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The Box Office Buzz and Tracking Thread (December 2021 - July 2023)

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Yea Morbius wasn't great, but it wasn't terrible either. My (relatively) small audience for a 4:30 PM show seemed to enjoy it well enough. No walk-outs. I'll try to get comps in the next hour or so. 

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I think we're gonna have to wait until Doctor Strange comes out for the next taste of "explosive" numbers. Luckily that will also be kicking off the summer movie season which will guarantee sizeable numbers on a consistent basis for a few months.

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32 minutes ago, DAJK said:

Yea Morbius wasn't great, but it wasn't terrible either. My (relatively) small audience for a 4:30 PM show seemed to enjoy it well enough. No walk-outs. I'll try to get comps in the next hour or so. 

I personally thought it was terrible and would only have, like, Eternals, Ghost Rider 2, Jonah Hex ranked below it in terms of awful 2010s+ comic book movies. Not even Fantastic 4. Thought it was Green Lantern/Justice League level. 

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22 hours ago, Eric the Living Vampire said:

Sonic the Hedgehog 2 Greater Philadelphia Area Seat Report T-8 and Counting

  Sellouts Showings Seats Sold Total Seats Perct Sold
TOTALS 0 59 726 10791 6.73%

 

Total Seats Sold Today: 55

 

Comp

0.515x of Shang-Chi T-8 (4.53M)

0.755x of Venom 2 T-8 (8.75M)

1.075x of Ghostbusters: Afterlife T-8 (4.84M)

2.174x of Uncharted T-8 (8.04M)

 

Adjusted Comp

2.927x of Sonic the Hedgehog T-8 (8.78M)

Sonic the Hedgehog 2 Greater Philadelphia Area Seat Report T-7 and Counting

  Sellouts Showings Seats Sold Total Seats Perct Sold
TOTALS 0 60 802 10939 7.33%

 

Total Seats Sold Today: 76

 

Comp

0.521x of Shang-Chi T-7 (4.58M)

0.773x of Venom 2 T-7 (8.96M)

1.118x of Ghostbusters: Afterlife T-7 (5.03M)

2.083x of Uncharted T-7 (7.71M)

 

Adjusted Comp

2.914x of Sonic the Hedgehog T-7 (8.74M)

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Morbius Harkins California and Phoenix 4 at 19:45

 

4,176/20,651 on 82 shows

 

Final can be 4500+

 

Final numbers of some films in these 8 locs:

Eternals - 7791

Shang Chi - 6352

Uncharted - 2522

 

This gives a range of $5.5-6.5M. Guess South-west is overindexing like Venom 2. I think $5.5M+ is likely.

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22 hours ago, Eric the Living Vampire said:

Fantastic Beasts 3 Greater Philadelphia Area Seat Report T-15 and Counting

  Sellouts Showings Seats Sold Total Seats Perct Sold
TOTALS 0 75 358 15949 2.24%

 

Total Seats Sold Today: 93

 

Comp

0.432x of Shang-Chi T-15 (3.8M)

0.673x of No Time to Die T-15 (4.24M)

0.621x of Dune T-15 (3.17M)

0.248x of Eternals T-15 (2.36M)

0.913x of Ghostbusters: Afterlife T-14 (4.11M)

Fantastic Beasts 3 Greater Philadelphia Area Seat Report T-14 and Counting

  Sellouts Showings Seats Sold Total Seats Perct Sold
TOTALS 0 75 440 15949 2.76%

 

Total Seats Sold Today: 82

 

Comp

0.496x of Shang-Chi T-14 (4.36M)

0.779x of No Time to Die T-14 (4.91M)

0.690x of Dune T-14 (3.52M)

0.295x of Eternals T-14 (2.81M)

1.048x of Ghostbusters: Afterlife T-14 (4.71M)

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23 minutes ago, charlie Jatinder said:

Morbius Harkins California and Phoenix 4 at 19:45

 

4,176/20,651 on 82 shows

 

Final can be 4500+

 

Final numbers of some films in these 8 locs:

Eternals - 7791

Shang Chi - 6352

Uncharted - 2522

 

This gives a range of $5.5-6.5M. Guess South-west is overindexing like Venom 2. I think $5.5M+ is likely.

6M is actually a pretty good number for this. But I think the weekend multiplier will be affected because of the terrible reception, and what seems like average audience WOM.

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12 minutes ago, filmlover said:

Sales for tomorrow are looking really anemic near me. Most of the afternoon shows have barely sold anything at all.

Just looking at how tonight has played in my area, this is much more of a walk-up movie than most CBMs.

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7 minutes ago, DAJK said:

Just looking at how tonight has played in my area, this is much more of a walk-up movie than most CBMs.

I'm so perplexed how this is even possible. The movie looks just horrendous. I'm seeing it with a small group of friends tomorrow to hate-watch, but I imagine we're the exception, not the norm.

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4 minutes ago, Dragoncaine said:

I'm so perplexed how this is even possible. The movie looks just horrendous. I'm seeing it with a small group of friends tomorrow to hate-watch, but I imagine we're the exception, not the norm.

Walk-ups seem strong for most movies this year. I think audiences have re-conditioned casual moviegoing habits to some extent. It also appeals to horror fans, a genre that isn’t consistent with presales and still do well. It’s also a “big” release.

 

Looking/being horrendous doesn’t necessarily matter for opening weekend as much as it does legs. 

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23 hours ago, Porthos said:

 

Secrets of Dumbledore Greater Sacramento Area Premiere Night Seat Report: T-15 days and counting

 

 

Capped

Sellouts

Showings

Seats left

Total Seats

Seats Sold

Perct Sold

TOTALS

0

0

148

21567

22057

490

2.22%

 

Total Showings Added Today

2

Total Seats Added Today

0*

Total Seats Sold Today

172

* NOTE: The only showings added today were at the local drive-in theater which is non-reserved seating.

 

Day 2 Comps

USE WITH CAUTION - PROBABLY VERY UNRELIABLE AT THIS POINT

 

   

%

 

Sold
Day 2

Total

Sold

 

Sellouts

Shows

Seats Left

Total Seats

Perct

Sold

 

Final

Sold

% of

Final

 

 

Comp

SC

67.49

 

172

726

 

0/99

15764/16490

4.40%

 

5847

8.38%

 

5.94m

NTTD

138.42

 

77

354

 

0/133

20265/20619

1.72%

 

7712

6.35%

 

8.58m

Dune

99.80

 

97

491

 

0/74

11158/11649

4.21%

 

2915

16.81%

 

5.09m

GB:A

197.58

 

49

248

 

0/108

16447/16695

1.49%

 

3034

16.15%

 

8.89m

Morbius

101.03

 

118

485

 

0/127

18290/18775

2.58%

 

—-

 

 

—-

FINAL SOLD NOTES: "Final sold" is the number of tickets sold for the movie in question at stop of tracking while "% of final" is the percentage of Secrets of Dumbledore's current tickets sold versus that final number.

 

 

***EXTREMELY UNOFFICIAL COMP***

FB3 = 0.51489x FB2 at the same sources of tracking at Day 2 [4.2m adj]

NOTE: Comp has been adjusted downward by 10% to account for differences in comping in Sacto from 2018 to 2022.

   

Regal:     89/5540  [1.61% sold]
Matinee:    18/2688  [0.67% | 3.67% of all tickets sold]

 

===

 

MUCH better day than yesterday.  Even managed to exactly pace against Shang-Chi's Day 2 (as well as FB2's second day on a theater-by-theater basis).  Have to think the social media reactions are indeed helping.

 

How sustainable will this be?  Find out soon enough.  But since I "ooof"'ed at yesterday's numbers (rightly, IMO), have to say I liked today's. 

 

Secrets of Dumbledore Greater Sacramento Area Premiere Night Seat Report: T-14 days and counting

 

 

Capped

Sellouts

Showings

Seats left

Total Seats

Seats Sold

Perct Sold

TOTALS

0

0

154

22662

23260

598

2.57%

 

Total Showings Added Today

6

Total Seats Added Today

1203

Total Seats Sold Today

108

 

Day 3 Comps

 

   

%

 

Sold
Day 3

Total

Sold

 

Sellouts

Shows

Seats Left

Total Seats

Perct

Sold

 

Final

Sold

% of

Final

 

 

Comp

SC

70.69

 

120

846

 

0/101

16156/17002

4.98%

 

5847

10.23%

 

6.22m

NTTD

121.79

 

56

491

 

0/135

20500/20991

2.34%

 

7712

7.75%

 

7.55m

Dune

110.13

 

52

543

 

0/74

11106/11649

4.66%

 

2915

20.51%

 

5.62m

GB:A

217.45

 

27

275

 

0/108

16420/16695

1.65%

 

3034

19.71%

 

9.79m

Morbius

109.32

 

62

547

 

0/127

18228/18775

2.91%

 

—-

 

 

—-

FINAL SOLD NOTES: "Final sold" is the number of tickets sold for the movie in question at stop of tracking while "% of final" is the percentage of Secrets of Dumbledore's current tickets sold versus that final number.

 

 

***EXTREMELY UNOFFICIAL COMP***

FB3 = 0.57593x FB2 at the same sources of tracking at Day 3 [4.7m adj]

NOTE: Comp has been adjusted downward by 10% to account for differences in comping in Sacto from 2018 to 2022.

   

Regal:     102/5540  [1.84% sold]
Matinee:    21/3307  [0.64% | 3.51% of all tickets sold]

 

===

 

T-x comps starting tomorrow...

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On 3/30/2022 at 11:46 PM, Porthos said:

 

Sonic the Hedgehog 2 Greater Sacramento Area Premiere Night Seat Report: T-8 days and counting

 

 

Capped

Sellouts

Showings

Seats left

Total Seats

Seats Sold

Perct Sold

TOTALS

0

0

92

12122

12937

815

6.30%

 

Total Seats Sold Today

102

 

T-8 Unadjusted Comps

 

   

%

 

Sold
T-8

Total

Sold

 

Sellouts

Shows

Seats Left

Total Seats

Perct

Sold

 

Final

Sold

% of

Final

 

 

Comp

TSS

174.89

 

54

466

 

0/86

14550/15016

3.10%

 

2352

34.65%

 

7.17m

SC

49.66

 

149

1641

 

0/108

15846/17487

9.38%

 

5847

13.94%

 

4.37m

LTBC

55.59

 

107

1466

 

0/168

26584/28050

5.23%

 

7712

10.57%

 

6.45m

GB:A

120.03

 

99

679

 

0/116

16677/17356

3.91%

 

5847

13.94%

 

5.40m

FINAL SOLD NOTES: "Final sold" is the number of tickets sold for the movie in question at stop of tracking while "% of final" is the percentage of Sonic 2's current tickets sold versus that final number.

 

T-8 Adjusted Comps

 

   

%

 

Sold
T-8

Total

Sold

 

Sellouts

Shows

Seats Left

Total Seats

Perct

Sold

 

Final

Sold

% of

Final

 

 

Comp

F9

58.20

 

100

1323

 

0/84

11791/13114

10.09%

 

4407

17.47%

 

4.33m

Sonic (adj)

---

 

95

770

 

0/80

10148/10918

7.05%

 

---

---

 

---

ADJUSTMENT NOTE:  Sonic (adj) is the amount of seats sold that does not include the theaters that had unreliable data polluting their seat maps that that point in F9's track.

COMP NOTE: The F9 comp has been adjusted to reflect the absence of Ontario theaters in the DOM market during F9's pre-sale run (what would normally be the comp/0.955).

 

***EXTREMELY UNOFFICIAL COMP***
Sonic 2 = 0.85928x Detective Pikachu at the same sources of tracking at T-8 [4.2m adj]

NOTE: Comp has been adjusted downward by 15% to account for differences in comping in Sacto from 2019 to 2022.

 

Wednesday sales:    247/1700   [14.53% sold]   +39 tickets]
Thursday sales:      568/11237   [5.05% sold]   +63 tickets]
---    
Regal:      133/3088  [4.31% sold]
Matinee:    45/2387  [1.89% | 5.52% of all tickets sold]

 

====

 

There was a smattering of group sales which inflated the overall totals, but even so a fairly nice review bump all things considered.  Now we'll see how it goes the rest of the way.

 

Sonic the Hedgehog 2 Greater Sacramento Area Premiere Night Seat Report: T-7 days and counting

 

 

Capped

Sellouts

Showings

Seats left

Total Seats

Seats Sold

Perct Sold

TOTALS

0

0

92

12023

12937

914

7.07%

 

Total Seats Sold Today

99

 

T-7 Unadjusted Comps

 

   

%

 

Sold
T-7

Total

Sold

 

Sellouts

Shows

Seats Left

Total Seats

Perct

Sold

 

Final

Sold

% of

Final

 

 

Comp

TSS

176.45

 

52

518

 

0/87

14606/15124

3.43%

 

2352

38.86%

 

7.23m

SC

51.52

 

133

1774

 

0/111

15837/17611

10.07%

 

5847

15.63%

 

4.53m

LTBC

55.56

 

179

1645

 

0/173

26553/28198

5.83%

 

7712

11.85%

 

6.45m

GB:A

124.18

 

57

736

 

0/116

16620/17356

4.24%

 

5847

15.63%

 

5.59m

FINAL SOLD NOTES: "Final sold" is the number of tickets sold for the movie in question at stop of tracking while "% of final" is the percentage of Sonic 2's current tickets sold versus that final number.

 

T-7 Adjusted Comps

 

   

%

 

Sold
T-7

Total

Sold

 

Sellouts

Shows

Seats Left

Total Seats

Perct

Sold

 

Final

Sold

% of

Final

 

 

Comp

F9

60.82

 

91

1414

 

0/86

11869/13283

10.65%

 

4407

19.51%

 

4.52m

Sonic (adj)

---

 

90

860

 

0/80

10058/10918

7.88%

 

---

---

 

---

ADJUSTMENT NOTE:  Sonic (adj) is the amount of seats sold that does not include the theaters that had unreliable data polluting their seat maps that that point in F9's track.

COMP NOTE: The F9 comp has been adjusted to reflect the absence of Ontario theaters in the DOM market during F9's pre-sale run (what would normally be the comp/0.955).

 

***EXTREMELY UNOFFICIAL COMP***
Sonic 2 = 0.89066x Detective Pikachu at the same sources of tracking at T-7 [4.3m adj]

NOTE: Comp has been adjusted downward by 15% to account for differences in comping in Sacto from 2019 to 2022.

 

Wednesday sales:    261/1700   [15.35% sold]   +14 tickets]
Thursday sales:      653/11237   [5.81% sold]   +85 tickets]
---    
Regal:     149/3088  [4.83% sold]
Matinee:    51/2387  [2.14% | 5.58% of all tickets sold]

Edited by Porthos
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4 hours ago, charlie Jatinder said:

Morbius Harkins California and Phoenix 4 at 19:45

 

4,176/20,651 on 82 shows

 

Final can be 4500+

 

Final numbers of some films in these 8 locs:

Eternals - 7791

Shang Chi - 6352

Uncharted - 2522

 

This gives a range of $5.5-6.5M. Guess South-west is overindexing like Venom 2. I think $5.5M+ is likely.

Morbius Harkins

 

California - 2,445/11,573 on 41 shows

Phoenix 4 - 2,380/9,078 on 41 shows

 

Total - 4,825 on 82 shows

 

Solid performance in Harkins

 

Comps

 

62% of Eternals - $5.9M

76% of Shang Chi - $6.6M

191% of Uncharted - $7.1M

112% of Halloween Kills - $5.45M

160% of Scream - $5.6M

 

The films which over indexed in Harkins comps are suggesting $5.5M and Eternals will be around $5.6-5.7M after ATP adjustments. So yeah, let's go $5.5-5.75M.

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Noticed a lot of cinemas around me dropped RRR from the upcoming weekend's schedule. Closest cinema showing it to me this weekend is the big AMC in SF. Is the movie having big theater count drop this weekend.

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25 minutes ago, lorddemaxus said:

Noticed a lot of cinemas around me dropped RRR from the upcoming weekend's schedule. Closest cinema showing it to me this weekend is the big AMC in SF. Is the movie having big theater count drop this weekend.

1200 -200 to 1000

 

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8 hours ago, Noiret Jak said:

Do you think that the announced fall of Morbius will be beneficial to Secrets Of Dumbledore? After all he is an opponent less
powerful than expected (especially in his legs).

 

Morbius was never going to pose a risk to Secrets of Dumbledore.

 

What will help SoD, though, is the positive reactions/reviews it's getting. 

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