South Korea Box Office

[Rsyu]

Rsyu, what is the cumulative for Spy so far?

 

Around $9.7 million

[Godzilla]

What a run Mad Max: Fury Road is having. It managed to increase from Saturday last week which can only be ascribed to word of mouth hitting full swing. Very rarely will you see a film on it's third weekend increasing over it's second without aid of holidays.

 

Despite being overshadowed by MMFR, spy is also having a great run with a single digit drop from last week. 

 

Also, this will be the last week Age of Ultron posts any significant numbers.

 

A shot at 4m admissions? 

 

[eXtacy]

A shot at 4m admissions? 

 

 

A shot, its locked mate

[picores]

Wow....loved Kingsman run here, loving Mad Max run now....what a lovely run! Koreans have great taste when it comes to action films.

[Cynosure]

Interesting how after AOU's pathetic WOM we get the exact opposite with MM.

[Travod]

How did Kingsman do so well here?

[sfran43]

How did Kingsman do so well here?

 

 

Yummy Firth!!

[Rsyu]

How did Kingsman do so well here?

 

It's a great film

[Rsyu]

Sunday Box Office (May 31) 

 

-Admissions (Total adm)  Daily%  Gross  (weekly%)  [sC]    {wk}   <Title>
 
1.   221,673    (2,944,666)  -13.0%  $1.70M   (-28.7%)   [664]  {Wk3} <Mad Max: Fury Road>  
---------------------------------------------------------------------------------------------------------
2.   183,464    (1,556,251)  -7.44%  $1.34M   (-28.7%)   [600]  {Wk2} <Spy>
---------------------------------------------------------------------------------------------------------
3.     66,319    (2,040,986)  -13.9%  $477K    (-63.5%)   [422]  {Wk3} <The Chronicles of Evil>    
--------------------------------------------------------------------------------------------------------- 
4.     63,617      (213,666)   -14.7%  $460K         (--)       [415]  {Wk1} <Tomorrowland>  
--------------------------------------------------------------------------------------------------------- 

5.     60,342      (271,148)   -19.1%  $453K         (--)       [428]  {Wk1} <The shameless> 

---------------------------------------------------------------------------------------------------------
8.     21,524   (10,469,104) -7.80%  $155K    (-73.7%)   [241]  {Wk7} <The Avengers: Age of Ultron> 

---------------------------------------------------------------------------------------------------------

 

Total admissions: 742,248
Total Gross: $5,485,260
May Total: $131,150,516

Cumulative gross
The Avengers: Age of Ultron: $82.04 million

The Chronicles of Evil: $14.72 million
Mad Max: Fury Road: $22.99 million

Spy: $11.4 million

 

Current presales (Midnight)

01. 20.0% (9,154) San Andreas
02. 19.5% (8,921) Mad Max: Fury Road
03. 11.6% (5,297) Spy
04.   6.2% (2,832) The Shameless
05.   4.7% (2,163) The Treacherous

Edited June 1, 2015 by Rsyu

[Rsyu]

Drops from last week were sharper across the board since Sunday last week was inflated from having a holiday the following day. Good holds for MMFR and Spy when putting that into account. 

 

The Chronicles of Evil passed 2 million admissions which isn't half bad. I thought it would finish with much less than that. 

[TalismanRing]

Interesting how after AOU's pathetic WOM we get the exact opposite with MM.

 

Oh please.   AOU's WOM was fine it just wasn't spectacular.  AOU did $18.5m it's second w/e.  MM's total after 3 weeks is $23m. 

 

Looking at the top admissions list for Foreign films and how different each film's pattern was it might just indicate there's a ceiling of about 10m admissions for anything that isn't a complete phenomenon like Avatar.   AOU had a lot of upfront fan demand as a big name and a sequel - this isn't exactly earth shatteringly out of the norm.

 

 

Top 10 Most Attended Foreign Releases (2004~)

 

01. 13,624,328 Avatar (2009)

02. 10,469,104 The Avengers: Age of Ultron (2015)

03. 10,296,101 Frozen (2014)

04. 10,275,509 Interstellar (2014)

05.   9,001,309 Iron Man 3 (2013)

06.   7,784,807 Transformers: Dark of the Moon (2011)

07.   7,575,899 Mission Impossible: Ghost Protocol (2011)

08.   7,505,700 Transformers: Revenge of the Fallen (2009)

09.   7,440,531 Transformers (2007)

10.   7,074,867 The Avengers (2012)

 

Top 10 highest Grossing Films (USD: 2004~)

 

01. $131.84 million Roaring currents (2014)

02. $105.49 million Avatar (2009)

03.   $99.99 million Ode to My Father (2014)

04.   $82.67 million The Thieves (2012)

05.   $82.04 million The Avengers: Age of Ultron (2015)

05.   $81.88 million Miracle in cell no.7 (2013)

06.   $81.83 million Masquerade (2012)

08.   $77.80 million The Attorney (2013)

09.   $76.83 million Frozen (2014)

10.   $74.09 million Interstellar (2014)

Edited May 31, 2015 by TalismanRing

[keysersoze123]

Oh please.   AOU's WOM was fine it just wasn't spectacular.  AOU did $18.5m it's second w/e.  MM's total after 3 weeks is $23m. 

 

Looking at the top admissions list for Foreign films and how different each film's pattern was it might just indicate there's a ceiling of about 10m admissions for anything that isn't a complete phenomenon.  AOU had a lot of upfront fan demand as a big name and a sequel - this isn't exactly earth shatteringly out of the norm.

 

That was part of a long weekend(till tuesday). Plus it started too big. If you want to look at AOU look at 3rd weekend and later drops. AOU had initial demand that played well till 2nd tuesday. Post the holidays it collapsed. But I would not use pathetic or anything. Just that its meh. And that is just not Korea. It has had front loaded run in many other countries. That is why most extrapolations on where it will end after 1st 2 weeks were wrong.

[TalismanRing]

It's not meh either.  Most expectations after the first DAY were wrong, most were wrong after the second day because the numbers weren't big enough and people were predicting it to under-perform then it did the opposite nd people's expectations turned on a dime.  Then they turned again with some (ahem) after the first Monday drop saying it was going to struggle to pass IM3 and 9 million admissions.  Then another turn again with the second w/e then again after that.  And so on and now 10.5m admissions and $82m is somehow spun as pathetic or meh when these numbers are around what was expected before it opened?

 

Sequels of HUGE films with a lot of up front demand tend to be more front loaded.  This is news in a Box Office forum?

 

It's going to do about $1.4b WW (better O/S than the first in a far more unfavorable $ exchange market)  and Disney will have to console themselves they lost the WW title to FF7 with $1b+ a year in Avengers retail sales and the fact that $100M+ plus extra in US box office is worth monetarily a hell of a lot more than an extra $160m from China.

Edited May 31, 2015 by TalismanRing

[Rsyu]

Monthly Box office review [May 2015]

 

May Admissions and Gross: 3 year trend

 

2015
Admissions: 17,666,502
-Foreign release: 12,107,643
-Local release: 5,558,859
Gross(KRW): 144.24 billion
Gross($): $131.15M

2015 (Jan-May) total
-80,863,626 admission
-644.94B KRW ($584.95M: Estimate)
--------------------------------------------
2014
Admissions: 16,861,955
-Foreign release: 8,572,717
-local release: 8,289,238
Gross(KRW): 133.64B

2014 (Jan-May) total
-80,627,529 admissions
-614.31B KRW
--------------------------------------------
2013
Admissions: 14,211,330

-Foreign release: 9,873,969
-Local release: 4,337,361
Gross(KRW): 104.94 Billion

2013 (Jan-May) total
-80,946,028 admissions
-595.92 Billion KRW
--------------------------------------------

Another contrasting box office for Korean local films and Foreign releases. The former is in a dark and lowly place right now while Foreign releases are up by a large margin from last year. Currently, the Foreign releases account for 57% of the box office in Korea. The saving grace among the Korean releases this month was surprisingly The Chronicles of Evil, which started out like it would turn out to be the next generic local film to do mediocre numbers but it actually managed to generate some acceptable amount of business. Son Hyun-Ju was the main reason I think for the difference with other similar films.

Among foreign releases, Age of Ultron started the month strong with a record breaking Labor day box office, but promptly went belly up in the following weeks. Weekend numbers buoyed the flagging numbers somewhat but overall, it's late legs were pretty torrid. I don't think you can ever label a 10M admissions film as a disappointment but overall it's legs left a lot to be desired. I'm still unsure whether this is a feature of superhero films in general or more to do with the general quality (or lack of in the eyes of the public) but I don't think future films of this genre will have things stacked in it's favour the way Age of Ultron had. Not a disappointment, but a missed opportunity of sorts in my opinion especially considering the effort they put into the Seoul footage and promotion.

Mad Max: Fury Road, and to a lesser extent, Spy were the highlights of the latter part of May box office. Superb legs for MMFR proved once again (if it was ever in doubt) that Korea is a very friendly market for original products. I believe 4M admissions will happen for Mad Max and it would be really amazing if it could go even further beyond that (a Kingsman-esque run perhaps )

Overall, May box office of 2015 was the biggest on record by about 1M admissions. Overall admissions for the year are roughly on par with 2013 and 2014 as you can see in the comparison analysis above. Box office Gross is markedly higher for 2015 compared to previous years though and it seems as though increased ticket price is what's driving the box office at the present moment rather than increased admissions.

Biggest May box office through the years (2004~)
-Admissions / Gross (Korean Won- in Billions)
01. 17,665,386 / 144.23B KRW (2015)
02. 16,861,955 / 133.64B KRW (2014)
03. 16,146,532 / 106.80B KRW (2009)
04. 15,970,116 / 123.60B KRW (2012)
05. 14,211,330 / 104.98B KRW (2013)
06. 13,864,333 / 111.35B KRW (2011)
07. 13,311,089 / 102.01B KRW (2010)
08. 13,174,449 / 81.95B KRW (2006)
09. 12,870,573 / 83.44B KRW (2008)
10. 12,159,594 / 77.90B KRW (2007)
11. 8,738,609 / 55.13B KRW (2005)
12. 3,817,166 / 24.68B KRW (2004)

Most Attended films (Admissions: May 2015)
01. 5,804,972 The Avengers: Age of Ultron
02. 2,945,409 Mad Max: Fury Road
03. 2,040,943 The Chronicles of Evil
04. 1,554,064 Spy
05. 1,285,817 Coin Locker Girl
06.    881,224 The Treacherous
07.    421,725 Enemies In-Law
08.    330,368 Home
09.    279,134 Dino Time
10.    271,474 The Shameless

Biggest May Releases (Admissions: 2004~)
01. 7,362,467 Sunny (2011)

02. 5,740,789 Missions Impossible 3 (2006)
03. 5,064,045 Kung-fu Panda (2011)
04. 4,966,571 Pirates of the Caribbean: At World's end (2007)

05. 4,935,660 Spider-Man 3 (2007)

06. 4,598,583 All about my Wife (2012)

07. 4,568,891 Terminator Salvation: The Future Begins (2009)

08. 4,313,871 X-Men: Days of Future Past (2014)

09. 4,136,101 Indiana Jones and the Kingdom of the Crystal Skull (2008)

10. 3,450,305 A Hard Day (2014)

Biggest May OW admissions (3 day: 2004~)

01. 1,566,057 Spider-Man 3 (2007)

02. 1,543,564 Kung-fu Panda 2 (2011)

03. 1,491,397 Pirates of the Caribbean: At World's end (2007)

04. 1,451,554 X-Men: Days of Future Past (2014)

05. 1,440,550 Indiana Jones and the Kingdom of the Crystal Skull (2008)

06. 1,410,114 Terminator Salvation: The Future Begins (2009)

07. 1,247,049 Pirates of the Caribbean: On Stranger tides (2011)

08. 1,127,335 Mission Impossible 3 (2006)
09. 1,071,643 Men in Black III (2012)
10. 1,020,545 Da Vinci code (2006)

 

Movies to watch out for in June:

San Andreas (06/03)

Perfect Proposal (06/04)

Northen Limit Line (06/10)

Jurassic World (06/11)

The Silenced (06/18)

Minority opinion (06/25)

Ted 2 (TBD)

Edited June 1, 2015 by Rsyu

[Pypa94]

Monthly Box office review [May 2015]

 

May Admissions and Gross: 3 year trend

2015

Admissions: 17,666,502

-Foreign release: 12,107,643

-Local release: 5,558,859

Gross(KRW): 144.24 billion

Gross($): $131.15M

2015 (Jan-May) total

-80,863,626 admissions

-644.94B KRW ($584.95M: Estimate)

--------------------------------------------

2014

Admissions: 16,861,955

-Foreign release: 8,572,717

-local release: 8,289,238

Gross(KRW): 133.64B 

2014 (Jan-May) total

-80,627,529 admissions

-614.31B KRW

--------------------------------------------

2013

Admissions: 14,211,330

-Foreign release: 9,873,969

-Local release: 4,337,361

Gross(KRW): 104.94 Billion

2013 (Jan-May) total

-80,946,028 admissions

-595.92 Billion KRW

--------------------------------------------

 

Another contrasting box office for Korean local films against Foreign releases, the former being in a dark and lowly place right now. The saving grace of the Korean box office this month was surprisingly The Chronicles of Evil, which started out like it would be the next generic local film to do mediocre numbers but actually managed to generate some acceptable amount of business. Son Hyun-Ju was the main reason I think for the difference with other similar films. 

 

Age of Ultron started the month strong with a record breaking Labor day box office, but promptly went belly up in the following weeks. Weekend numbers buoyed the flagging numbers somewhat but overall, it's late legs were pretty torrid. I don't think you can ever label a 10M admissions film as a disappointment but it's legs left a lot to be desired. I'm still unsure whether this is a feature of superhero films in general or more to do with the general quality (or lack of in the eyes of the public) but I don't think future films of this genre will have things stacked in it's favour the way Age of Ultron had. Not a disappointment, but a missed opportunity of sorts in my opinion especially considering the effort they put into the Seoul footage. 

 

Mad Max: Fury Road, and to a lesser extent, Spy were the highlights of May box office. Superb legs for MMFR proved once again (if it was ever in doubt) that Korea is a very friendly market for original products. I believe 4M admissions will happen for Mad Max and it would be really amazing if it could go even further beyond that (a Kingsman-esque run perhaps )

 

Overall, May box office of 2015 was the biggest on record by about 1M admissions. Overall admissions for the year are roughly on par with 2013 and 2014 as you can see in the comparison analysis above. Box office Gross is markedly higher for 2015 compared to previous years though and it seems as though increased ticket price is what's driving the box office at the present moment rather than increased admissions.

 

Biggest May box office through the years (2004~)

-Admissions / Gross (Korean Won- in Billions)

01. 17,665,386 / 144.23B KRW (2015)

02. 16,861,955 / 133.64B KRW (2014)

03. 16,146,532 / 106.80B KRW (2009)

04. 15,970,116 / 123.60B KRW (2012)

05. 14,211,330 / 104.98B KRW (2013)

06. 13,864,333 / 111.35B KRW (2011)

07. 13,311,089 / 102.01B KRW (2010)

08. 13,174,449 /   81.95B KRW (2006)

09. 12,870,573 /   83.44B KRW (2008)

10. 12,159,594 /   77.90B KRW (2007)

11.   8,738,609 /   55.13B KRW (2005)

12.   3,817,166 /   24.68B KRW (2004)

 

Most Attended films (Admissions: May 2015)

01. 5,804,972 The Avengers: Age of Ultron

02. 2,945,409 Mad Max: Fury Road

03. 2,040,943 The Chronicles of Evil

04. 1,554,064 Spy

05. 1,285,817 Coin Locker Girl

06.    881,224 The Treacherous

07.    421,725 Enemies In-Law

08.    330,368 Home

09.    279,134 Dino Time

10.    271,474 The Shameless

 

Biggest May Releases (Admissions: 2004~)

01. 7,362,467 Sunny (2011)

02. 5,740,789 Missions Impossible 3 (2006)

03. 5,064,045 Kung-fu Panda (2011)

04. 4,966,571 Pirates of the Caribbean: At World's end (2007)

05. 4,935,660 Spider-Man 3 (2007)

06. 4,598,583 All about my Wife (2012)

07. 4,568,891 Terminator Salvation: The Future Begins (2009)

08. 4,313,871 X-Men: Days of Future Past (2014)

09. 4,136,101 Indiana Jones and the Kingdom of the Crystal Skull (2008) 

10. 3,450,305 A Hard Day (2014)

 

Biggest April OW admissions (3 day: 2004~)

01. 1,566,057 Spider-Man 3 (2007)

02. 1,543,564 Kung-fu Panda 2 (2011)

03. 1,491,397 Pirates of the Caribbean: At World's end (2007)

04. 1,451,554 X-Men: Days of Future Past (2014)

05. 1,440,550 Indiana Jones and the Kingdom of the Crystal Skull (2008) 

06. 1,410,114 Terminator Salvation: The Future Begins (2009)

07. 1,247,049 Pirates of the Caribbean: On Stranger tides (2011)

08. 1,127,335 Mission Impossible 3 (2006)

09. 1,071,643 Men in Black III (2012)

 

10. 1,020,545 Da Vinci code (2006)

 

Movies to watch out for in June:

San Andreas (06/03)

Perfect Proposal (06/04)

Northen Limit Line (06/10)

Jurassic World (06/11)

The Silenced (06/18)

Minority opinion (06/25)

Ted 2 (TBD)

I guess it should be May OW right?

[Rsyu]

I guess it should be May OW right?

Yeah thanks, good eye

[chasmmi]

Spy is quietly having a really good run here too. If San Andreas falls flat (which it probably won't) it could push for 2.5M or more.

[chasmmi]

Spy is quietly having a really good run here too. If San Andreas falls flat (which it probably won't) it could push for 2.5M or more.

[Rsyu]

Spy is quietly having a really good run here too. If San Andreas falls flat (which it probably won't) it could push for 2.5M or more.

 

If memorial day fell on a weekday I'd say there was a really good chance it happened. Since it falls on a Saturday though I think it's going to fall just short and land somewhere between 2-2.5M admissions, which is still very respectable for an original foreign release with zero pre-release hype. it's interesting, with the exception of Tom Cruise's MI films, spy or comedy weren't really a popular genre in Korea in previous years. I guess Spy owes a lot to Kingsman for breaking that mould somewhat.

Edited June 1, 2015 by Rsyu

[chasmmi]

If memorial day fell on a weekday I'd say there was a really good chance it happened. Since it falls on a Saturday though I think it's going to fall just short and land somewhere between 2-2.5M admissions, which is still very respectable for an original foreign release with zero pre-release hype. it's interesting, with the exception of Tom Cruise's MI films, spy or comedy weren't really a popular genre in Korea in previous years. I guess Spy owes a lot to Kingsman for breaking that mould somewhat.

 

I can see that being the finishing range also. Buut doesn't the private sector get the holiday bounced to Monday these days? Or is that only the big 2 holidays?