Official Weekend Estimates: Maleficent - 70M, X-Men - 32.6M, A Million Ways - 17.1M, Godzilla - 12.2M

[TalismanRing]

FC or Wolverine 2  had to woo the core audience back with good WOM over several weeks.  The great reviews and early WOM for DOFP probably gave the series a rush factor it hadn't had since Last Stand or the first Wolverine.  Hence a far larger opening than the last two films, buoyed by the holiday weekend - and more front-loaded. In the end though it's going to earn about 50% more than both DOM.

 

Still a bigger than expected drop.  I expected a 61-62% and a $35m weekend.

[lab276]

Duh, we all knew that. But there's a big difference between the 67-69% drops of Last Stand and Origins and the 56-60% drops of X-Men, FC, and Wolvy 2. No one really expected it to match X2's 53% drop.

Maybe in this day and age, dropping about as much as a 2006 film (after a holiday weekend), especially the seventh film in a franchise should be considered pretty good.

[grey ghost]

Lol, let's not go nuts - it had a very nice run but it'll barely crack 260m. The bigger story is that nothing touched 300m, TF pending.

Well so far summer movies will barely crack 200 m let alone 250 m.And I'm starting to think TF4 will join the sub-250 club.

[lab276]

All these terrible multipliers of TASM2, Godzilla and now X-Men made me realize that Pirates 4 had fantastic legs. It opened with 90M and ended with 240M. A dream for any of those 3 movies.

I said the same thing just last week 

[Bishop54]

Keep those 60%+ drops coming X-Men, some WOM this film has lol.

[Hatebox]

And I'm starting to think TF4 will join the sub-250 club.

 

Nothing would please me more, but I think with all these disappointments the dumb fun of TF will be exactly what the masses want right now. 

[DAR]

I do think this pushes the door wide open for Dragon

[grey ghost]

All these terrible multipliers of TASM2, Godzilla and now X-Men made me realize that Pirates 4 had fantastic legs. It opened with 90M and ended with 240M. A dream for any of those 3 movies.

It makes you respect Star Trek Into Darkness a little more. Edited May 31, 2014 by grey ghost

[CJohn]

Well so far summer movies will barely crack 200 m let alone 250 m.And I'm starting to think TF4 will join the sub-250 club.

TF4 will have a lower than expected OW. But legs will be better because the July the 4th week is after the OW and the movie will hold well in it. 

[baumer]

Maleficent probable weekend giving it 50% increase (assuming it plays to families) and a 35% decrease.

 

With 22M Friday

4.2

17.8

27

18

= 67M

 

With 24M Friday

4.2

19.8

29

19

= 72M

 

A 50% increase?  No chance.  Movies, even kids films, don't jump that much this late into May, on their opening weekend.  Best case is about a 20% increase.

Edited May 31, 2014 by baumer

[Lordmandeep]

I think Dragon and TF4 are the wide appealing box office hits that the Films of May were not. 

[Lordmandeep]

Next Summer will not be that much better.

 

It will be like 2005 and 2006 where all the big numbers and hype focus around one film (ROTS and DMC)

[CJohn]

It makes you respect Star Trek Into the Darkness a little more.

So true. It really makes me look in a different way to Pirates 4 and STID.

[CJohn]

A 50% increase?  No chance.  Movies, even kids films, don't jump that much this late into June, on their opening weekend.  Best case is about a 20% increase.

We are still in May 

[4815162342]

It makes you respect Star Trek Into Darkness a little more.

 

STID's only problem was its soft opening. Its legs were good for a summer blockbuster sequel (subtract opening Thursday # and it has a 3.07 multiplier). Its run has just been colored by that underwhelming opening.

Edited May 31, 2014 by Numbers of House Stark

[baumer]

i don't think godzilla's wom is toxic. it attracted a fan-base starving for 16 years with a huge amazing ow. it ended up being worth one watch. no repeat viewings and no conversions from non-believers is killing legs.

 

if dofp looks to fall 64%-66% with it's amazing wom, godzilla's drop with mixed wom and it's genre are understandable if not acceptable.

 

Godzilla had great marketing including a brilliant trailer.  Nothing more.

[TalismanRing]

I do think this pushes the door wide open for Dragon

 

Dragon is the only big animated movie this summer and it's will have been months from even Rio 2 when it opens.  The first one was well loved and what else is out there for little kids?   It doesn't need another door to open for it to be big.  

[druv10]

lol, BO.com had 15M and 48-50M weekend for DOFP and now it's in the complete gutter at 9.3M and maybe 30-31M. How the fuck do you miss a movie by nearly 6M on it's 2nd Friday? 

 

[darkelf]

lol, BO.com had 15M and 48-50M weekend for DOFP and now it's in the complete gutter at 9.3M and maybe 30-31M. How the fuck do you miss a movie by nearly 6M on it's 2nd Friday? 

 

[Bishop54]

How do you describe DoFP's WOM? Is it mixed as well since it's falling off the table like Godzilla?