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The Box Office Buzz and Tracking Thread (December 2021 - July 2023)

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On 11/7/2022 at 8:00 AM, M37 said:

 

After the final weekend of pre-sales, honestly not much more clarity on the expected Thursday:

 

jRrOAuR.png

 

The tl;dr: If BPWF sales pace from this point like Strange MoM, looking at ~$25M in previews, and if it tracks closer to Thor L&T, then ~$32M. Sales are pacing slightly ahead of both comps across all samples, but Thor's pattern was a July 4th holiday influenced anomaly, and MoM had a relatively weaker final few days. Most likely, it falls somewhere in between, with the overall average hovering around ~$28M, which seems a reasonable estimate at this point (but also wouldn't be shocking to see a strong late kick, climbing up to - if not over - $30M)

 

Bit of a choose your own adventure at this point, with the potentially complicating factor of Tuesday review drop also being Election Day, which may distort daily sales & direct comparisons, so may continue to have a wide range/higher uncertainty until Wednesday or even Thursday

 

As of T-1, finally appear to be getting some clarity and convergence, but perhaps not the answer some hoped/expected. Generally, comps are trending up vs Strange at nearly the same ratio as down vs Thor, not really shifting the average, still bouncing around $28M, as it essentially has been since T-17/18

EDIT: updated with Alpha numbers posted below

 

wICdxMY.png

 

Some caveats (aka hopium): Tuesday's Election Day, plus the uncertainty in results into Wednesday may have pulled attention away from ticket sales, while the nation's 3rd most populous state being engulfed by hurricane/tropical storm Nicole (👋) may also be a limiting factor, and the Friday holiday creating a higher walk-up potential for Thursday night.

 

With all of that said, IMO the chances of the preview's first digit flipping to a 3 have decreased by a fair amount with the softer sales over last few days. Signs look to be pointing to ~$28M ($27-$29M) for Thursday, but with less certainty on the ceiling than usual for this size of release

Edited by M37
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18 hours ago, ZackM said:

 

Sorry for the delay...From last night:

 

 

Black Panther: Wakanda Forever
Alpha Chain
Premiere Night Seat Report: T-2 days
           
  Last Day 2 Days Ago 3 Days Ago 4 Days Ago 5 Days Ago
Showings Added 396 380 8 17 59
Seats Added 41,549 41,073 584 1,388 6,892
Seats Sold 26,132 22,067 14,436 10,642 10,457
           
11/8/2022 Theaters Showings Seats Sold Total Seats Pct. Sold
Total 439 8,617 313,710 1,281,724 24.48%
           
% of Seats Sold Sellouts 90%+ 80%+ 70%+ 60%+
# of Showings 2 65 299 719 1,271
           
ATP          
$16.42          
           
           
Black Panther Double Feature
Alpha Chain
Premiere Night Seat Report: T-2 days
           
11/8/2022 Theaters Showings Seats Sold Total Seats Pct. Sold
Total 92 97 9,210 22,354 41.20%
           
% of Seats Sold Sellouts 90%+ 80%+ 70%+ 60%+
# of Showings 1 6 14 26 42
           
ATP          
$17.54          

 

 

 

Black Panther: Wakanda Forever Comps
  Thor: Love & Thunder Dr. Strange MoM
  Unweighted Weighted Unweighted Weighted
D0        
T-0        
T-1        
T-2 $28.4 $28.2 $23.8 $24.1
T-3 $28.4 $28.1 $23.8 $24.1
T-4 $27.7 $27.5 $23.5 $23.8
T-5 $27.3 $27.1 $23.4 $23.7
T-6 $27.0 $26.9 $23.1 $23.4
T-7 $26.9 $26.8 $22.8 $23.2
T-8 $26.8 $26.7 $22.7 $23.1
T-9 $26.6 $26.4 $22.5 $22.9
T-10 $26.4 $26.3 $22.5 $22.9
T-11 $26.4 $26.3 $22.3 $22.7
T-12 $26.6 $26.5 $22.2 $22.7
T-13 $26.7 $26.6 $22.0 $22.5
T-14 $26.9 $26.8 $21.7 $22.2
T-15 $26.7 $26.6 $21.3 $21.8
T-16 $26.8 $26.7 $21.2 $21.7
T-17 $26.9 $26.8 $21.2 $21.6
T-18 $27.2 $27.1 $21.4 $21.8

 

 

 

Black Panther: Wakanda Forever
Alpha Chain
Premiere Night Seat Report: T-1 days
           
  Last Day 2 Days Ago 3 Days Ago 4 Days Ago 5 Days Ago
Showings Added 200 396 380 8 17
Seats Added 16,194 41,549 41,073 584 1,388
Seats Sold 35,316 26,132 22,067 14,436 10,642
           
11/9/2022 Theaters Showings Seats Sold Total Seats Pct. Sold
Total 439 8,817 349,026 1,297,918 26.89%
           
% of Seats Sold Sellouts 90%+ 80%+ 70%+ 60%+
# of Showings 2 96 358 846 1,550
           
ATP          
$16.27          
           
           
Black Panther Double Feature
Alpha Chain
Premiere Night Seat Report: T-1 days
           
11/9/2022 Theaters Showings Seats Sold Total Seats Pct. Sold
Total 92 97 9,615 22,354 43.01%
           
% of Seats Sold Sellouts 90%+ 80%+ 70%+ 60%+
# of Showings 0 7 17 29 43
           
ATP          
$17.51          

 

 

 

Black Panther: Wakanda Forever Comps
  Thor: Love & Thunder Dr. Strange MoM
  Unweighted Weighted Unweighted Weighted
D0        
T-0        
T-1 $28.0 $27.8 $24.4 $24.7
T-2 $28.4 $28.2 $23.8 $24.1
T-3 $28.4 $28.1 $23.8 $24.1
T-4 $27.7 $27.5 $23.5 $23.8
T-5 $27.3 $27.1 $23.4 $23.7
T-6 $27.0 $26.9 $23.1 $23.4
T-7 $26.9 $26.8 $22.8 $23.2
T-8 $26.8 $26.7 $22.7 $23.1
T-9 $26.6 $26.4 $22.5 $22.9
T-10 $26.4 $26.3 $22.5 $22.9
T-11 $26.4 $26.3 $22.3 $22.7
T-12 $26.6 $26.5 $22.2 $22.7
T-13 $26.7 $26.6 $22.0 $22.5
T-14 $26.9 $26.8 $21.7 $22.2
T-15 $26.7 $26.6 $21.3 $21.8
T-16 $26.8 $26.7 $21.2 $21.7
T-17 $26.9 $26.8 $21.2 $21.6
T-18 $27.2 $27.1 $21.4 $21.8

 

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As I said before Thor final 2 days presales were out of ordinary. One was July 4 affecting sales earlier that week and other being summer I expect would play better with families. This has lot going for it being sequel to cultural phenom BP but also working through a tremendous handicap of being the movie without the lead of that movie.

 

Thor/DS2 comps for Wakanda should converge today. Thor will drop and DS2 will come closer. Thor did slightly better than what DS2 comps indicated 28.2/28.4(unweighted/weighted). I would say ~27m previews. 

 

That said Friday has become the most important day. Walkups today will provide indication as to where it can end up. Let us wait and see. 

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Since I have numbers for The Batman, MoM and L&T I'm going to go ahead and run BPWF today around 3PM for Friday numbers and see how we're looking. Based on the tea leaves in here it seems even $190M might be off the board but I'm still hopeful that some of the "no Black Panther in the Black Panther movie" stigma wears off by the end of today and WOM starts taking over. 

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Will likely revise the final BOP pinpoint later today just to err on the side of caution and manage expectations (the range may or may not change). Friday sales remain around 10-25% ahead of Thursday sales at this stage depending on the market, though, which kept pace with recent days. Thor and DSITMOM Friday pre-sales were below their Thursdays even this late in the game.

 

This movie may just end up being its own enigma ticket tracking-wise, for better or worse.

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1 minute ago, Shawn said:

Will likely revise the final BOP pinpoint later today just to err on the side of caution and manage expectations (the range may or may not change). Friday sales remain around 10-25% ahead of Thursday sales at this stage depending on the market, though, which kept pace with recent days. Thor and DSITMOM Friday pre-sales were below their Thursdays even this late in the game.

 

This movie may just end up being its own enigma ticket tracking-wise, for better or worse.

That's exactly what I said in the weekend thread and what I'm hoping for. What are you seeing for Saturday and Sunday?

Edited by Verrows
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On 11/9/2022 at 10:51 AM, katnisscinnaplex said:

Santikos Tracking

 

By format

 

Day Movie Format Shows New Sold True Cap % Sold ATP Gross
T-1 Black Panther 2 PLF 39 159 3,927 8,374 46.90% $15.22 $59,773.81
    Standard 134 493 4,147 14,744 28.13% $11.51 $47,714.60
  Total   173 652 8,074 23,118 34.93% $13.31 $107,488.41
  Black Panther 2 DF Standard 2 10 102 317 32.18% $23.82 $2,429.64
  Total   2 10 102 317 32.18% $23.82 $2,429.64
T-2 Black Panther 2 (Fri) PLF 78 353 4,853 15,111 32.12% $15.01 $72,826.91
    Standard 159 578 3,124 18,738 16.67% $11.03 $34,454.57
  Total   237 931 7,977 33,849 23.57% $13.45 $107,281.48

 

By matinee

 

Day Movie Mat Shows New Sold True Cap % Sold ATP Gross
T-1 Black Panther 2 N 132 568 7,014 17,358 40.41% $13.71 $96,174.34
    Y 41 84 1,060 5,760 18.40% $10.67 $11,314.07
  Total   173 652 8,074 23,118 34.93% $13.31 $107,488.41
T-2 Black Panther 2 (Fri) N 117 579 5,668 16,842 33.65% $14.45 $81,875.61
    Y 120 352 2,309 17,007 13.58% $11.00 $25,405.87
  Total   237 931 7,977 33,849 23.57% $13.45 $107,281.48

 

BP2 Thu T-1 comps

 - NWH - .425x (21.23m)

 - DS2 - missed

 - Thor 4 - .873x (25.32m)

 - Batman + EA - 1.248x (26.95m)

 

BP2 Fri T-2 comps

 - NWH - .46x (34.14m)

 - DS2 - missed

 - Thor 4 - 1.255x (50.91m)

 - Batman - 1.239x (43.37m)

 

I hadn't really put out a prediction before today, but I'd put my guess around 27m at the moment.  

Santikos Tracking

 

By format

 

Day Movie Format Shows New Sold True Cap % Sold ATP Gross
T-0 Black Panther 2 PLF 39 1,034 4,961 8,374 59.24% $15.22 $75,500.18
    Standard 134 1,083 5,230 14,744 35.47% $11.45 $59,876.93
  Total   173 2,117 10,191 23,118 44.08% $13.28 $135,377.11
  Black Panther 2 DF Standard 2 8 110 317 34.70% $23.82 $2,620.20
  Total   2 8 110 317 34.70% $23.82 $2,620.20
T-1 Black Panther 2 (Fri) PLF 78 547 5,400 15,111 35.74% $14.91 $80,513.17
    Standard 159 985 4,109 18,738 21.93% $11.03 $45,318.35
  Total   237 1,532 9,509 33,849 28.09% $13.23 $125,831.52

 

By matinee

 

Day Movie Mat Shows New Sold True Cap % Sold ATP Gross
T-0 Black Panther 2 N 132 1,830 8,844 17,358 50.95% $13.70 $121,163.50
    Y 41 287 1,347 5,760 23.39% $10.55 $14,213.61
  Total   173 2,117 10,191 23,118 44.08% $13.28 $135,377.11
T-1 Black Panther 2 (Fri) N 117 922 6,590 16,842 39.13% $14.26 $93,985.38
    Y 120 610 2,919 17,007 17.16% $10.91 $31,846.14
  Total   237 1,532 9,509 33,849 28.09% $13.23 $125,831.52

 

BP2 Thu T-0 comps

 - NWH - .513x (25.65m)

 - DS2 - .642x (23.13m)

 - Thor 4 - .899x (26.08m)

 - Batman + EA - 1.286x (27.78m)

 

Solid last day which was really needed to catch up to other areas.  I'm sticking with my 27m prediction, and feel a lot better about it now that both regions are closing in around it.

 

BP2 Fri T-1 comps

 - NWH - .523x (37.67m)

 - DS2 - .714x (39.05m)

 - Thor 4 - 1.223x (49.59m)

 - Batman - 1.229x (43.04m)

 

Expecting a higher number for Friday with it being a holiday, but still a ways to go in one more day.

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Don't know if this has been mentioned but I was just looking at the next few weeks while setting my busy movie plans in place for next weekend through the end of Thanksgiving weekend and it appears that The Menu will be having early access shows at some theaters on Tuesday, for anyone tracking it.

 

Also early access shows Puss in Boots the afternoon of Saturday, the 27th.

Edited by filmlover
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I just tried accessing the Cinemark website here in SLC to get a preview of what today's report might look like and I was told that I had a place in line and that the expected wait time was 4 minutes. I didn't experience any delays with Batman or L&T on their opening Thursday. Maybe there's some sort of glitch in the system, but I thought it at least worth mentioning.

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9 minutes ago, A Star is Delayed said:

I just tried accessing the Cinemark website here in SLC to get a preview of what today's report might look like and I was told that I had a place in line and that the expected wait time was 4 minutes. I didn't experience any delays with Batman or L&T on their opening Thursday. Maybe there's some sort of glitch in the system, but I thought it at least worth mentioning.

its a glitch for sure. Even NWH did not have it. They are adding further checks at their end. Wont help our tracking for sure :-)

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10 minutes ago, keysersoze123 said:

its a glitch for sure. Even NWH did not have it. They are adding further checks at their end. Wont help our tracking for sure 🙂

Andddd, now it's gone. 🤷‍♂️ Okay sorry, I should have tried a few more times before posting. Regular update coming in 45.

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5 hours ago, katnisscinnaplex said:

Movie Day Area TC Shows New Sold Seats % Sold
Black Panther 2 T-0 Jax 6 154 396 4,123 19,704 20.92%
    Phx 7 157 609 4,325 20,175 21.44%
    Ral 8 149 692 5,694 16,805 33.88%
ATP: 14.07 Total   21 460 1,697 14,142 56,684 24.95%

 

Black Panther T-0 comps

 - Black Widow - 2.44x (32.24m)

 - Thor 4 - 1.06x (30.79m)

 - DS2 - .682x (24.56m)

 - NWH - .456x (22.78m)

 - Batman - 1.56x (27.46m)

Movie Day Area TC Shows New Sold Seats % Sold
Black Panther 2 1-Hr Jax 6 47 646 1,687 6,539 25.80%
    Phx 7 56 196 1,450 6,751 21.48%
    Ral 8 54 291 1,926 6,160 31.27%
  Total   21 157 1,133 5,063 19,450 26.03%

 

Walkups are looking solid.  Here are the 3pm-<6pm shows.   That's about a 29% increase.  Here are the projected comps if that rate holds...

 

Black Panther T-1 hr hypothetical comps

 - Black Widow - 2.48x (32.71m)

 - Thor 4 - 1.11x (32.31m)

 - DS2 - .79x (28.46m)

 - NWH - .526x (26.3m)

 

My last run starts at 5pm for the rest of the shows.  We'll see if this holds and maybe I can update my prediction to ~28.5m or higher

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