Weekend Estimates (Page 92): Pets 103.2M (biggest OW ever for an original movie) | Tarzan 20.6M | Dory 20.3M | M&D 16.6M

[Cmasterclay]

Why in the world would SLOP be frontloaded? Sure, it was marketed well and all, but it's a very kid-centric movie with zero built in fanbase. It's not a sequel or Pixar movie. The fact that it might have an OD higher than Inside Out, considering that IO was an adult-skewed Pixar movie with amazing reviews, is insanity. The real breakout surprise of the summer- and I had it third in my summer game predictions. 

[Jayhawk the Hutt]

It is still early people. Very early.

[baumer]

Guys don't take these numbers seriously....Not yet anyway. It's fucking noon on the west coast. We've been through this before. 

[tawasal]

I believe Illumination will take DW spot as #2 in boxoffice kings of animations.

[MovieMan89]

Just now, Baumer said:

 

I don't like Pixar. Never have. I don't see anything great about most of their films. Sorry.

Well I know you like TS1, Up, and IO from past conversations on the subject. At least you like some of the greats. 

[titanic2187]

how in the hell pets is destroying a far more better- inside out!!
I hope evening showing could slow down this!!

[Nova]

Deadline's early weekend estimates are as accurate as my two year old niece trying to add numbers together. 

[filmlover]

Since we're well into summer now, it's natural that The Secret Life of Pets is gonna experience some level of frontloading. I'm sure plenty of camps are making trips to the theater today.

[baumer]

I'd bet a lot of money that Tarzan and Mike and Dave do way more than their projections. If tarzan did 4m on Thursday it would have to increase less than 20% today to do 15 mill.

[MovieMan89]

The "frontloading" of Pets should be of the normal summer animation variety. Not of the sequel/Pixar variety however. 

[baumer]

1 minute ago, MovieMan89 said:

Well I know you like TS1, Up, and IO from past conversations on the subject. At least you like some of the greats. 

 

Despised Up. TS1 was fine and I loved IO

[tawasal]

Just now, Baumer said:

Guys don't take these numbers seriously....Not yet anyway. It's fucking noon on the west coast. We've been through this before. 

Is RTH still here with his/her early numbers?

[baumer]

1 minute ago, filmlover said:

Since we're well into summer now, it's natural that The Secret Life of Pets is gonna experience some level of frontloading. I'm sure plenty of camps are making trips to the theater today.

 

There's no more reason for Pets to be front loaded than there was for IO.

[WrathOfHan]

If SLOP follows Minions:

 

36M

30.4M

24.1M

90.5M

 

100k above IO  

[filmlover]

Hating Pixar movies is like hating puppies and sunshine.

[The Panda]

1 minute ago, MovieMan89 said:

If it goes 2m higher than IO's OD it should hit 90 pretty safely. It's not a sequel and it's not Pixar. Those tend to be the only cases of big animation OD frontloading. 

 

It is Illumination, and I think its extremely effective marketing could cause OW front loading due to a rush excitement.

 

With a 35.5m Fri

 

Fri: 35.5m

Sat: 34m

Sun: 25.5m

WKND: 95m

 

I could maybe see it pushing a little higher now that I see the estimated Friday numbers.  But id still take Deadline's estimates with a grain of salt.

[SchumacherFTW]

Hehe loving the potential for Pets right now. It's on course to obliterate Zootopia here atm, been number 1 for 2 weeks, and it's preview weekend would have been number 1 too! 

On another note, just watched The Neon Demon. Holy shit that was an insane, crazy, visually incredible movie! 

[titanic2187]

btw, deadline number is in some math mistake, given the assumption of dory would earn $22m, the total tally by sunday would be $424m instead of $437m.

[BourneFan #1]

2 minutes ago, Baumer said:

 

Despised Up. TS1 was fine and I loved IO

Do you like Monsters, Inc? Just curious.

[titanic2187]

7 minutes ago, Cmasterclay said:

Why in the world would SLOP be frontloaded? Sure, it was marketed well and all, but it's a very kid-centric movie with zero built in fanbase. It's not a sequel or Pixar movie. The fact that it might have an OD higher than Inside Out, considering that IO was an adult-skewed Pixar movie with amazing reviews, is insanity. The real breakout surprise of the summer- and I had it third in my summer game predictions. 

you get the point, normally an original firm will have better legs.....

Edited July 8, 2016 by titanic2187