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The Box Office Buzz and Tracking Thread (December 2021 - July 2023)

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17 hours ago, Eric the Living Vampire said:

Morbius Greater Philadelphia Area Seat Report T-1 and Counting

  Sellouts Showings Seats Sold Total Seats Perct Sold
TOTALS 0 120 1847 21750 8.49%

 

Total Seats Sold Today: 334

 

Comp

0.570x of Shang-Chi T-1 (5.02M)

0.620x of Venom 2 T-1 (7.19M)

0.506x of Eternals T-1 (4.8M)

Morbius Greater Philadelphia Area Seat Report Final Count

  Sellouts Showings Seats Sold Total Seats Perct Sold
TOTALS 0 120 2731 21750 12.56%

 

Total Seats Sold Today: 884

 

Comp

0.575x of Shang-Chi (5.06M)

0.521x of Venom 2 (6.05M)

0.518x of Eternals (4.92M)

 

Yeah, the 5M range sounds about right.

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True Friday Tracking -- 15 Alpha Theaters in Various Markets (331 Screens)

April 1, 2022 Openers - Counted Thursday @ 4PM CST 

 

 

 

Morbius

323 show times -- 4574 total seats sold -- 3772 PLF seats sold -- 802 regular seats sold 

Type Breakdown: 82.5% PLF -- 17.5% Regular 

Theater Estimates: ~4000

 

Comp: The Batman (0.2514x = $8.8M True Friday)

 

True Friday Estimate: $8.5-9.5M
Opening Weekend Estimate: $32-36M

 

--------------------------------------------------------------------------------------------

 

 

The Contractor 

59 show times -- 110 total seats sold -- 0 PLF seats sold -- 110 regular seats sold 

Type Breakdown: 0% PLF -- 100% Regular 

Theater Estimates: ~500

 

Comp: Umma (0.8462x = $287K Full Friday)

Comp: The Outfit (0.5189x = $275K Full Friday)

 

Full Friday Estimate: $250-275K
Opening Weekend Estimate: $660-730K

 

 

Spoiler

Comments 

The only other CBM comp for Morbius is The Batman. Morbius has a much higher PLF ratio which tells me there isn't much overflow so far. The reviews for it are terrible but the "need" to buy immediately is also lower. I'm expecting a previews IM of 6.5 to 7.5. The Contractor has a limited release and almost no marketing, so about 70-80% of Umma or 50% of The Outfit feels right.

 

 

Notes 
PLF = IMAX, Dolby Cinema, AMC Prime 
Regular = Digital, Subtitled, Non-English Language, Close Captioned 

3D = Real 3D 



Theaters Tracked 

AMC Disney Springs 24 (Orlando, FL)
AMC Empire 25 (New York City, NY)
AMC Gulf Pointe 30 (Houston, TX) 
AMC DINE-IN Grapevine 30 (Dallas, TX)
AMC Southlake 24 (Atlanta, GA)

AMC Boston Commons 19 (Boston, MA)
AMC Town Square 18 (Las Vegas, NV)
AMC Elmwood Palace 20 (New Orleans, LA)

AMC Indianapolis 17 (Indianapolis, IN)
AMC Century City 15 (Los Angeles, CA)
AMC South Barrington 24 (Chicago, IL)
AMC Barrywoods 24 (Kansas City, MO)
AMC River Park Square 20 (Spokane, WA)
AMC Council Bluffs 17 (Omaha, NE)
AMC Quail Spring 24 (Oklahoma City, OK)

 

Edited by KnucklesXXR
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3 hours ago, Porthos said:

 

Morbius Greater Sacramento Area Premiere Night Seat Report:

PREMIERE NIGHT (MID-DAY REPORT) [12:00pm - 12:40pm]

 

 

Capped

Sellouts

Showings

Seats left

Total Seats

Seats Sold

Perct Sold

TOTALS

0

0

183

21262

24158

2896

11.99%

 

Total Net Showings Removed Since Last Night

1

Total Net Seats Removed Since Last Night

177

Total Seats Sold Since Last Night

414

 

T-0 [Mid-Day] Comps

 

   

%

 

Sold T-0
[Mid-Day]

Total

Sold

 

Sellouts

Shows

Seats Left

Total Seats

Perct

Sold

 

Final

Sold

% of

Final

 

 

Comp

TSS [12:15 - 12:45]

173.41

 

327

1670

 

0/111

15173/16843

9.92%

 

2352

123.13%

 

7.11m

SC [12:00 - 12:55]

60.26

 

634

4806

 

0/192

20644/25450

18.88%

 

5847

49.53%

 

5.30m

LTBC [12:00 - 12:50]

45.66

 

1216

6343

 

0/247

27313/33656

18.85%

 

7712

37.55%

 

5.30m

ET [12:00 - 12:30]

54.50

 

642

5314

 

0/136

13154/18468

28.77%

 

6409

45.19%

 

5.18m

FINAL SOLD NOTES: "Final sold" is the number of tickets sold for the movie in question at stop of tracking while "% of final" is the percentage of Morbius' current tickets sold versus that final number.

 

 

Regal:     534/6806  [7.85% sold]
Matinee:    235/2013  [11.67% | 8.11% of all tickets sold]

 

===

 

No real sign of large amount of walkups, but not crickets, either.  That TSS comp will plummet hard, so looks to be converging around 5.2m to 5.5m.  Maybe a little higher due to audience skew + ticket inflation since last year.  Still, could be much worse, I suppose. 

 

Morbius Greater Sacramento Area Premiere Night Seat Report:

PREMIERE NIGHT (FINAL REPORT) [3:50pm - 4:30pm]

 

 

Capped

Sellouts

Showings

Seats left

Total Seats

Seats Sold

Perct Sold

TOTALS

0

0

188

21171

24648

3477

14.11%

 

Total Showings Added Since Mid-Day

5

Total Seats Added Since Mid-Day

490

Total Seats Sold Since Mid-Day

581

 

T-0 Comps

 

   

%

 

Sold Since
Mid-Day

Total

Sold

 

Sellouts

Shows

Seats Left

Total Seats

Perct

Sold

 

Final

Sold

% of

Final

 

 

Comp

TSS [5:40 - 6:10]

147.83

 

682

2352

 

0/111

14491/16843

13.96%

 

2352

147.83%

 

6.06m

SC [4:40 - 5:30]

59.47

 

1041

5847

 

0/196

19856/25703

22.75%

 

5847

59.47%

 

5.23m

LTBC [3:50 - 4:35]

45.09

 

1369

7712

 

0/249

26023/33735

22.86%

 

7712

45.09%

 

5.23m

ET [4:50 - 5:20]

54.25

 

1095

6409

 

0/147

12843/19252

33.29%

 

6409

54.25%

 

5.15m

FINAL SOLD NOTES: "Final sold" is the number of tickets sold for the movie in question at stop of tracking while "% of final" is the percentage of Morbius' current tickets sold versus that final number.
 

Regal:     705/6875  [10.25% sold]
Matinee:    321/2013  [15.95% | 9.23% of all tickets sold]

 

====

 

Decent enough walkups, neither terrible nor terrific.  As such, let's say 5.3m +/- .3m.

 

Not much else to say.

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1 minute ago, Noiret Jak said:

Do you think that the announced fall of Morbius will be beneficial to Secrets Of Dumbledore? After all he is an opponent less
powerful than expected (especially in his legs).

 

I do not see it changing anything for SoD. 

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Just now, KnucklesXXR said:

 

I do not see it changing anything for SoD. 

 Isn't less strong competition in the cinema one more chance on his side? After all they have an audience there to be entertained. Sorry, maybe I thought wrong.

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7 minutes ago, Noiret Jak said:

 Isn't less strong competition in the cinema one more chance on his side? After all they have an audience there to be entertained. Sorry, maybe I thought wrong.

well it'll definitely help with the teenager/young adult demographic, sonic 2 and the bad guys will be stealing the children/family demographic 

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If Morbius was strong it would maybe do like 12M on Dumbledore weekend (60 24 12). Now it looks more like 5M or so (40 13 5). 7M difference not really a big deal for Dumbledore when Sonic will be at like 25M.

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