Movie trailers premiering during SuperBowl 2013

[grim22]

Since the SuperBowl will be watched by around 100+ million people in the United States, premiering movie trailers during the game gets the movie the maximum number of eyeballs possible.From Screencrush: http://screencrush.com/2013-super-bowl-commercials-movie-trailers/So far, only "Star Trek Into Darkness" and "Fast Six" have confirmed that the trailers will run during the game. More trailers may be announced in the next 2 weeks.

[The Movie Man]

Well you need a big budget for the SB. What is the cost for a 30 & 60 second spot?

[AniNate]

Ranging around $4 million right now, I think. You don't need a huge budget to afford one. Act of Valor's success last year can be partially attributed to its Super Bowl advertising.

[Jonwo]

Warner Bros and Sony didn't buy time last year but I wonder if The Hangover part III will get a trailer during the Superbowl, it would make sense as the film targets the same male audience as the SB. Disney I imagine will show Iron Man 3, Oz the Great and Powerful and possibly Monsters University.

[The Movie Man]

Ranging around $4 million right now, I think. You don't need a huge budget to afford one. Act of Valor's success last year can be partially attributed to its Super Bowl advertising.

Is 4 Million the 60 second/1 minute cost?

[grim22]

Is 4 Million the 60 second/1 minute cost?

It is the 30 second rate: http://www.huffingtonpost.com/2013/01/04/cost-of-super-bowl-ad-2013_n_2410036.htmlI think most trailers will probably be a 30 second teaser with "Watch more on our website/facebook page" appearing at the end.

[CJohn]

It is always 30 seconds. I bet we won't see nearly as many as we saw in the last couple of years.

[Michael Gary Scott]

My second fav part other than the game is the trailers. I remember last year with john carter great sb spot(sarcasm)

[MovieGuyKyle17]

John Carter's was the worst one everNow I'm hoping for GI Joe again

[Gopher]

Paramount won't waste another $4 million on a GI Joe spot.

John Carter's superbowl spot is HANDS DOWN the worst commercial I've seen for a movie, ever. Whatever marketing team produced that was probably fired.

[CJohn]

the magic of the worst Tv Spot ever for a movie. Seriously, this was a cancer. Edited January 8, 2013 by CJohn

[75Live]

http-~~-//www.youtube.com/watch?v=V3yzs4OUnlI&Relive the magic of the worst Tv Spot ever for a movie. Seriously, this was a cancer.

ah yes the famous "dvd menu" trailer as I dubbed it back then on BOM :PI was hoping not to relive it

[FilmBuff]

Last year The Avengers had the best, John Carter the worst.

[Punishment]

I'm thinking Man of Steel will get a spotWhat about Jurassic Park (3D)?

[tommycruise]

Oblivion will probably get a spot too

[fishstick]

I`m hoping for CF teaser. Fat chance but you never know.

[Michael Gary Scott]

I hope the star trailer is good

[iceroll]

I`m hoping for CF teaser. Fat chance but you never know.

Yeah I'm hoping for something pre or post game. They won't have as much footage for it but if they can scrounge up something I think I'd die.

[Wormow]

Yeah I'm hoping for something pre or post game. They won't have as much footage for it but if they can scrounge up something I think I'd die.

Same here. Superbowl is in February and if they continue their marketing patterns, one should be released in March so they could air it earlier and have it in Feb. They aired a trailer last year at the superbowl.

[Michael Gary Scott]

Yeah but it was coming out 7 months earlier i hope there is a teaser though