WKND BO: #StarTrek $70.6M/$84.1M, IronMan3 $35.2M/$337.1M, Gatsby $23.4M/$90.2M

[Krissykins]

Into Darkness is a pretty appropriate subtitle for the film right about now.

 

 

lol, I'm kidding, but it's still the first disappointment of the summer.

[fishstick]

Oh yes, the addition of a "rugged manly man" is exactly what I look for in a sequel.

 

You`ll be surrpised how many women went to see DMC several times because of that addition. he was a mini-Loki of POTC. And not that mini. In fact, not mini at all.

[Hatebox]

'What Went Wrong' thread in 3... 2... 1...

[druv10]

 

Exhibitor Relations ‏@ERCboxoffice3m

Friday's top flicks: #1 STAR TREK ID $22M ($35M) #2 IRON MAN 3 $9.9M ($311M) #3 GREAT GATSBY $7.6M ($74M)

 

 

Holy crap, that's a 200% jump for IM3.        Should hit 37-40M for the weekend now. 

 

Pretty lousy for STiD. 

Edited May 18, 2013 by druv10

[Sam]

IM3 went up from Rth estimates  That's like a 200% jump!

[fishstick]

Pretty terrible for ST2, and fantastic for IM3. It's just locked $400m for good.

 

How`s Gatsby hold?

[fishstick]

'What Went Wrong' thread in 3... 2... 1...

 

No need. We all know it`s Cumbermarketing.

[Heretic]

IM3's weekend performances are the complete opposite to its weekday performances.

[Krissykins]

Define trashy.

 

Seriously.  What makes one film trashy and another classy?

 

 

trash·y

  [trash-ee]

adjective, trash·i·er, trash·i·est.

1.

of the nature of trash; inferior in quality; rubbishy; useless or worthless.

 

[Sam]

How`s Gatsby hold?

It jumped about 122% from Thursday, I think that's very good.

[Noctis]

Gatsby's hold is okay. Not terrible, not good.

[Sam]

IM3's weekend performances are the complete opposite to its weekday performances.

Still doing whatever the hell it pleases 

[baumer]

trash·y

  [trash-ee]

adjective, trash·i·er, trash·i·est.

1.

of the nature of trash; inferior in quality; rubbishy; useless or worthless.

 

 

 

 

And what makes one film more "trashy" than another?  It seems like fun films are defined as trashy.  I think that's ridiculous.

[fishstick]

Gatsby's hold is okay. Not terrible, not good.

 

It`ll jump on Saturday.

[Krissykins]

Extra credit for anyone who can define the difference between movies and cinema.

 

movie, a motion picture

cinema, motion pictures collectively, as an art.

 

There you go. Credit to me.

[Heretic]

Still doing whatever the hell it pleases 

Oh yeah. Whatever, whenever. 

[filmnerdjamie]

No two ways around it. That # sucked for Star Trek Into Darkness. Oh well.

Edited May 18, 2013 by filmnerdjamie

[druv10]

Still doing whatever the hell it pleases 

 

This locks up sub-50% drop for the weekend and 400M domestic. 

[baumer]

So best case for Trek:

 

Sat:  26.5 (+20%)

Sun:  20.0 -25%

 

Total:  81.5

[Noctis]

Fun films are fun. Trashy films are trashy, ala Transformers.