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Aug. 17-19, 2012 Studio Weekend Estimates (coming in...)

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You can't compare Twitter in 2010 to Twitter in 2012. There was far less activity on Twitter in general two years ago.

Incorrect as the comparisons take the time gap into account as much as possible. Whatever the difference is, its not *that* significant. Its not as if anyone said Exp2 should have tripled its opening because it tripled the number of tweets it had. Context is necessary. Edited by ShawnMR
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Well, this whole weekend was disappointing at the box office cause all movies had bigger potential. If the earlier evacuation of 200 theaters and the resulting headlines discouraged some people to go to the movies this weekend, hopefully this means that these movies will all have better legs as many people are waiting to see them when crowds are smaller, perhaps on the weekdays.And I hope this doesn't mean that everytime a big violent action movie like Dark Knight Rises or EXP2 is released, that we're going to have to deal with lunatics and drama. What a world we live in...

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Incorrect as the comparisons take the time gap into account as much as possible. Whatever the difference is, its not *that* significant. Its not as if anyone said Exp2 should have tripled its opening because it tripled the number of tweets it had. Context is necessary.

It tripled the number of Tweets? Twitter expanded by a factor of 5 in less than 2 years. From 65 million Tweets per day in June 2010 to 340 million Tweets per day in March 2012. Sounds like the supposed expansion in TE2's audience from TE1 was smaller than the expansion of Twitter in general.
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People let their fanboyism get the most of them when predicted.

So true. Expendables 2 didn't really have a great trailer in the first place. If there were a few impressive money shots then it would have probably opened a lot better, but it just relied on the awesomeness of its cast to sell the movie which wasn't really a great idea seeing as Arnie and Willis barely had any screen time in the last movie. Audiences probably assumed they were going to have minor roles in this one aswell so just didn't bother watching it, which wasn't the case this time round.
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  • Founder / Operator

It tripled the number of Tweets? Twitter expanded by a factor of 5 in less than 2 years. From 65 million Tweets per day in June 2010 to 340 million Tweets per day in March 2012. Sounds like the supposed expansion in TE2's audience from TE1 was smaller than the expansion of Twitter in general.

I don't claim anything to be a perfect science, but you're presuming an apples-to-apples comparison that doesn't weed out trash data (which we aim to do). The over-arching point here is that the film was tracking extremely well -- and not *only* on Twitter. Edited by ShawnMR
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Happens a lot every year. :lol:

Yeah but there were 3 this year that really stood out more than usual.

The Dark Knight Rises - Most people had it at 190-200m OW/575-600m which was just ridicuously outlandish. TDK had 6 months of dead celebrity hype and a villain that is bigger than Batman himself. There was no way TDKR was gonna increase in admissions or even gross on its own merits.

Prometheus - Most people had it over 200m, yet that would've been astronomically high for an R-rated horror film... but then again Prometheus was sold as something it wasn't.

Expendables 2 - Most people had this around 120-150m. Its one of the internets favorite movies + the addition of much more superstars in it.

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Yeah but there were 3 this year that really stood out more than usual.The Dark Knight Rises - Most people had it at 190-200m OW/575-600m which was just ridicuously outlandish. TDK had 6 months of dead celebrity hype and a villain that is bigger than Batman himself. There was no way TDKR was gonna increase in admissions or even gross on its own merits.Prometheus - Most people had it over 200m, yet that would've been astronomically high for an R-rated horror film... but then again Prometheus was sold as something it wasn't.Expendables 2 - Most people had this around 120-150m. Its one of the internets favorite movies + the addition of much more superstars in it.

No.
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Yeah but there were 3 this year that really stood out more than usual.The Dark Knight Rises - Most people had it at 190-200m OW/575-600m which was just ridicuously outlandish. TDK had 6 months of dead celebrity hype and a villain that is bigger than Batman himself. There was no way TDKR was gonna increase in admissions or even gross on its own merits.Prometheus - Most people had it over 200m, yet that would've been astronomically high for an R-rated horror film... but then again Prometheus was sold as something it wasn't.Expendables 2 - Most people had this around 120-150m. Its one of the internets favorite movies + the addition of much more superstars in it.

So a Joker movie without Batman in it would gross $440m domestic and $1 billion worldwide? Good luck with that one.
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