Estimated Wknd Numbers - BD2(141.3M) Skyfall(41.5M) Lincoln(21M)

[Fake]

I don't care whether Thursday previews are lumped in the weekend figure or not. It seems that BD2 will make roughly the same for the weekend what it would have made without the previews.

[Accursed Arachnid!™]

Well Bond was the only movie that didn't count their preview numbers with Friday numbers. I'm guessing because they had shows earlier than 10:00. But everybody else has counted them with midnights since these 10pm shows started. Where was the outrage then?

Huh? This is the first time I can remember that a studio refused to split them up.

[redfirebird2008]

Well Bond was the only movie that didn't count their preview numbers with Friday numbers. I'm guessing because they had shows earlier than 10:00. But everybody else has counted them with midnights since these 10pm shows started. Where was the outrage then?

Bigger numbers = bigger scrutiny.

[Lumos]

Very predictable number. Impressive, but predictable. Should do about 140M for the weekend.....Also, who cares if Summit is reporting thursday numbers with friday? It's not like this film is going to break any records.....

Edited November 16, 2012 by Mr Potter

[druv10]

Not necessarily going to happen. I guarantee you if some movie comes along that breaks the Avengers' record by having a 10 PM boost on Thursday night, Disney will be howling about it. Rightfully so IMHO.

If they're going to have problem then, they should be howling right now and not wait until something like that happens. Edited November 16, 2012 by druv10

[TLK]

I'm pretty sure PA4's 10PM shows were counted with the weekend numbers. I think Sony is the only studio that separates previews out. TDKR counted all the marathons and their inflated ticket prices with the TDKR gross. Studios always fudge numbers like this. Always.

[redfirebird2008]

If they're going to have problem then, they should be howling right now not wait until something like that happens.

That sounds good in theory, but it's simply not how the industry operates. Sony doesn't usually cry about other studios cheating, but they sure made a huge deal about Disney's reporting on the worldwide opening for At World's End. Why did they care in that instance? Because Disney was doing some accounting trickery to brag about AWE beating SM3's opening.

[ecstasy]

Huh? This is the first time I can remember that a studio refused to split them up.

I don't recall seeing them split up. Bond's actually showed in Thursday dailies.

[Fake]

I don't recall seeing them split up. Bond's actually showed in Thursday dailies.

Bond had IMAX shows all-day actually.

[druv10]

That sounds good in theory, but it's simply not how the industry operates. Sony doesn't usually cry about other studios cheating, but they sure made a huge deal about Disney's reporting on the worldwide opening for At World's End. Why did they care in that instance? Because Disney was doing some accounting trickery to brag about AWE beating SM3's opening.

I agree this is crap but I also believe that more studios are going to follow Summit. Interesting question will be, do they push the envelope and add 8 or 9 PM shows?

[spizzer]

Huh? This is the first time I can remember that a studio refused to split them up.

Yeah, same.Take At World's End for example. It's listed at 114.7M 3-Day and 139.8M 4-Day. The 13.2M from the Thursday previews are not included.Or Iron Man, listed at 98M for the OW, despite 3.5M from Thursday previews, which would put it at 102.1M for the OW, which would've been a big milestone to go for.Or Shrek the third, listed at 121.5M for the OW, despite ~900K from Thursday previews.

[Noctis]

In any case, BD2 won't top Eclipse's number.

[CJohn]

30.4M sounds good, but it definitly won't top Eclipse DOM total and may not top BD1 OW.

[Mr Terrific]

Clearly, Thursday is Thursday. Inflation, 3D and other market factors make for debate on records. Saying 10 p.m. Thursday is the same as Friday makes the records much less meaningful. As others noted, won't 9 be Friday, too?

[Fake]

I agree this is crap but I also believe that more studios are going to follow Summit. Interesting question will be, do they push the envelope and add 8 or 9 PM shows?

Probably.

[rockNrollaDIM]

Is that good number?

[JackO]

Surprised no NIkke update yet

[redfirebird2008]

Is that good number?

Not if you were a believer in the so-called "finale effect." Otherwise, it's good.

[ecstasy]

Yeah, same.Take At World's End for example. It's listed at 114.7M 3-Day and 139.8M 4-Day. The 13.2M from the Thursday previews are not included.Or Iron Man, listed at 98M for the OW, despite 3.5M from Thursday previews, which would put it at 102.1M for the OW, which would've been a big milestone to go for.Or Shrek the third, listed at 121.5M for the OW, despite ~900K from Thursday previews.

Clearly I'm talking about the recent trend in 10pm showings.

[Fake]

Is that good number?

Midnights are rarely indicative of anything.The first number that should be assessed as good or bad is Friday business excluding midnights.