironic trumpet noise here

[emoviefan]

45 minutes ago, Algebra said:

I wonder what happened to Paramount’s marketing this year?

The same Paramount which marketed Top Gun and Smile so creatively last year, just completely missed the mark this year. Nothing memorable from any of their campaigns.

 

Also what was the idea behind releasing the MI7 trailer just a month before release and starting the marketing just a couple of weeks before release. It really felt that they were compensating for the overshot budget by significantly cutting down on marketing.

For MI8 to have a shot at a billion, they need to start early, show at Cinemacon and take it to a film festival….essentially follow the Top Gun playbook.

Yeah I said all along the poor marketing meant nothing to me because i am completely in the bag for this franchise but for a casual i can understand the eh feeling. WOM would have kicked in after opening weekend but Barbenheimer killed that from happening. They better do a 180 for Part 2. 

[Ryan Reynolds]

i can't believe McQ made a deal for a two part movie with just a few ideas and barely an outline for a script when they starting shooting . They really had no idea who/what the villain was when they started filming.  Imagine if someone tried that with a franchise like Star Wars , it would be a disaster .