Movie trailers premiering during SuperBowl 2013

[druv10]

As exciting as these are for movie fans, I've really started to question the value of advertising huge profile movies at $5-7.5 million per minute over the last few years. Studios can spend the money more effectively somewhere else. Not surprised that WB is sitting this out after doing so with TDK, Inception, Potter and TDKR. Good on them for not wasting the money.

Over 100M people watch SB. I understand why studios pay for it and just look at TA. It massively helped build the buzz for it last year as it had the best spot.

[AniNate]

The Dark Knight didn't have a Super Bowl ad and still broke out huge.

[John Marston]

As exciting as these are for movie fans, I've really started to question the value of advertising huge profile movies at $5-7.5 million per minute over the last few years. Studios can spend the money more effectively somewhere else. Not surprised that WB is sitting this out after doing so with TDK, Inception, Potter and TDKR. Good on them for not wasting the money.

 

 

 

I think it helps if you haven't started your campaign at all (like Fast Six and the recent TF movies) or when you have new absolutely kick ass footage to unveil (Avengers last year and the TF movies again come to mind)

[AniNate]

I think it helps if you haven't started your campaign at all (like Fast Six and the recent TF movies) or when you have new absolutely kick ass footage to unveil (Avengers last year and the TF movies again come to mind)

Yeah, but there are far cheaper ways of showing that off that will still get the message out, especially since everything's on the internet now.

[Cmasterclay]

There may be cheaper ways, but there is no bigger way. Want to guarantee a huge audience that can't be promised on the internet? Everyone will see it during the SuperBowl

[AniNate]

Maybe someone in the know can answer this: Is there some kind of revenue stream beyond box office receipts that a Super Bowl ad generates for a studio? I mean, everyone will be showing hundreds of ads for their films in the month leading up to release anyway, so I'm not really seeing the point in spending millions of dollars for 30-45 seconds to hype your movie up to six months before people are actually able to pay to see it. No one I know makes a final decision on whether they're going to see a movie or not that long in advance. Is it just because it might raise the stock price temporarily?

Edited January 25, 2013 by tribefan695

[Plain Old Tele]

In case there was any question:

 

 

TheRock
Just watched our FAST & FURIOUS 6 Super Bowl commercial.
Holy Sh*t.
We took it next level.

#TheBeastKnownAsHOBBS
1/25/13 2:15 PM

[Jessie]

The Dark Knight didn't have a Super Bowl ad and still broke out huge.

Yeah, due to an actors death, it can hardly be used as an example

[AniNate]

Yeah, due to an actors death, it can hardly be used as an example

 

I seriously doubt that factor alone convinced three times as many people to see it opening weekend, but whatever. What about the other Marvel films? They all (I think) had Super Bowl ads and didn't gross nearly as much as The Avengers. There are so many variables that can affect a movie's success that one ad doesn't make much of a difference.

 

Avatar wasn't promoted at all until about four months before release. Yeah, I know about the James Cameron factor and the huge marketing blitz in the final month and a half but that just supports my point that one ad probably isn't worth the money studios pay here.

Edited January 26, 2013 by tribefan695

[John Marston]

But what about the other Marvel films? They all (I think) had Super Bowl ads and didn't gross nearly as much as The Avengers. There are so many variables that can affect a movie's success that one ad doesn't make much of a difference.

 

Avatar wasn't promoted at all until about four months before release. Yeah, I know about the James Cameron factor and the huge marketing blitz in the final month and a half but that just supports my point that one ad probably isn't worth the money studios pay here.

 

 

the other Marvel movies didn't have ads as bad ass looking as the Avengers one. It isn't just the ad I'd say, you have to have one that makes an impression

[A Marvel Fanboy]

So anyone has a list of the trailers ?

[AniNate]

the other Marvel movies didn't have ads as bad ass looking as the Avengers one. It isn't just the ad I'd say, you have to have one that makes an impression

I don't buy that that one ad was so much more badass than all the others that it convinced twice as many people to see it. 

[Cmasterclay]

The exposure the Super Bowl gives literally everything it touches makes it worth the money. It isn't about convincing the public in one shot, it's about gaining attention. If you factor in bars and stuff like that, about 150 million Americans watch the game. That's at least 3/4 of the regular movie going public.

[AniNate]

But what's the point of getting all that attention if you're not making money off it? With Warner sitting out there's obviously some doubt among the studio execs about it.

Edited January 26, 2013 by tribefan695

[grim22]

So anyone has a list of the trailers ?

No full list of ads yet. However, there is a list of advertisers who have bought time:

 

http://www.businessinsider.com/2013-super-bowl-ads-everything-we-know-2012-12?op=1

 

Paramount, Universal and Walt Disney have bought airtime among studios.

[tommycruise]

I'm almost certain Universal will do a spot for Oblivion and I only hope its great cause that movie is facing an uphill battle at the moment.

[A Marvel Fanboy]

I think Universal bought time for FF6.

[cookie]

But what's the point of getting all that attention if you're not making money off it? With Warner sitting out there's obviously some doubt among the studio execs about it.

Then you might as well ask, what's the point of having teaser trailers then? It's supposed to give leeway for the rest of the campaign.

[A Marvel Fanboy]

After some googling, here are the movies that will have commercials at this year's SB:

 

Universal - Oblivion (TV spot)

Universal - FF6 (short trailer)

Disney - IM3 (a 60s trailer and a 30s TV spot) [source: Via Disney]

Disney - The Lone Ranger (90s  trailer) [source: Via Disney]

Disney - OZ (30s TV spot) [source: Via Disney]

Paramount - STID (30s TV spot / there will also be a Japanese version trailer around that time on the net)

 

WB / Sony / FOX dont have any commercials this year.

 

Refers:

http://www.cabletvdepot.com/blog/super-bowl-2013-commercials

http://www.superbowl-commercials.org/17911.html

http://www.jsonline.com/blogs/entertainment/187903331.html

http://www.businessinsider.com/2013-super-bowl-ads-everything-we-know-2012-12?op=1

Edited January 26, 2013 by firedeep

[lilmac]

The FF6 trailer is the only one I'm psyched about because I doubt the others will be markedly different from what we've already seen.