The Box Office Buzz and Tracking Thread (December 2021 - July 2023)

[Eric is Anxious]

22 hours ago, Eric Says Trans Rights said:

Sonic the Hedgehog 2 Greater Philadelphia Area Seat Report T-11 and Counting

	Sellouts	Showings	Seats Sold	Total Seats	Perct Sold
TOTALS	0	57	612	10373	5.90%

 

Total Seats Sold Today: 35

 

Comp

0.579x of Shang-Chi T-11 (5.09M)

0.789x of Venom 2 T-11 (9.15M)

1.163x of Ghostbusters: Afterlife T-11 (5.24M)

2.061x of Uncharted T-11 (7.62M)

 

Adjusted Comp

4.214x of Sonic the Hedgehog T-11 (12.64M)

Sonic the Hedgehog 2 Greater Philadelphia Area Seat Report T-10 and Counting

	Sellouts	Showings	Seats Sold	Total Seats	Perct Sold
TOTALS	0	57	635	10373	6.12%

 

Total Seats Sold Today: 23

 

Comp

0.537x of Shang-Chi T-10 (4.73M)

0.748x of Venom 2 T-10 (8.68M)

1.095x of Ghostbusters: Afterlife T-10 (4.93M)

2.110x of Uncharted T-10 (7.81M)

 

Adjusted Comp

3.555x of Sonic the Hedgehog T-10 (10.66M)

[filmlover]

When is the embargo on Morbius even supposed to end anyway?

[Porthos]

10 minutes ago, filmlover said:

When is the embargo on Morbius even supposed to end anyway?

 

 

[filmlover]

3 minutes ago, Porthos said:

 

 

A wonderful sign lol.

[charlie Jatinder]

LOL. I don't get the meltdown in last few pages. Thinking $40-50M for Morbius, likely lower end.

[Porthos]

On 3/27/2022 at 11:18 PM, Porthos said:

 

Sonic the Hedgehog 2 Greater Sacramento Area Premiere Night Seat Report: T-11 days and counting

 

	Capped	Sellouts	Showings	Seats left	Total Seats	Seats Sold	Perct Sold
TOTALS	0	0	80	11640	12252*	612	5.00%

NOTE: One theater adjusted its seat maps resulting in six fewer seats available region wide.

 

Total Seats Sold Today

36

 

T-11 Unadjusted Comps 

NOT TO BE TRUSTED - ONLY PROVIDED DUE TO NOT HAVING ANYTHING BETTER

	%		Sold T-11	Total Sold		Sellouts Shows	Seats Left Total Seats	Perct Sold		Final Sold	% of Final		Comp
TSS	167.67		14	365		0/81	13587/13952	2.62%		2352	26.02%		6.87m
SC	50.12		72	1221		0/101	15781/17002	7.18%		5847	10.47%		4.41m
LTBC	52.35		107	1169		0/156	24909/26078	4.48%		7712	7.94%		6.07m
GB:A	142.00		30	431		0/108	16261/16692	2.58%		5847	10.47%		6.39m

PRE-SALE NOTE: Sonic the Hedgehog 2 tickets have been on sale for seven days longer than Ghostbusters: Afterlife and Shang-Chi's tickets had been on sale at this point in tracking while Sonic 2's tickets have been on sale for two days longer than The Suicide Squad's tickets had been on sale.

FINAL SOLD NOTES: "Final sold" is the number of tickets sold for the movie in question at stop of tracking while "% of final" is the percentage of Sonic 2's current tickets sold versus that final number.

 

T-11 Adjusted Comps

	%		Sold T-11	Total Sold		Sellouts Shows	Seats Left Total Seats	Perct Sold		Final Sold	% of Final		Comp
F9	54.44		59	1080		0/79	11335/12415	8.70%		4407	13.34%		4.05m
Sonic (adj)	---		29	588		0/68	9645/10233	5.75%		---	---		---

ADJUSTEMENT NOTE:  Sonic (adj) is the amount of seats sold that does not include the theaters that had unreliable data polluting their seat maps that that point in F9's track.

COMP NOTE: The F9 comp has been adjusted to reflect the absence of Ontario theaters in the DOM market during F9's pre-sale run (what would normally be the comp/0.955).

PRE-SALE NOTE: Sonic the Hedgehog 2 tickets have been on sale for one day longer than F9's had been at this point in tracking.

 

***EXTREMELY UNOFFICIAL COMP***
Sonic 2 = 0.85275x Detective Pikachu at the same sources of tracking at T-11 [4.1m adj]

NOTE: Comp has been adjusted downward by 15% to account for differences in comping in Sacto from 2019 to 2022.

PRE-SALE NOTE: Detective Pikachu's tickets had been on sale five days longer than Sonic 2's have been on sale at this point in tracking.

 

Wednesday sales:    173/1700   [10.18% sold]   +6 tickets]
Thursday sales:     439/10552   [4.16% sold]   +30 tickets]
---    
Regal:        92/2849  [3.23% sold]
Matinee:    33/2066  [1.60% | 5.39% of all tickets sold]

 

Sonic the Hedgehog 2 Greater Sacramento Area Premiere Night Seat Report: T-10 days and counting

 

	Capped	Sellouts	Showings	Seats left	Total Seats	Seats Sold	Perct Sold
TOTALS	0	0	89	11792	12440	648	5.21%

 

Total Showings Added Today	9
Total Seats Added Today	188
Total Seats Sold Today	36

 

T-10 Unadjusted Comps 

NOT TO BE TRUSTED - ONLY PROVIDED DUE TO NOT HAVING ANYTHING BETTER

	%		Sold T-10	Total Sold		Sellouts Shows	Seats Left Total Seats	Perct Sold		Final Sold	% of Final		Comp
TSS	167.01		23	388		0/82	13689/14077	2.76%		2352	27.55%		6.85m
SC	47.30		149	1370		0/101	15632/17002	8.06%		5847	11.08%		4.16m
LTBC	51.35		93	1262		0/156	24816/26078	4.84%		7712	8.40%		5.96m
GB:A	122.26		99	530		0/108	16263/16793	3.16%		5847	11.08%		5.50m

PRE-SALE NOTE: Sonic the Hedgehog 2 tickets have been on sale for seven days longer than Ghostbusters: Afterlife and Shang-Chi's tickets had been on sale at this point in tracking while Sonic 2's tickets have been on sale for two days longer than The Suicide Squad's tickets had been on sale.

FINAL SOLD NOTES: "Final sold" is the number of tickets sold for the movie in question at stop of tracking while "% of final" is the percentage of Sonic 2's current tickets sold versus that final number.

 

T-10 Adjusted Comps

	%		Sold T-10	Total Sold		Sellouts Shows	Seats Left Total Seats	Perct Sold		Final Sold	% of Final		Comp
F9	54.47		62	1142		0/79	11275/12417	9.20%		4407	14.11%		4.05m
Sonic (adj)	---		34	622		0/77	9799/10421	5.97%		---	---		---

ADJUSTEMENT NOTE:  Sonic (adj) is the amount of seats sold that does not include the theaters that had unreliable data polluting their seat maps that that point in F9's track.

COMP NOTE: The F9 comp has been adjusted to reflect the absence of Ontario theaters in the DOM market during F9's pre-sale run (what would normally be the comp/0.955).

PRE-SALE NOTE: Sonic the Hedgehog 2 tickets have been on sale for one day longer than F9's had been at this point in tracking.

 

***EXTREMELY UNOFFICIAL COMP***
Sonic 2 = 0.84977x Detective Pikachu at the same sources of tracking at T-10 [4.1m adj]

NOTE: Comp has been adjusted downward by 15% to account for differences in comping in Sacto from 2019 to 2022.

PRE-SALE NOTE: Detective Pikachu's tickets had been on sale five days longer than Sonic 2's have been on sale at this point in tracking.

 

Wednesday sales:    191/1700   [11.24% sold]   +18 tickets]
Thursday sales:     457/10740   [4.26% sold]   +18 tickets]
---    
Regal:        96/2943  [3.26% sold]
Matinee:    33/2066  [1.60% | 5.09% of all tickets sold]

Edited April 5, 2022 by Porthos
correcting error in Pika comp

[Porthos]

On 3/27/2022 at 11:19 PM, Porthos said:

 

Morbius Greater Sacramento Area Premiere Night Seat Report: T-4 days and counting

 

	Capped	Sellouts	Showings	Seats left	Total Seats	Seats Sold	Perct Sold
TOTALS	0	0	151	20089	21441*	1352	6.31%

NOTE: One theater adjusted its seat maps resulting in six fewer seats available region wide.

 

Total Seats Sold Today

127

 

T-4 Comps

	%		Sold T-4	Total Sold		Sellouts Shows	Seats Left Total Seats	Perct Sold		Final Sold	% of Final		Comp
TSS	180.03		141	751		0/87	14373/15124	4.97%		2352	57.48%		7.38m
SC	56.19		261	2406		0/113	15205/17611	13.66%		5847	23.12%		4.94m
LTBC	54.94		453	2461		0/183	26301/28762	8.56%		7712	17.53%		6.37m
ET	44.47		191	3040		0/101	12928/15968	19.04%		6409	21.10%		4.22m

FINAL SOLD NOTES: "Final sold" is the number of tickets sold for the movie in question at stop of tracking while "% of final" is the percentage of Morbius' current tickets sold versus that final number.

 

 

 

Regal:     228/6289  [3.63% sold]
Matinee:    78/1884  [4.14% | 5.77% of all tickets sold]

 

Morbius Greater Sacramento Area Premiere Night Seat Report: T-3 days and counting

 

	Capped	Sellouts	Showings	Seats left	Total Seats	Seats Sold	Perct Sold
TOTALS	0	0	178	22278	23855	1577	6.61%

 

Total Showings Added Today	27
Total Seats Added Today	2414
Total Seats Sold Today	225

 

T-3 Comps

	%		Sold T-3	Total Sold		Sellouts Shows	Seats Left Total Seats	Perct Sold		Final Sold	% of Final		Comp
TSS	176.20		144	895		0/100	15314/16209	5.52%		2352	67.05%		7.22m
SC	57.53		335	2741		0/156	19111/21852	12.54%		5847	26.97%		5.06m
LTBC	51.93		576	3037		0/216	28173/31210	9.73%		7712	20.45%		6.02m
ET	45.88		397	3437		0/118	13711/17148	20.04%		6409	24.61%		4.36m

FINAL SOLD NOTES: "Final sold" is the number of tickets sold for the movie in question at stop of tracking while "% of final" is the percentage of Morbius' current tickets sold versus that final number.

 

 

Regal:     261/6633  [3.93% sold]
Matinee:    96/2114  [4.54% | 6.09% of all tickets sold]

 

===

 

Since I spent a decent part of the day shitting on Morbius's day yesterday, only fair to note that I am reasonably pleased with today's total.  Well, relatively speaking.  Can't even say it "staunched the bleeding", as the Shang-Chi comp actually increased a smidge. 

 

Could be a dead cat bounce of course.  Still, decent enough day, at least compared to what it's been doing.

Edited March 29, 2022 by Porthos

[katnisscinnaplex]

23 hours ago, katnisscinnaplex said:

 

Day	Movie	Area	TC	Shows	Seats	Sold	New	% Sold
T-10	Sonic	Jacksonville	6	37	5,419	109	1	2.01%
		Phoenix	6	22	3,740	161	18	4.30%
		Raleigh	8	24	3,273	151	11	4.61%
	Sonic Total		20	83	12,432	421	30	3.39%
T-3	Morbius	Jacksonville	6	68	11,325	369	34	3.26%
		Phoenix	6	48	9,045	388	38	4.29%
		Raleigh	8	35	4,876	364	66	7.47%
	Morbius Total		20	151	25,246	1,121	138	4.44%
T-9	Sonic (EA)	Jacksonville	5	6	942	61	5	6.48%
		Phoenix	1	1	208	54	0	25.96%
		Raleigh	1	1	261	25	-1	9.58%
	Sonic (EA) Total		7	8	1,411	140	4	9.92%

 

Morbius T-3 comps

 - Eternals - .42x (4.01m)

 - SC - .617x (5.43m)

 - Venom 2 - .7x (8.15m)

 - Suicide Squad - 1.82 (7.45m)

 - Dune - .95x (4.85m)

 

Sonic 2 T-10 comps (Thu sales only)

 - Ghostbusters - .89x (3.69m)

 - Uncharted - 1.09x (4.04m)

 - F9 - .52x (3.7m)

 - Lost City - 2.63x (6.58m)

(Still no good comps, just using what I have)

 

Sonic 2 EA T-9 comp

 - Sing 2 EA - .47x

 - No Time to Die EA - 1.01x

 

I noticed that Ambulance and Stu are on sale.  I'll probably pick up Ambulance tomorrow but wait a few days on Stu.

Day	Movie	Area	TC	Shows	Seats	Sold	New	% Sold
T-2	Morbius	Jacksonville	6	70	11,521	463	94	4.02%
		Phoenix	6	48	9,045	495	107	5.47%
		Raleigh	8	39	5,228	460	96	8.80%
	Morbius Total		20	157	25,794	1,418	297	5.50%
T-8	Sonic (EA)	Jacksonville	5	6	942	74	13	7.86%
		Phoenix	1	1	208	54	0	25.96%
		Raleigh	1	1	261	25	0	9.58%
	Sonic (EA) Total		7	8	1,411	153	13	10.84%
T-9	Ambulance	Jacksonville	6	14	2,457	2	2	0.08%
		Phoenix	6	12	2,426	5	5	0.21%
		Raleigh	6	8	1,000	8	8	0.80%
	Ambulance Total		18	34	5,883	15	15	0.25%
T-9	Sonic	Jacksonville	6	37	5,419	139	30	2.57%
		Phoenix	6	22	3,740	175	14	4.68%
		Raleigh	8	24	3,273	160	9	4.89%
	Sonic Total		20	83	12,432	474	53	3.81%

 

Morbius T-2 comps

 - Eternals - .47x (4.47m)

 - SC - .677x (5.96m)

 - Venom 2 - .7x (8.11m)

 - Suicide Squad - 1.94 (7.96m)

 - Dune - .94x (4.8m)

 

Sonic 2 T-9 comps (Thu sales only)

 - Ghostbusters - missed

 - Uncharted - 1.18x (4.35m)

 - F9 - .55x (3.9m)

 - Lost City - 2.68x (6.69m)

(Still no good comps, just using what I have)

 

Sonic 2 EA T-8 comp

 - Sing 2 EA - .5x

 - No Time to Die EA - .98x

[katnisscinnaplex]

23 hours ago, katnisscinnaplex said:

Santikos Tracking

 

Sales by Format

 

Day	Movie	Format	Shows	New Sls	Sold	True Cap	% Sold	ATP	Gross
T-3	Morbius	PLF	27	655	655	6,344	10.32%	$14.14	$9,262.03
		Standard	24	287	287	3,124	9.19%	$11.35	$3,256.40
	Morbius Total		51	942	942	9,468	9.95%	$13.29	$12,518.43

 

Sales by Matinee

 

Day	Movie	Mat	Shows	New Sls	Sold	True Cap	% Sold	ATP	Gross
T-3	Morbius	N	40	815	815	7,132	11.43%	$13.67	$11,142.82
		Y	11	127	127	2,336	5.44%	$10.83	$1,375.61
	Morbius Total		51	942	942	9,468	9.95%	$13.29	$12,518.43

 

Taking a look at Santikos today.  I've only tracked Spider-man and Batman so far, but I figured it wouldn't hurt to have a smaller comp added to the portfolio. 

 

T-3 comps

 

Movie	Shows	Sold	Cap	Mult	Comp
Morbius	51	942	9,468
Spider-man	142	17,123	22,311	0.055	2,750,686
Batman	93	4,618	15,615	0.204	3,590,126

Santikos Tracking

 

Sales by Format

 

Day	Movie	Format	Shows	New Sls	Sold	True Cap	% Sold	ATP	Gross
T-2	Morbius	PLF	27	113	768	6,344	12.11%	$14.15	$10,865.21
		Standard	24	70	357	3,124	11.43%	$11.29	$4,030.32
	Morbius Total		51	183	1,125	9,468	11.88%	$13.24	$14,895.53

 

Sales by Matinee

 

Day	Movie	Mat	Shows	New Sls	Sold	True Cap	% Sold	ATP	Gross
T-2	Morbius	N	40	153	968	7,132	13.57%	$13.67	$13,227.90
		Y	11	30	157	2,336	6.72%	$10.62	$1,667.63
	Morbius Total		51	183	1,125	9,468	11.88%	$13.24	$14,895.53

 

T-2 comps

 

Movie	Shows	Sold	Cap	Mult	Comp
Morbius	51	1125	9468
Spider-man	150	17905	23801	0.063	3,141,581
Batman	115	5150	19194	0.218	3,844,660

 

*These are the only three movies I've tracked in Santikos.  Yes, I know they are not the best comps. 

 

Aaand Santikos has bought an Alamo theater and is opening it Thursday.  Any thoughts on adding it to the tracking vs leaving it off?  The location has been closed since April 2021, so it hasn't been competition in the area for either of the other movies.  

 

https://www.mysanantonio.com/entertainment/article/San-Antonio-former-Alamo-Drafthouse-reopens-17028483.php

[Felipe]

 

[katnisscinnaplex]

22 minutes ago, Felipe said:

 

 

2pm previews..  😒

[Porthos]

2 hours ago, katnisscinnaplex said:

Aaand Santikos has bought an Alamo theater and is opening it Thursday.  Any thoughts on adding it to the tracking vs leaving it off?  The location has been closed since April 2021, so it hasn't been competition in the area for either of the other movies.  

 

https://www.mysanantonio.com/entertainment/article/San-Antonio-former-Alamo-Drafthouse-reopens-17028483.php

 

I say add it.  Not strictly the same, but whenever a new theater opens in my regional tracking I always add it and ultimately decided not to worry about adjustments.  At worst I think of it as simulating new theaters getting opened/replaced nationwide.

 

No real right answer as it'll throw comps off a bit.  Then again, there's so few movies in your track so far for Santikos that adding one at this stage really isn't a big deal as the comps probably haven't stabilized yet.

 

But if it is opening in a region that had other Santikos theaters, it's gonna be drawing from the same pool of moviegoers even if there are other chains in the area so might as well add it to the total.

 

(and let's be honest — it'll probably bug you to have those numbers sitting there and not use them, so might as well scratch that itch )

[Brainbug]

2 hours ago, katnisscinnaplex said:

 

2pm previews..  😒

 

I get it now! The studios are just confused! They think midnight is actually noon and are just slowly correcting the previews time.

[katnisscinnaplex]

56 minutes ago, Porthos said:

 

I say add it.  Not strictly the same, but whenever a new theater opens in my regional tracking I always add it and ultimately decided not to worry about adjustments.  At worst I think of it as simulating new theaters getting opened/replaced nationwide.

 

No real right answer as it'll throw comps off a bit.  Then again, there's so few movies in your track so far for Santikos that adding one at this stage really isn't a big deal as the comps probably haven't stabilized yet.

 

But if it is opening in a region that had other Santikos theaters, it's gonna be drawing from the same pool of moviegoers even if there are other chains in the area so might as well add it to the total.

 

(and let's be honest — it'll probably bug you to have those numbers sitting there and not use them, so might as well scratch that itch )

 

Not the answer I wanted, but the one I needed.  Yeah, they're all in San Antonio so it would definitely be taking away business from the others.  I guess since it's gonna affect them either way I might as well.

[Tinalera]

Morbius

Toronto Ontario 

Fri April 1 Taken March 29

10 Theatres 

64 shows

Total sold 570

Total remaining 16413

total seats 16983

percentage 3.36

 

But wait, dear Tinalera, I hear you saying, what about your Thursday count?? And why only 10 instead of 13 theatres I hear you cry to the heavens. Well Ladies and Gents, Cineplex went and changed around the format for seats-Pros: Instead of having to press button for every single seat preview, previews are sorted by screen types now (Imax, regular ect) and for each screen type is multiple shows I can just click one to the other to the other. The not great is that each screen type takes up a whole screen (IE I can only do Imax before backspacing to regular-or I would, but instead backspace sends me right back to near beginning of the page. And when I simply change "theatre location" well because Im nowhere NEAR Toronto (London area) it auto goes back to Theatres IN MY AREA, so I have to type "Toronto" again every time to get the Toronto locations every time I change location). So Why only 10 instead of 13? Long story short algorithms are weird with the keywords. 

As for why no Thursday? Because the numbers weren't making sense compared to the seating I had for previous thursday count at all, and with the whole changearound for Cineplex site I got flustered (And oh yes, now instead of clicking a seat icon for seating, you have to click preview, okay, fine, except accidently clicking on a showtime automatically takes you to a "buy ticket screen"...and more screen hopping ensues.

 

ANYWAY, rant over, I'll try and get a final clean sheet of Thurs numbers tomorrow-but the new setup exhausted me a bit

[Old Spice]

Mini update from Salt Lake Sugarhouse-

 

Moribus tickets sold % for Thursday night has shot up to 8.57% but that's mainly because it lost one of it's biggest screens, which I guess is going back to to Lost City. It did add 8 more tickets though, for a total of 29. Still too small for any comps. 

 

FB has been on sale since, what, 10:00 AM? and a total of 8 tickets have been sold, all to one group. The Cinemark XDs around town that I checked are showing 0, 6, 9, 17, and 21 tickets sold for the prime evening show, with the one outlier being Spanish Fork (south part of the Salt Lake Valley), which has sold a rock solid 43.

[DAJK]

Local comps are still pretty much in line with The Suicide Squad, which itself had some pretty decent walkup business. So unless Morbius has crazy levels of walk-ups, I really have a hard time predicting much more than 30M.

[Noctis]

40 minutes ago, A Star is Orm said:

Mini update from Salt Lake Sugarhouse-

 

Moribus tickets sold % for Thursday night has shot up to 8.57% but that's mainly because it lost one of it's biggest screens, which I guess is going back to to Lost City. It did add 8 more tickets though, for a total of 29. Still too small for any comps. 

 

FB has been on sale since, what, 10:00 AM? and a total of 8 tickets have been sold, all to one group. The Cinemark XDs around town that I checked are showing 0, 6, 9, 17, and 21 tickets sold for the prime evening show, with the one outlier being Spanish Fork (south part of the Salt Lake Valley), which has sold a rock solid 43.

 

Is that decent for Beasts?

[Old Spice]

24 minutes ago, Noctis said:

 

Is that decent for Beasts?

Honestly, I'd like to see it doing a little better, but Cinemark isn't doing it any favors either by not even having it listed yet on the main header at the top of their page, which is strange since Sonic and Father Stu are there. Hopefully, that will be updated by this evening and we'll have some good reactions coming out of London as well.

 

The only metric I have to compare it with is Batman which sold 17 tix in the first hour at the Sugarhouse Cinemark, which is the main theater I track, but of course that's skewed by the fan screenings on Tuesday and Wednesday burning off some of the demand. The expert trackers on here will have a lot more info later tonight though.

Edited March 29, 2022 by A Star is Orm
typo

[filmlover]

CODA is coming to a number of theaters near me this weekend to take advantage of its Best Picture win.