SUICIDE SQUAD WEEKEND THREAD | New REVISED SUNDAY NUMBER 134m FROM GURU ON PG 212 | 267.1M WW OW | Nine Lives 6.5 OW |No Spoilers Allowed!!! | ACCOUNT SALES THIS WEEKEND - see first post for details !!

[somebody85]

Brie Larson looks like she is going to be an amazing Captain Marvel. Have full faith in her even though it's so far away.

[Nova]

1 minute ago, somebody85 said:

That would be amazing for Deadpool. It would beat both Batman V Superman & Suicide Squad with an R rating and no 3D. That's kind of incredible.

Well Deadpool is a good movie and the other two are not so it's well deserved 

[Ozymandias]

1 minute ago, cannastop said:

I'd like to ask why people even point out the top critic's percentage.

 

No one cares about that. People only care about what the front page of Rotten Tomatoes says.

 

top critics are major publications and the % won't change over time

[MovieMan89]

What if it only does 200ish, or lol, fails to hit that mark? Then will it still be a good performance? Because a 125 OW doesn't put that scenario entirely out of the realm of possibility with that kind of internal frontloading. 

[Dementeleus]

All of our excitement and interest in multipliers aside, studios don't really care how slowly or quickly a movie makes its money. In fact, they probably do better if it makes the bulk of its gross within the first couple of weeks.

 

If SS opened to 70m and did 250m, we'd rave about its performance. It'll do 250m, regardless. So yeah, lousy internal multiplier but still a good domestic number (probably).

[druv10]

5 minutes ago, Porthos said:

 

Harry Potter VII: Part 2, what  a piece of crap, amirite?

You know you've achieved something special, when you're compared to DH2 in frontloadedness from OD. 

[Michael Gary Scott]

Deadpool is an awful movie

[Dementeleus]

Just now, MovieMan89 said:

What if it only does 200ish, or lol, fails to hit that mark? Then will it still be a good performance?

 

I thought it would do sub-200m in the early part of this year, and I considered it a solid number at the time.

[somebody85]

2 minutes ago, Michael Gary Scott said:

So 130 OW is a disappointment come on man. 

It's not really a disappointment when it comes to actual openings but that is a pretty big drop from yesterday indicating not so stellar WOM.

Big movies shouldn't fall that hard so fast. Usually when they do, rough waters lie ahead.

[MovieMan89]

1 minute ago, Tele the Jet Baller said:

All of our excitement and interest in multipliers aside, studios don't really care how slowly or quickly a movie makes its money. In fact, they probably do better if it makes the bulk of its gross within the first couple of weeks.

 

If SS opened to 70m and did 250m, we'd rave about its performance. It'll do 250m, regardless. So yeah, lousy internal multiplier but still a good domestic number (probably).

And still a horrible sign for DCEU's future. They will not be saved by big ODs forever. 

[Water Bottle]

1 minute ago, Tele the Jet Baller said:

All of our excitement and interest in multipliers aside, studios don't really care how slowly or quickly a movie makes its money. In fact, they probably do better if it makes the bulk of its gross within the first couple of weeks.

 

If SS opened to 70m and did 250m, we'd rave about its performance. It'll do 250m, regardless. So yeah, lousy internal multiplier but still a good domestic number (probably).

 

Studios may not care but then again we're not studios so we care.

[Ozymandias]

1 minute ago, Michael Gary Scott said:

Deadpool is a great movie

 

[Chewy]

Just now, Tele the Jet Baller said:

All of our excitement and interest in multipliers aside, studios don't really care how slowly or quickly a movie makes its money. In fact, they probably do better if it makes the bulk of its gross within the first couple of weeks.

 

If SS opened to 70m and did 250m, we'd rave about its performance. It'll do 250m, regardless. So yeah, lousy internal multiplier but still a good domestic number (probably).

 

They'll care when the sequel drops 30M on OW

[druv10]

2 minutes ago, Tele the Jet Baller said:

All of our excitement and interest in multipliers aside, studios don't really care how slowly or quickly a movie makes its money. In fact, they probably do better if it makes the bulk of its gross within the first couple of weeks.

 

If SS opened to 70m and did 250m, we'd rave about its performance. It'll do 250m, regardless. So yeah, lousy internal multiplier but still a good domestic number (probably).

What if it fails to hit 200M?

[Dementeleus]

5 minutes ago, Nova said:

Tracking had it at $140M the day before it released. Then once the movie got released it made $20.5M in previews and $65M on OD so yes when you put it in that context it's failing. When you call it a $125M its not. But context is everything. 

 

Tracking was 125-140.

[Jonwo]

If Godzilla can get to $200m with a $93m OW then SS should be able getting to $250m. Even BvS cracked $300m with its multiplier of 1.99

[Porthos]

1 minute ago, MovieMan89 said:

But why is SS performing like a Potter finale that had throngs of fans with decades of pent up hype for it? There is just no valid excuse for this whatsoever outside of WOM. 

 

Frontloading* + mixed-to-bad WOM. 

 

Once more, with feeling, two things can be equally true:  1)  There is a core of GA that can be appealed to and will rush out to see DC films OW.  2)  The trends are showing warning signs that WB better not ignore OR overreact to.

 

Not really sure what else there is to say.  This film is doing waaaaaaaaaay more than was expected not even six months ago.  Even if WB got 75% of the potential audience to show up the OW, that's still money in the bank for them.  Lots and lots of money.  The warning sign is taking that audience for granted in the future.

 

* Frontloading has been getting worse and worse every year, and I think with the third film of the DCEU, it is fair to say there will be frontloading if marketing did its job.

[Jay Beezy]

2 minutes ago, Michael Gary Scott said:

Deadpool is an awful movie

 

If you say so... 

[MovieMan89]

1 minute ago, Tele the Jet Baller said:

 

I thought it would do sub-200m in the early part of this year, and I considered it a solid number at the time.

I don't feel you ever properly gauged the hype for it though and that skewed your expectations to be well below what they should have. 

[Nova]

2 minutes ago, Michael Gary Scott said:

Deadpool is a great movie

Fixed that for you